You Can Get Anything You Want…

Posted on by Ryan Deiss in Email Marketing, Social Media

…on social media.

In fact, that’s probably more true than any us of care to know.

This morning while scanning the headlines on Reeder (great app, BTW), I came across a post on Mashable titled “Need a Kidney? More Are Turning to Facebook [VIDEO]“

Literally, the story is about a guy in Seattle who found a kidney donor via a Facebook page named “My husband needs a new kidney.”

Right away, this story brought two super important things to my mind:

1. Adding “[VIDEO]” to any blog headline or email subject line significantly increases clicks (a little tip for success in 2012)
2. We’ve been seeing news stories like this since 2010, but in reality… these tales are no longer newsworthy.

Why? Because the only people who would consider Facebook an secondary or unusual place to search for a vital organ are those living in an outmoded fairytale land called “local TV news.”

Don’t get me wrong, the story is cool. And I’m very happy this man was able to find a donor on Facebook — that’s excellent…

…But is it AMAZING?

If you’ve been on Facebook for even a week, you’ve probably seen a page dedicated to raising money for a dog’s hip-replacement surgery. You’ve probably also seen people trying to sublet their apartments.

So let me ask you this: Why wouldn’t you use Facebook to locate any legitimate, legal product or service that you may be searching for?

To take it a step further: Why wouldn’t you use it to find prospects or customers for the products or services you may be marketing? Not doing so is borderline negligent.

I mean, it’s 2012… not that you need a reminder.

BUT frankly, if you run an organ donor service and you don’t use social media to find matches — you must be understaffed. Or else grossly out of touch.

Either way, you’re neglecting an incredibly powerful tool.

Tags: facebook, social media