What Smaller iPads And Bigger Kindles Mean For Marketers

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Every once in a while, tech rumors actually do hold important clues about where the marketplace is going. You know, those times when you read between the lines and it becomes really obvious what the biggest players are doing for the next 6 to 8 months?

One of those happened for me this week. For weeks, rumors about the next smaller, cheaper iPad have been swirling. Then on Monday, I saw a headline about Amazon’s new, larger Kindle Fire and it hit me. We’re only months away from a mobile-dominated internet.

The tipping point is coming a LOT quicker than most of us thought possible. Apple, Google, and Amazon are focusing almost exclusively on tablets — and the have been for at least a year.

When it comes to selling products to consumers, the mobile web is going to eclipse the “desktop web” way before most experts have predicted… 2016, really? Try 2013 at the latest for most markets.

In some niches, it’s already happening in 2012. For many others, it will start happening in January, after everyone gets a new iPad or Fire for Christmas.

Of course, it has a lot to do with which market you’re in. If you’re in the survival niche, the tipping point may come a little later than if you’re in the marketing or social media niche, where it’s basically already happening.

Takeaway

The biggest factor to consider is that mobile users (read: tablet users) are already more valuable than desktop or laptop users in a bunch of markets. That’s exactly why you see the biggest tech companies focusing HUGE resources on tablets.

As a marketer, you should definitely take a cue… The format change is upon us.

It’s time to learn how to engage users through mobile apps, landing pages, and dynamic sites that DON’T rely on much Flash (because iOS is freaking hugely profitable).

>>>DIGITAL MARKETER LAB MEMBERS: Be sure to tune in for our “Appify Your Blog” RAW Training on Thursday, July 19th at 1PM EST!

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