One of the “age old” Internet marketing questions is, “if you had to start over tomorrow, with no relationships to leverage, no list, no product, and your pockets pulled out, what would you do to start generating income.” Now, I love this question because it begs for the sort of plan anyone could pick up today and start making money by tomorrow, but I have yet to find the perfect answer.
Today I would like to tell you about one of your options if you find yourself in this spot, or you would like to generate some easy reoccurring income.
I call the method “video sniping”. It doesn’t require that you have any marketing experience or resources to pull from. To put it simply, here is a method to generate traffic and affiliate commissions with little to no investment. This is the easiest way I can think of to make passive reoccurring income.
Youtube is the world’s 2nd largest search engine, and can be an invaluable tool to drive traffic and promote offers. There are some great methods out there to rank videos, and I plan to share those with you today. I have a friend whose most effective method of promoting affiliate offers revolves around making a soft sale via youtube. Time and time again he cleans up from making these short and simple review videos.
The reason I call it video sniping, and why this method of marketing is so effective, is that you are ranking the video for the product name / keywords. We will be targeting products that are already established “winners”. The ideal visitor has likely already been through the sales process or is familiar with the product to some degree, they are right there on the edge of buying, and they are doing additional homework before pulling out their wallet. The hard part of the sale is already done. You are just stepping in to confirm that the product does what they say it does.
If you don’t already have a clickbank account, go and create an account (it only takes a few minutes). This method isn’t exclusively for Clickbank, but many of you are already familiar with it. To start out, begin trolling through the ClickBank market place (or really any affiliate market place) and start making a list of potential products for this project; you are going to be ranking these products based on these 3 metrics:
- Good Payout – You want to make sure that the work is worth your time. I suggest picking product that will generate at least $25 for you per sale. Since commission rates vary from product to product, this might take a little calculation.
- Low Competition keywords – Run a google search on your product name, you want a video to show up in the search results. I know this is a little counter intuitive, but it is important that a video shows up in the search results. The other thing you need to make sure of, is that the video that shows up has less than 20,000 views.
- Well known or popular product – Open up google keywords tool [LINK] and enter the product’s name, and product name + review. A good product will have at minimum 100 local monthly searches.
- Bonus: Unique or branded product name. If the product has a generic name, other items will likely rank alongside it that have nothing to do with it (giving you more competition).
Make a list of all of the potential products, and 3 columns next to the name with numerical rank for each of the above criteria. Lets say, 1-5 based on how well it meets what I’ve listed. Get rid of the products that don’t apply, and request your affiliate links. Next, you can either purchase the product or write an email to the vendor requesting an evaluation copy, explaining what you intend to do. Something along the lines of:
Dear [vendor name],
Hi, my name is Kevin Clanton, I am interested in promoting [product name]. I intend to shoot a review video of me using your product and highlighting it’s features. I am confident that with my video ranking and SEO knowledge, I can get a considerable amount of traffic to view it and hopefully purchase your product.
I am writing to request an evaluation copy, in order to shoot this video. I am eager to start working on this project and hopefully generate some sales for both of us.
Thank you for your time,
Go ahead and send this email out to every vendor whose product meets the criteria (you will probably want to do this for a few products, once you start seeing returns). I would suggest sending a number of these out, because many vendors do not like giving out evaluation copies. Getting an eval copy certainly isn’t a requirement, this is merely trying to adhere to the “pockets pulled out” scenario I painted above.
Making Your Video
There are a number of shortcuts and IM type related methods to breeze through this part of the video sniper method. I urge you to take your time and produce a quality video that offers some real value to your viewers. There are a number of marketers out there who are more or less just making video slide shows of images from the sales letter with no unique point of view or added content. Play around with the product, and do your 5 or 10 minutes of research so you aren’t completely blowing hot air. You don’t need to make a Hollywood level production, but lets at least stay away from making a SPAM video. YouTube has begun to crack down on these sorts of videos, and making a SPAM-Y video will not have the longevity of a video with perspective and a well thought out opinion. Users will flag spam videos and they will be taken down.
So how do you make a good quality video?
Watch an “unboxing video”, and product review video that has a 100K views. Walk the viewer through the process of what it is like if they were to buy the product, this builds excitement. Quickly announce what you intend on reviewing, show the install or activation, and set up. At this point discuss the merits or benefits of using this sort of product. Focus on the cool and exciting aspects more than merely reciting what comes with the purchase. Sales are often tied to the emotional excitement that comes from buying something.
For software or info-products, use something like screenflow (for mac) or camtasia (for PC), to shoot your video. This will allow the viewer to see your desktop as if they were looking over your shoulder.
Once you finish shooting your video, write a short description of your video using your keywords multiple times and be sure to include your affiliate link (otherwise you wont get paid, and this is the point after all).
Ranking your video on YouTube
Using a video name along the lines of “ProductName.MP4” seems to work pretty well. You can also name it “Product X Review [Must Buy]”. Your description should be about 500 words, repeating the product name and keywords numerous times. When setting the tags for your video, copy the tags from other high ranking videos on the subject, but make sure that product name is also in there.
In some cases this is enough for your video to rank just fine. But, if you really want to get the ball rolling you can purchase some fiverr back links. Look for the following types of fiverr gigs: traffic geyser links, EDU links, Web 2.0 and forum links, spun articles, and social bookmarking.
You will want to sort your search results within fiverr by user rank, and I suggest starting off with some EDU links.
So, I am sure you are asking yourself at this point, “When will I see the results of my work?”. There are a lot of factors that go into the time to fruition. I have heard of people getting their videos to the front page in 24 hours and seeing sales in a day or two, but don’t be discouraged if it takes a 3-4 weeks before sales consistently roll in.
The wonderful thing about this strategy is that once you have ranked your video, and provided you picked a good product, there is no limit to how long this video will be passively generating income for you. That is a pretty big win for such a small investment of time and money. I think we are just beginning to realize the colossal power of using youtube as a traffic driving affiliate marketing machine. Let us know your tips and tricks in the comments section below.