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Video Sniper [ClickBank - Youtube Hack] - Driving Traffic

Video Sniper [ClickBank - Youtube Hack]

By on December 9, 2012

  One of the “age old” Internet marketing questions is, “if you had to start over tomorrow, with no relationships to leverage, no list, no product, and your pockets pulled out, what would you do to start generating income.” Now, I love this question because it begs for the sort of plan anyone could pick up today and start making money by tomorrow, but I have yet to find the perfect answer.

Today I would like to tell you about one of your options if you find yourself in this spot, or you would like to generate some easy reoccurring income.

I call the method “video sniping”.  It doesn’t require that you have any marketing experience or resources to pull from. To put it simply, here is a method to generate traffic and affiliate commissions with little to no investment. This is the easiest way I can think of to make passive reoccurring income.

Youtube is the world’s 2nd largest search engine, and can be an invaluable tool to drive traffic and promote offers. There are some great methods out there to rank videos, and I plan to share those with you today. I have a friend whose most effective method of promoting affiliate offers revolves around making a soft sale via youtube. Time and time again he cleans up from making these short and simple review videos.

The reason I call it video sniping, and why this method of marketing is so effective, is that you are ranking the video for the product name / keywords. We will be targeting products that are already established “winners”. The ideal visitor has likely already been through the sales process or is familiar with the product to some degree, they are right there on the edge of buying, and they are doing additional homework before pulling out their wallet. The hard part of the sale is already done. You are just stepping in to confirm that the product does what they say it does.

If you don’t already have a clickbank account, go and create an account (it only takes a few minutes). This method isn’t exclusively for Clickbank, but many of you are already familiar with it. To start out, begin trolling through the ClickBank market place (or really any affiliate market place) and start making a list of potential products for this project; you are going to be ranking these products based on these 3 metrics:

  • Good Payout – You want to make sure that the work is worth your time. I suggest picking product that will generate at least $25 for you per sale. Since commission rates vary from product to product, this might take a little calculation.
  • Low Competition keywords – Run a google search on your product name, you want a video to show up in the search results. I know this is a little counter intuitive, but it is important that a video shows up in the search results. The other thing you need to make sure of, is that the video that shows up has less than 20,000 views.
  • Well known or popular product – Open up google keywords tool [LINK] and enter the product’s name, and product name + review. A good product will have at minimum 100 local monthly searches.
  • Bonus: Unique or branded product name. If the product has a generic name, other items will likely rank alongside it that have nothing to do with it (giving you more competition).

Make a list of all of the potential products, and 3 columns next to the name with numerical rank for each of the above criteria. Lets say, 1-5 based on how well it meets what I’ve listed. Get rid of the products that don’t apply, and request your affiliate links.  Next, you can either purchase the product or write an email to the vendor requesting an evaluation copy, explaining what you intend to do. Something along the lines of:

Dear [vendor name],

Hi, my name is Kevin Clanton, I am interested in promoting [product name]. I intend to shoot a review video of me using your product and highlighting it’s features. I am confident that with my video ranking and SEO knowledge, I can get a considerable amount of traffic to view it and hopefully purchase your product.

I am writing to request an evaluation copy, in order to shoot this video. I am eager to start working on this project and hopefully generate some sales for both of us.

Thank you for your time,


Go ahead and send this email out to every vendor whose product meets the criteria (you will probably want to do this for a few products, once you start seeing returns). I would suggest sending a number of these out, because many vendors do not like giving out evaluation copies. Getting an eval copy certainly isn’t a requirement, this is merely trying to adhere to the “pockets pulled out” scenario I painted above.

Making Your Video

There are a number of shortcuts and IM type related methods to breeze through this part of the video sniper method. I urge you to take your time and produce a quality video that offers some real value to your viewers. There are a number of marketers out there who are more or less just making video slide shows of images from the sales letter with no unique point of view or added content. Play around with the product, and do your 5 or 10 minutes of research so you aren’t completely blowing hot air.  You don’t need to make a Hollywood level production, but lets at least stay away from making a SPAM video. YouTube has begun to crack down on these sorts of videos, and making a SPAM-Y video will not have the longevity of a video with perspective and a well thought out opinion. Users will flag spam videos and they will be taken down.

So how do you make a good quality video?

Watch an “unboxing video”, and product review video that has a 100K views. Walk the viewer through the process of what it is like if they were to buy the product, this builds excitement. Quickly announce what you intend on reviewing, show the install or activation, and set up. At this point discuss the merits or benefits of using this sort of product. Focus on the cool and exciting aspects more than merely reciting what comes with the purchase. Sales are often tied to the emotional excitement that comes from buying something.

For software or info-products, use something like screenflow (for mac) or camtasia (for PC), to shoot your video. This will allow the viewer to see your desktop as if they were looking over your shoulder.

Once you finish shooting your video, write a short description of your video using your keywords multiple times and be sure to include your affiliate link (otherwise you wont get paid, and this is the point after all).

Ranking your video on YouTube

Using a video name along the lines of “ProductName.MP4” seems to work pretty well. You can also name it “Product X Review [Must Buy]”. Your description should be about 500 words, repeating the product name and keywords numerous times. When setting the tags for your video, copy the tags from other high ranking videos on the subject, but make sure that product name is also in there.

In some cases this is enough for your video to rank just fine. But, if you really want to get the ball rolling you can purchase some fiverr back links. Look for the following types of fiverr gigs: traffic geyser links, EDU links, Web 2.0 and forum links, spun articles, and social bookmarking.

You will want to sort your search results within fiverr by user rank, and I suggest starting off with some EDU links.

So, I am sure you are asking yourself at this point, “When will I see the results of my work?”. There are a lot of factors that go into the time to fruition. I have heard of people getting their videos to the front page in 24 hours and seeing sales in a day or two, but don’t be discouraged if it takes a 3-4 weeks before sales consistently roll in.

The wonderful thing about this strategy is that once you have ranked your video, and provided you picked a good product, there is no limit to how long this video will be passively generating income for you. That is a pretty big win for such a small investment of time and money. I think we are just beginning to realize the colossal power of using youtube as a traffic driving affiliate marketing machine. Let us know your tips and tricks in the comments section below.

 Happy Sniping


About Kevin Clanton

Kevin Clanton is part of the new generation of Internet marketers, originally starting his career as a programmer obsessed with all things information / technology. Online Marketing has quickly become his primary focus; where he is able to leverage his background in development to implement his dreams & ideas in order to quickly produce data on their effectiveness. Google Kevin has an intense drive to be as well rounded as possible in his business pursuits. He isn’t satisfied until he has a firm understanding of all aspects of a given business strategy.


  1. John Chow review 2013

    April 29, 2013 at 10:50 am

    I thought this was a TRUE contribution… Rare in the current market. A great post there Kevin… You are doing a great job of increasing the goodwill and reputation for idea incubator… Ryan Diess obviously has an eye for spotting enthusiasm. :)

    Best of luck in this new venture Kevin. And thanks Ryan for for giving Kevin a chance to do his thing.

  2. Jeanette Mcausland

    April 28, 2013 at 12:58 pm

    ClickBank is a privately held online marketplace for digital information products. It aims to serve as a connection between digital content creators (also known as vendors) and affiliate marketers, who then promote them to consumers. In 2011 Revenue Magazine named the company as the top affiliate network in the United States.;

    My current internet site

  3. buy facebook followers

    April 24, 2013 at 1:12 pm

    My partner and I stumbled over here from a different page and thought I might check things
    out. I like what I see so now i am following you.
    Look forward to exploring your web page for a second

  4. The Hidden Download Tutorial

    April 16, 2013 at 6:31 pm

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  5. Jeremy

    February 20, 2013 at 4:12 pm

    Hey Kevin. I am curious about the tags from YouTube videos. I have not been able to see them the last few months. Am I doing something wrong or is YouTube no longer showing them to us?

    • Kevin Clanton

      February 20, 2013 at 5:06 pm

      YouTube has made all tags private, people were taking advantage of the tagging system and using them like meta keywords in the early days of SEO.
      So, they are hidden for now and for the foreseeable future.
      Check out Digital Marketer’s report, “The YouTube Google Hack”.
      It has som great youtube ranking tricks that still work.
      Thanks for commenting

  6. Scott

    February 5, 2013 at 9:52 pm

    I have to say I had my doubts that the product owners would actually give out even an evaluation copy of their products. However after writing to 4 of them one gladly gave me an username and password and another offered to sell me full rights to the product and website at a really great price. Thanks for the great tip now I’m off to start making videos.

    • Kevin Clanton

      February 6, 2013 at 2:07 pm

      That is awesome. Thank you for reporting back on your success!
      Well done. Many marketers out there are open to make relationships, and are willing to try new methods, I find the most difficult, are the too busy or already semi successful (less hungry) marketers. Otherwise I have made some good relationships this way.

      Good luck on your video, let us know how it goes.

  7. Lydia Brown

    December 14, 2012 at 6:10 pm

    Thank you Kevin I so look forward to your future lessons. This is so great I have just gotten the nerve to start making videos with me in them I have used slides and they looked good but I knew I wanted to go to another level which I was basing on what I am attracted to. I happen to watch more videos that have people in them than I do slides. I am not surprised Ryan and his team have always given so freely to others the knowledge you guys use. I am glad you are being allowed to feed your creativity and are letting the juices flow.

    • Kevin Clanton

      December 14, 2012 at 8:57 pm

      Thank You!

  8. Ricardo

    December 14, 2012 at 1:00 am

    What if a product meets all the criteria mentioned above but there is 1 review video with 100k views or more?

    Will this method not work on out ranking video’s with more then 20k views.?

    Why 20k or less? Sorry, I’m just curious as to why that particular number and how important it is that we stick with that.


    • Kevin Clanton

      December 14, 2012 at 1:31 pm

      It will be more of a challenge to out rank a video with 100k views.
      It is not impossible, but it is more of a challenge than you will want.

  9. Fred

    December 13, 2012 at 10:37 am

    Do I actually have to buy the product and make the video and show it to the client while the video is filming?
    Can I just speak about the pros and cons of the product.
    I would not want to invest too much money in buying the product.

    • Kevin Clanton

      December 13, 2012 at 11:09 am

      I would make a list of your top 5 favorite products to promote (that meet the criteria, mentioned in the article).
      Then send out the email i included above (of course edit it a little), to request an evaluation copy of the product.

      If you don’t hear anything or they say no, I would suggest you buy your favorite..
      I think showing the actual product will make the video more effect (in most cases)…
      Some snipers out there buy the product then return it after they shoot their video.
      I wouldn’t recommend that, but it’s an option.

      Some products out there are pretty straight forward or pure informational, if that is the case you can probably get away with not having the product on hand for the video..

      Thanks for the comment

  10. james javerence oboade

    December 12, 2012 at 12:29 pm

    i want you to help me to creat a web site on my project can you help me to that?

    • Kevin Clanton

      December 12, 2012 at 2:00 pm

      I am available for writing guest posts for sites on occasion. But, they keep me pretty busy here so I am not the guy to talk to for web design.
      However, I will be writing posts for this site on how to do various things online (including site configuration, SEO, Design, and way more).
      So, make sure you keep coming back. If you have any specific questions or article request, feel free to ask & I will see what i can do.

      Try craigslist, oDesk.com or freelancer.com to find your self a web design guy (or girl).

      Good luck!

  11. james javerence oboade

    December 12, 2012 at 12:27 pm

    thanks to kelvin,
    for years i”m looking for such an idea to soot out in the internet business but no result till today when i read your letter.because my countinet is facing hunger and poverty i have pland to leave all things aside and focus on farm activities just to influence the political leaders in Africa countries so this means i want use your system to show out ideas.
    i will also try this system to track more money.i will ,like you to help me more on this proccess.
    thanks again

    • Steve Harkness

      January 9, 2013 at 10:54 pm

      Dear James,

      I wish you success in your internet venture but if I may politely point out that it is essential to have a good grasp of the English Language if you want to be taken seriously. Something that may work for you is shooting video in your native language recommending products that your Country men may want to purchase and you can earn a commission from.

      Best Wishes.

  12. Calvin

    December 12, 2012 at 11:02 am

    Kevin, do you think it would help with proof and credibility to buy a Fiverr gig for 10K video views for a new YouTube/review video or do you think that would make your video look like spam and make it harder to rank? My thought is when a video is new it looks more credible with more views. But I don’t want to do it if YouTube takes note and it hurts your ranking.

    • Kevin Clanton

      December 12, 2012 at 2:10 pm

      Great question Calvin,

      I have gone back and forth on this. While I think i can be beneficial, you want the views to come in looking “natural/organic”. So there is question to how exactly they are generating the views. For isntance, are they from the same C-Block IP addr? do they happen over the course of a few days?
      Now, I am not sure how much it could hurt you if they figure out what is going on (but in theory it could).
      But for this sort of thing, in the future, I would anticipate youtube watching for this sort of thing.

      I don’t have direct experience with this type of fiverr gig. My gut tells me that it will be ok, for now.
      But i am not 100%. If they can make it look organic, i’d give it a whirl for 5 bucks..
      If you do please report back here or let me know how it goes on twitter @kevclanton

  13. tk

    December 12, 2012 at 10:50 am

    that sounds great! Thanks a lot for putting that together!

    What would be the best way to spin that method to build a list without losing too many sales upfront….I guess i m afraid that if i redirect to my own landing page instead of the clickbank vendor i may lose a few people in my funnel …
    It seems to me that in the long term building a list could be more profitable ….

    Ultimately i m thinking Youtube –> my own landing page —> CB offer

    Trying to figure out also as well how to add related aff offers and may be ads somewhere in the funnel …

    Any thoughts? Hope i didnt come across as too confusing …

    • Kevin Clanton

      December 12, 2012 at 2:19 pm

      Great Idea TK,

      You bring up a great point. This method could be really powerful for list generation.
      I am going to play around with that, so thanks…

      I think it comes down to if you are reviewing a product in your niche, and have a good amount of quality content (and more promo ideas in the same niche), then go for it..

      I think the best way to know for sure would be:

      Put your video up, and wait until you have a base line / frequency of purchases.
      Then, do a split test send half the traffic to your opt in, redirect the other half to the sales page for the product..

      Make sure your follow up sequence from the optin has links that include a TID, so it would be like:
      When you redirect people straight to the sales page use something like TID=StraightToVSL

      That way you will have some additional data on where each sale came from..
      And you will be able to tell if the sacrificing of (immediate) sales was worth the list… ( I would be willing to bet, IT IS)

      Hope that makes sense

      • TK

        December 12, 2012 at 5:18 pm

        Hi Kevin,

        Thanks for the quick reply!

        Going to work on that myself ….
        Ultimately i am thinking of creating an authority site full of reviews using that method combined with list generation … i think that could be very powerful …. and straight cash to the bank …

        From the top of my head i’m thinking it could be monetized with:

        affiliates offers

        I will keep you posted on my progress …

        I am glad you made a point about the quality of the video. Ultimately it’s about solving people’s problems and putting out quality material…

        • Kevin Clanton

          December 12, 2012 at 5:21 pm

          Awesome, please do

  14. Cherie

    December 12, 2012 at 9:10 am

    Absolutely awesome info Kevin! I’ve been struggling with internet marketing for a while now – so thankful I got that email from Ryan. You guys are great! Cherie

  15. Andy

    December 11, 2012 at 11:33 pm

    Why waste money with Fivver if these generate suspect links too quickly? Seems like the Fivver links would cause a SEO problem if they were built too quick and were poor quality.

    • Kevin Clanton

      December 12, 2012 at 12:14 am

      You’d think that. But because of the ridiculous number of inbounds to youtube, and it’s established authority, it still works…. for now…
      Perhaps, one day this will not be the case.
      All the reports I have heard thus far have been successful.

      Great point though. Eventually they will get hip to unnatural blackhat link building

  16. mike

    December 11, 2012 at 11:07 pm

    Very dope post. I will get right to work!

  17. Ian McConnell

    December 11, 2012 at 9:30 pm

    This is a great strategy… I haven’t ever done the backlinking to the videos but I’ll be trying that.

    I buy a domain and redirect it with my affiliate link. Then I watermark the videos with the new domain. This solves the problem of when people use your videos on their blogs.

    Ian McConnell
    Western Australia

  18. Suzanne

    December 11, 2012 at 8:57 pm

    I have a product and am now focusing on driving traffic to the sales video page. Can I use your idea to drive traffic to the sales page? Is that an effective use of my time? Thanks, Kevin!

    • Kevin Clanton

      December 11, 2012 at 11:28 pm

      Absolutely. One of my buddies has most of his “wins” by doing the soft sale via youtube demo videos.
      I was really surprised by how well it worked for him.
      Social media is huge man. It is gaining more gravity in SEO everyday.

      This is especially true when your video answers a technical or how to type of question.
      Many people want to be shown how to do something in leu of reading a guide.

      Please report back and let us know how it goes.

      or via twitter @kevclanton

  19. Kenny

    December 11, 2012 at 8:16 pm

    Kevin im not tech savy or tech lingo savy but trying out this affiliate marketing thing to start making some cash and get to the point of replacing my income as a truck driver. Is there somewhere I can get info on the lingo? Such as fiverr back links??? I know what fiverr.com is but no clue what a back link is or a video slide show. but hey I do know how to fly a helicopter and drive a truck off a mountain pass in snow and ice without sliding off the road so there is hope its all just a matter of getting the learning materials and learning. Any suggestions will be greatly appreciated.

    • Kevin Clanton

      December 11, 2012 at 11:54 pm

      That is awesome that you are diving in to the internet marketing world.
      Just like anything else there is a learning curve. And the lingo comes with time.
      Sometimes, I do a bad job of throwing in too many “office-isms”. I work with with some heavy weights, so i get carried away sometimes.

      The best advice I can give you is don’t be discouraged by it, go and make an account at warriorforum.com and join the community.
      There are a ton of good resources out there, just dont be afraid to google each term, or ask a question in a forum.

      Backlinks are hyperlinks (clickable text that takes you to another site/page) on sites elsewhere on the web. aka things like this: Hyper link . there are a ton of ways to make them. They are used to share content, or to kinda boost SEO Rank.

      Stick with it, man

  20. Matthew

    December 11, 2012 at 7:32 pm

    I thought this was a TRUE contribution… Rare in the current market. A great post there Kevin… You are doing a great job of increasing the goodwill and reputation for idea incubator… Ryan Diess obviously has an eye for spotting enthusiasm. :)

    Best of luck in this new venture Kevin. And thanks Ryan for for giving Kevin a chance to do his thing.

    Cheers =)


    • Kevin Clanton

      December 12, 2012 at 12:11 am

      Wow, Really kind words. Thank you!
      Means a lot
      Stay tuned, you ain’t seen nothin’ yet…

  21. Ellis Toussier

    December 11, 2012 at 6:55 pm

    Excuse me for asking a very basic question, Kevin… but… I am really very new with this…

    ¿ How do I include an affiliate link into a Video ?

    ¿ Where do you write the description and key words multiple times, including the affiliate links ?

    (I have never done this before…) Thanks.

    • Kevin Clanton

      December 11, 2012 at 7:10 pm

      Ellis, You don’t include the affiliate link in the video. You will place it in the video’s description below the video.
      Once you upload your video to youtube, you will have a chance to title, tag, and write description for you video.
      In there you will include your keywords and affiliate link.

      Hope that helps :)

      • Ellis Toussier

        December 11, 2012 at 11:19 pm

        Thank you, Kevin… Can you give us an example, a video that you have done, so we can study it?

        Thanks… Ellis

  22. Ivena

    December 11, 2012 at 6:37 pm

    My husband used this method for my cleaning company Ivean’s Cleaning we are in Naples, Florida. In just under 90 day if you type in Home Cleaning Naples my video in on the 1st page of Google if you Type in “Home cleaning naples Fl” we are above the Place Listings in the local search we are seeing a 48% increase in business over the past 2 months and we have started the power washing part of our company because of the You Tube Video he produced. This REALLY DOES WORK!!! I am still amazed we have made well over $10,000 in under 60 days. I still can’t believe it. The man is smart… It’s called Ivean’s Cleaning check it out..

    • Dr. Michael (The D.O.C.)

      December 11, 2012 at 7:03 pm

      Congratulations to you and your husband!!!

      You guys are really “cleaning Up” down there in Naples:-)

      I’m always happy to see hard-working entrepreneurs make
      positive strides forward…

      As you apply the methods mentioned above, remember to
      “tweak” them and develop at least 3 additional methods
      from each new idea or method that you learn.

      Take care, and Good Luck!

      Dr. Michael (The D.O.C.)
      “Keep On, Keeping On…”

      • Ivena

        December 11, 2012 at 7:15 pm

        Thanks same to you in your business… :-)

  23. Terry Chestnutt

    December 11, 2012 at 6:22 pm

    I typed in “100,000 views” in the YouTube search box and a ton of them came up. Looks like 100,000 views is something they highlight.

    • Kevin Clanton

      December 11, 2012 at 6:41 pm

      you want to find the video reviewing the product you intend on reviewing, and make sure that it has LESS Than 20,000 views.
      No need to search for the number of views first.

  24. Terry Chestnutt

    December 11, 2012 at 6:18 pm

    I forgot to ask you how to locate a product review video on YouTube that has over 100k views. I will try entering 100,000 views but don’t know if it will work or not. Please help. Thanks.

    • Lydia Brown

      December 14, 2012 at 6:05 pm

      Hi Terry my understanding is to do a search for the name of the product and see what videos come up and then take a look at how many views.

  25. Terry Chestnutt

    December 11, 2012 at 6:06 pm

    Thanks tons for this very inspiring article. I am hot to try it although I never made a video before. Any recommendations on an affordable video making course. Thanks again.

  26. mikec

    December 11, 2012 at 5:41 pm

    i like all of this i have been making slide videos is that bad i will try
    fiverr to make my video what do u think thanks miksc

    • Kevin Clanton

      December 11, 2012 at 6:43 pm

      That is definitely worth trying. Please report back with the quality of the video you make.
      Slide videos aren’t necessarily bad provided you supply good content. The problem is if the slide video is SPAM-Y in youtube’s eyes it could be taken down, or flagged.

  27. Angelo Labrou

    December 11, 2012 at 5:24 pm

    What is missing from this post is the significance of Return on Investment (ROI). Everyone, EVEN NEWBIES, should pay attention to what their “working hour” is worth.

    You’ve got to realize that time is your most valuable asset and each and every one of the 7,5 billion of us have 24 hours in a day.

    Set-up a goal with respect to the time you invested in the project rather than focusing on how much you earned alone.

    • Kevin Clanton

      December 11, 2012 at 6:44 pm

      Great point Angelo

  28. Kevin Clanton

    December 10, 2012 at 12:40 pm

    I haven’t tried promoting through vimeo or others yet.
    I am thinking youtube will generate the best results. But, it certainly wouldn’t hurt to put your video on other networks if it is converting. Be mindful of their policies of posting affiliate links. You might need to “cloak” your link on some networks.
    Let us know how it works for you, if you try it!

    Thanks for commenting

  29. Michael

    December 10, 2012 at 12:36 pm

    Great article. I am looking for products right now to promote. Have you tried other networks like vimeo, or live leak? Do you think youtube is the best?

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