Video Is Where The Web Is Going

By on January 24, 2012
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When it comes to digital marketing, there are trends that whisper…. and trends that SCREAM.

Capitalizing on trends that whisper is what makes you seem cool and ultra-informed. But it’s the trends that scream that you really can’t afford to miss out on.

Right now, one of the loudest trend I’m anticipating in 2012 is video taking a bigger slice of the online marketplace. It’s not like this is some kind of bombshell prediction. It’s been building for years….

Right now, almost all of the biggest players are pushing to video and pushing HARD. Netflix, YouTube (owned by Google), GoogleTV, iTV (Apple), Amazon Prime, and countless others are all dumping big money into prime video.

Not to mention, the tablet devices that are reshaping our browsing experiences are all designed to stream video.

Here are a few quick facts just to show you how strong this trend really is.

Just yesterday, it was announced that there a full hour of video is uploaded on YouTube every second — 60 hours every minute of every day.

Cisco is re-engineering its routers to deal with what they call the “video onslaught,” i.e. they’re projecting that 90% of all internet traffic will be video by 2015.

Past 5:00 at night, more than half of all internet traffic is already video traffic — Netflix and other companies serving prime video.

What does this mean for marketers? Obviously, it means you need to start embracing video — YESTERDAY.

For over a year, I’ve been recommending that you test video sales letters, no matter what industry you’re in. We offer a ton of great trainings at Digital Marketer.

Recently, my team stumbled onto the power of the YouTube thumbprint. Here’s a hint: If your Google search result has a YouTube thumbnail, it ranks higher and it gets a LOT more clicks.

So there you have it… this trend is practically screaming its head off. All you have to do is listen.

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One Comment

  1. WebbKinex

    January 24, 2012 at 6:56 pm

    We have been telling our clients this for the last 2 years. Video is a HUGE factor in the online marketing arena. Your post is right on. Either start using video, or get left behind.

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