Tweets Being Used As Currency
Posted on by Ryan Deiss in Social Media
Traditional advertising doesn’t have the viral capabilities of social media primarily because it doesn’t provide a platform where consumers can immediately respond and share. Most marketers out there are turning to social media for sales promotions long before traditional channels. We all want our products to go viral, right?
One company is recognizing this trend shift in advertisement and they’re going one step further by valuing a single Tweet as sufficient payment for one their products. Simply put, if you tweet for their product, you get it for FREE.
Social media promotions have become so valuable that this is now a viable and profitable advertisement option. The best-case results of accepting Tweet Payments: one tweet by a customer could potentially generate many more tweets or even a few sales.
In the end you pass up making $27 or $97 dollars and in return you get your product exposed to many more consumers who in turn may decide to make a Tweet payment.
See the viral momentum building?
I could see this tactic serving as a great pre-launch momentum builder. Give away a lower valued product and let Tweets do a lot of the legwork for you. This is could be especially powerful for those of you without any large affiliates.
Would you be willing to accept Tweet payments to help your products go viral? Comment Below.
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Dan
28. Jun, 2010
I guess if you look at at tweet translating into traffic for your website, the cost-benefit ration could be in your favor.
Take a typical AdWords campaign. You are paying for ads when someone “clicks” on your ad. That’s a hard-dollar cost. If you were to use that same concept in the “AdTweet” realm, you could see the same, if not more, traffic without any hard-dollar costs.
I think this is a very interesting concept. I think that I’m going to start a AdTweet campaign right now.
Henry
26. Jun, 2010
I guess it depends on the industry, but that’s a pretty cool idea.
I thought about making a video game, something I always wanted to do, but I just suck at programming and didn’t realize you can just pay guys to do it for you.
Promoting an indie game over Twitter…damn, that could work really damn well.
Haidn Foster
25. Jun, 2010
I’d ABSOLUTELY try this out. I just got this idea from SitePoint, who tried out this tactic with pretty great results and wrote a blog post about it. 10,000 Twitter followers in 1 week? Sign me up.