The Panda & The Penguin Introduction

By on December 12, 2012

    SEO is a term that is has been in the zeitgeist of online marketers for years. It is an ever changing and ever evolving collection of methods, standards, tricks and hacks. The ultimate goal in SEO is to get the most exposure for a given piece of content by achieving the best possible rank for your online content, for the best possible search terms.

There are white hat & black hat methods, where white hat follows the best possible practices to legitimately earn your seat at the top of the search results, and black hat being the over night hack to the top. Google does it’s damnedest to ensure no longevity to black hat fly by night ranking tricks. While I am not completely innocent in trying to find the shortcuts in the past, I have learned that playing by the rules will often ensure the most effective and long lasting results. The frustrating part about these methods is that they aren’t a turnkey trick, it isn’t overnight, and it often takes a lot of time to perfect the methods involved.
The reason I am writing an article series on what some would consider a tired subject, is that Google is constantly updating the algorithm they use to determine how content is ranked. If you understand how google ranks results, you can directly control the amount of traffic to your site, and the revenue it generates. Google’s most recent updates to the algorithm are called Panda and Penguin (hence the name of the article). Their goal as a search engine is to produce the most relevant high-quality content to the searcher as fast as possible. I don’t have a crystal ball, but I do know how to determine what works and what doesn’t, and that is an ungodly amount of work.

The good news is you have resources like driving traffic to take the guesswork and trial and error out of the equation. In this series I intend to shed light on the newest most powerful and effective ways that you can generate the most high quality traffic to your site.
As I said above, this is an ongoing process with new ideas being formed daily. If you have your own methods you’d like to share or you’d like me to review you can always include them in the comment section below.
With “white hat” SEO we are bound by what the search engines consider high quality sites and content. Quality is a frustrating term due to the often subjective nature of the word.
The content I will be sharing in this series has come from countless sources, friends, mastermind meetings, and my own personal experience.

In this series of blog posts I will be releasing new, tested, extremely effective methods, to make sure your efforts don’t go to waste.

  1. Imaging Hacks (Part 1)
  2. Bounce Rate & Speed Tricks
  3. Do you Rank Higher Than a 5th Grader
  4. Anchors Away – The Truth about backlinking
  5. Social Traffic Deluge
  6. Google Authorship (How To)
  7. King Comment

About Kevin Clanton

Kevin Clanton is part of the new generation of Internet marketers, originally starting his career as a programmer obsessed with all things information / technology. Online Marketing has quickly become his primary focus; where he is able to leverage his background in development to implement his dreams & ideas in order to quickly produce data on their effectiveness. Google Kevin has an intense drive to be as well rounded as possible in his business pursuits. He isn’t satisfied until he has a firm understanding of all aspects of a given business strategy.


  1. Ivena

    December 13, 2012 at 5:52 pm

    We just used You Tube added some money to the PPC account and let the video play in rotation in the areas we serve in Naples, Estero, Fort Myers Marco Island and a few others it took like 90 days for the video to rank but once it did. IT REALLY STARTED TO PAY!! We are only a very small cleaning service so larger product might have a hard time based on the competition I guess.. We used tags, title and You Tube PPC we created site but it was a waste of time we found this stuff online a few days ago and start using the info to build the site much better so we stand a chance. Anyway here is our small video
    Let us know what you think also search Home Cleaning Naples, Naples Home Cleaning, Home Cleaning Naples Florida.

    • Kevin Clanton

      December 13, 2012 at 5:57 pm

      That is awesome news!
      Congrats on the success.
      Keep it up. Thanks for posting

      • Ivena

        December 13, 2012 at 6:05 pm

        Thank you, you guys have help our little company by leaps and bounds.. My husband is planning to attack the other surround cities here in the next 90 days. He thinks he is some kind of Ninja Now!!!! Lol!!! I don’t know if be is but I know IT WORKED!!!!!

  2. Carlos

    December 13, 2012 at 8:38 am

    Hi Kevin,
    I just wanted to remind you to put a link at the end of this article here “Bounce Rate & Speed Tricks” to that article. That would be easier for people to go there when they read this one.


    • Kevin Clanton

      December 13, 2012 at 11:09 am

      Thanks, done

  3. katy

    December 12, 2012 at 1:16 pm

    thank you very much ,i don’t think i am far from you guys actually thank’ you for teaching me katy

    • Kevin Clanton

      December 12, 2012 at 1:51 pm

      Thanks Katy

  4. Marilyn

    December 12, 2012 at 11:56 am

    I hear SEO and I get a twist in my stomach as I’ve bought so many courses and each say something different. The moment I saw your article (through Ryan Deiss) I knew it was going to be clear and easy to understand. It is! And so funny, because the comment above mine asked for better spacing. I lost my place in the article a few times. The blogsite address I gave is the site I just built for my son and I want to learn all I can to help him get max exposure. I look forward to the next articles!

    • Kevin Clanton

      December 12, 2012 at 2:02 pm

      Thanks Marily,
      Sorry for the formatting, I am fixing it now.
      I am really glad you are liking the content, I will be releasing a new article on the topic every day this week, so get ready.

      Thanks for reading

  5. Carl Duncker

    December 12, 2012 at 11:34 am

    Great tip! I thought this was going to be about alt tags but with the emphasis now on social signals a little sharing goes a long way. Thanks

    Carl Duncker

    • Kevin Clanton

      December 12, 2012 at 2:05 pm

      Alt tags, title, and file name are all important. Very insightful.
      I am still feeling out how technical I should be in my editorial.
      Thank you for commenting, and the kind words.
      Please come back and continue to post w/ your insightful comments.

  6. tabulyogang

    December 12, 2012 at 10:55 am

    Thank you for putting this up. This is certain to be an educational ride for those who are not so familiar with SEO -me included. I am looking forward to this series.

    • Kevin Clanton

      December 12, 2012 at 2:10 pm

      You are welcome. Hope you like it

  7. Paul Simister

    December 12, 2012 at 7:38 am

    Kevin it will be great to get more news on how to use SEO in the post Panda and Penguin world. I suspect that there are many people like me who were confident about what they were doing but are now confused.

    Can you break the paragraphs down please. It is tough to read and keep on track from one line to another with these big blocks of text.

    • Kevin Clanton

      December 12, 2012 at 9:42 am

      My mistake. I will do that ASAP

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