The Panda & The Penguin Introduction
By Kevin Clanton
on December 12, 2012
SEO is a term that is has been in the zeitgeist of online marketers for years. It is an ever changing and ever evolving collection of methods, standards, tricks and hacks. The ultimate goal in SEO is to get the most exposure for a given piece of content by achieving the best possible rank for your online content, for the best possible search terms.
There are white hat & black hat methods, where white hat follows the best possible practices to legitimately earn your seat at the top of the search results, and black hat being the over night hack to the top. Google does it’s damnedest to ensure no longevity to black hat fly by night ranking tricks. While I am not completely innocent in trying to find the shortcuts in the past, I have learned that playing by the rules will often ensure the most effective and long lasting results. The frustrating part about these methods is that they aren’t a turnkey trick, it isn’t overnight, and it often takes a lot of time to perfect the methods involved.
The reason I am writing an article series on what some would consider a tired subject, is that Google is constantly updating the algorithm they use to determine how content is ranked. If you understand how google ranks results, you can directly control the amount of traffic to your site, and the revenue it generates. Google’s most recent updates to the algorithm are called Panda and Penguin (hence the name of the article). Their goal as a search engine is to produce the most relevant high-quality content to the searcher as fast as possible. I don’t have a crystal ball, but I do know how to determine what works and what doesn’t, and that is an ungodly amount of work.
The good news is you have resources like driving traffic to take the guesswork and trial and error out of the equation. In this series I intend to shed light on the newest most powerful and effective ways that you can generate the most high quality traffic to your site.
As I said above, this is an ongoing process with new ideas being formed daily. If you have your own methods you’d like to share or you’d like me to review you can always include them in the comment section below.
With “white hat” SEO we are bound by what the search engines consider high quality sites and content. Quality is a frustrating term due to the often subjective nature of the word.
The content I will be sharing in this series has come from countless sources, friends, mastermind meetings, and my own personal experience.
In this series of blog posts I will be releasing new, tested, extremely effective methods, to make sure your efforts don’t go to waste.
- Imaging Hacks (Part 1)
- Bounce Rate & Speed Tricks
- Do you Rank Higher Than a 5th Grader
- Anchors Away – The Truth about backlinking
- Social Traffic Deluge
- Google Authorship (How To)
- King Comment