The Impact Of The Infographic [INFOGRAPHIC]

• Tweet
• Pin It

I was on a coaching call recently when the topic of viral marketing came up… and almost EVERYONE on the call was interested in developing an infographic.

And I’m all for creating infographics, as long as you have a realistic expectation of what they will actually accomplish for your business. From my conversations with my fellow marketers, I’m not so sure that’s the case…

Infographics have a ton of power to grab attention and go viral, but let’s be honest, no one really likes infographics. I mean, no one really collects infographics (except maybe bloggers and marketers)… nobody prints them out and puts infographics in a scrapbook under a layer of UV-coated plastic.

What people like is the information that a good infographic delivers. If your infographic explains something boring or nearly useless… guess what? It doesn’t matter how pretty it is.

So the first thing you need to do is make sure that you’re both delivering great engaging information AND making that information easier to digest. If you’re not doing BOTH THINGS, your infographic will absolutely not go viral.

I don’t mean to be discouraging, I just feel like the enthusiasm over content marketing is overshadowing the fact that, in general, people don’t particularly want to browse through data… no matter how relevant it may be to their lives or business.

The second thing that I noticed was that some people felt that infographics could actually translate into conversions. Obviously, that the ultimate goal here, but I wouldn’t even consider putting a “go buy this now!” CTA on an infographic… In fact, that’d be crazy!

The goal of an infographic is to share information in a way that makes it worthy of sharing. You need to simplify something that seems overly complex, or explain a complex process. It’s a social process…

Ads typically don’t go viral unless they’re insanely funny — and even then the goal is brand recognition, not a direct sale.

If you’re thinking of commissioning an infographic — good for you — but take a look at the infographic below first, to see what kind of a ROI you can realistically expect.

Related Posts

• 

  Hitting the Target with Facebook Ads
  Hitting the Target with Facebook Ads
• 

  Media Billionaires: New vs Old
  Media Billionaires: New vs Old
• 

  3 Ways To Use LinkedIn For Lead Generation
  3 Ways To Use LinkedIn For Lead Generation
• 

  Google Authorship
  Google Authorship

5 Comments

1. 

   Ed

   November 29, 2012 at 2:29 am

   I am interested in your program on – How To Become A Published Author on Amazon and Kindle.
   Do you have other programs on how to get traffic ?
   edwardm77@gmail.com

   Reply
2. 

   Ed

   November 29, 2012 at 2:24 am

   How difficult is it for a beginner to type a short report and make it an ebook on Kindle or Amazon ?
   Is it difficult if I am not a technical person ?
   Do you have any videos that demonstrate how it works ?
   edwardm77@gmail.com

   Reply
3. 

   erich

   October 21, 2012 at 8:47 pm

   I loved this post — and I also saved the info graphic. Why? Because of the traffic stats.
   #1: 100k pageviews
   #2: 20k
   #3: 20k
   #10: 9k

   That’s really interesting — #1 gets five times more traffic than #2.
   And #2 gets only twice the traffic of #10!

   Reply
4. 

   marketing strategy

   October 18, 2012 at 8:09 am

   The infographic is very informative. Nice.

   Reply
5. 

   Patricia Tobin Lewis

   September 13, 2012 at 4:02 pm

   Your posts are making the last two years of studying this stuff become clearer&exciting!D!! Thank you

   Reply