There’s absolutely no doubt that mobile is drastically reshaping the web…
Only a couple of years ago, there were basically only two smartphones (the iPhone and the Blackberry) for two types of consumers (Macs and PCs).
And tablets… what are those? And why would I ever want one when I’ve already got a laptop?
Fast forward to 2012, and we’ve got a scenario where the devices we use have evolved much faster than the web; where mobility is no longer a luxury, but a requirement.
It’s like the entire planet has flooded and all of our roads, highways, and parking garages now need to accommodate speedboats.
Think about this for a moment, 43% of Americans between ages 24-35 earning less than $15,000/yr manage to pay for a smartphone. When you think about it, that basically means that Americans under 35 consider mobile a bare necessity.
If you don’t think that’s rewriting the book on in-demand content, you’re CRAZY.
It’s now safe to say that the internet now needs to accommodate speedboats. Content that delivers a more visual experience, loaded with video and images is now beating text-heavy content. And the trend is only just getting revved up, folks.
Here’s what most marketers don’t realize: The shift has already taken place. We haven’t quite caught up to it yet as marketers. You don’t have to look far for proof either — just consider the following:
- Visual social platforms like Pinterest and Instagram are growing exponentially
- 84.4% of US internet users viewed a video content in January
- The average duration of a video content went from 5.8 to 6.1 minutes from December to January
It’s tough to keep up with it all, I know, but it’s really not optional… unless making money is optional for you (in which case, congratulations).
Keeping ahead of the curve is really the ONLY way to ride the wave and avoid having it crash down on top of your business. Plus, it makes you look forward-thinking and smart, as opposed to lazy.
Trust me, there’s no benefit to holding out on this one and waiting until the pressure to update your content is unavoidable. Embracing a mobile friendly content strategy can actually be fun and rewarding.
Bottom line: Start exploring platforms like Pinterest, Instagram, and Tumblr… while also working on a video content strategy. Facebook is still a dominant force in the universe, but platforms with explosive growth offer the most exciting potential.