Driving Traffic

I think it’s safe to say that most of us have our SEO targets set on Google (and PPC for that matter). And it’s pretty appropriate seeing that Google owns such a vast majority of the search engine market [...]

I talk a lot about how Facebook has become a true rival of Google when it comes to advertising, and they really have.  Well, let’s not forget the others that Facebook has left in the dust.  Specifically, it’s Yahoo that just put up the white flag of surrender to Facebook and they decided to work [...]

It’s official!
Microsoft announced today that they have struck a deal to power Yahoo’s search, while at the same time Yahoo will be powering paid ads on Bing.com (Microsoft’s new search platform…formerly known as MSN).
You can get all the details here:
http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx
…and here:
http://www.choicevalueinnovation.com/thedeal/Default.aspx
So why is this good news for marketers?
It’s simple. With Yahoo and Microsoft now a [...]