Driving Traffic

Twitter is launching their official Tweet button that can easily be embedded on your web pages to make it even easier for customers to share your articles, videos, and images.

I’ll admit that I have a love/hate relationship with Twitter. I LOVE that Twitter is hyper effective tool to grow our online friends/fan bases and get content to go viral. I HATE that Twitter is constantly not working due to some unknown technical error.

There has been some debate as to whether or not Twitter is an effective or appropriate platform for customer support. Personally, I’ve made my mind up about it[...]

Traditional advertising doesn’t have the viral capabilities of social media primarily because it doesn’t provide a platform where consumers can immediately respond and share. Most marketers out there are turning to social media for sales promotions long before traditional channels.  We all want our products to go viral, right?
One company is recognizing this trend shift [...]

Twitter is in the process of rolling out promoted tweets, so needless to say their monetization ball is rolling.  And apparently all the new money coming in has their creative juices flowing too.
Twitter has announced they are in a testing period for Promoted Trends. You’ve Probably noticed it on your Twitter page.
Off the bat, I [...]

A lot of us know that Twitter works, because we’ve seen it work. It’s amazing that if you know how and what to Tweet, you can really drive a load of traffic to your sites and build a solid list…For FREE!
The tough part is that there isn’t an honest way to do analytics on your Twitter account [...]

Shortened URL’s totally drive me nuts.  Some people open each of them like a Christmas gift, not having a clue what’s in them but dying to find out.  For me, it’s more like lifting a box in the back of my garage and hoping there isn’t something living underneath it. Ambiguous shortened links are [...]

Ok, I just found the perfect new employee for you.
He/she has no college degree, spends 75% of their day on social media sites (Facebook, Twitter, Blogs, etc.), and demands to work from home.  Oh and they want you to pay them to Facebook and Tweet all day.  Do you have any opening for them?
Well, you [...]

With the mass influx of businesses onto the social media platform, providers don’t really have the option to ignore it.  Facebook has ‘Business Pages, LinkedIn has company profiles, and so on.
So what’s Twitter’s response to its competitors? (In 140 characters or less)
The Twitter Business Center

I’ll be the first to say, “It’s about time!”  I’ll [...]