Tag Archives: social media

One Channel Rarely Kills Another [INFOGRAPHIC]

Posted on 06. Mar, 2012 by .

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Whether we realize it or not, the one, single trend that ALL marketers are obsessing over is how quickly and effectively we can “change” human behavior. No matter how hard Facebook tries, no matter how much of a genius Zuckerberg is, they can’t magically retrain users see Facebook as a shopping channel. That’s why they’re [...]

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The Super Bowl As A Social Experiment

Posted on 07. Feb, 2012 by .

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I had a great time watching Super Bowl XLVI, but not so much because of who was playing. It was a great game, don’t get me wrong… BUT what’s really exciting about events like this for marketers is watching the massive changes year over year. The Super Bowl is a litmus test for what’s going [...]

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You Can Get Anything You Want…

Posted on 03. Jan, 2012 by .

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…on social media. In fact, that’s probably more true than any us of care to know. This morning while scanning the headlines on Reeder (great app, BTW), I came across a post on Mashable titled “Need a Kidney? More Are Turning to Facebook [VIDEO]“ Literally, the story is about a guy in Seattle who found [...]

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How Much Is A Twitter Follower Worth?

Posted on 27. Dec, 2011 by .

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Right now, a company is suing one of its former employees for… … 17,000 Twitter followers — each valued at $2.50 per month. According to the NYT, that’s a grand total of $340,000 folks! It’s the first time I can remember a lawsuit that places an actual dollar figure on Twitter followers, but I’m positive [...]

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Vaynerchuk Is Right

Posted on 20. Dec, 2011 by .

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If you haven’t watched the video Gary Vaynerchuk’s keynote speech at this year’s Inc 500, you SHOULD (be advised, the guy really likes profanity). In the speech, he lays out some amazing predictions for the the future of marketing. In specific, he explains how social media is flipping the marketing model. What I really like [...]

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