Driving Traffic

I’m not one to bash PPC or to say SEO is the only way to go (you need both!), BUT I think this infographic says a lot about where we should be focusing our time & efforts in regards to getting the highest ROI from search engines.

I ran across this just the other day and had to make mention of it.

Why would you choose SEO over PPC? A recent case study done by a professional SEO company reveals some very convincing answers.

…hello Google “Placement Targeting”.
Don’t worry, Google Site-Targeting isn’t going anywhere…it’s just getting a name change and a face-lift.
NOTE: If you haven’t heard of Google Site-Targeting, it’s “the other half of AdWords” that almost no one ever talks about. Essentially, Google Site-Targeting (now Placement Targeting) is just like traditional Google AdWords, only instead of bidding on [...]