Tag Archives: ppc

‘Search Engine’ Pie: Value of SEO vs. PPC

Posted on 09. Jul, 2010 by .

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I’m not one to bash PPC or to say SEO is the only way to go (you need both!), BUT I think this infographic says a lot about where we should be focusing our time & efforts in regards to getting the highest ROI from search engines.

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$250,000 of Traffic for only $4k with SEO

Posted on 30. Jun, 2010 by .

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I ran across this just the other day and had to make mention of it.

Why would you choose SEO over PPC? A recent case study done by a professional SEO company reveals some very convincing answers.

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New AdWords Quality Score Update

Posted on 12. Mar, 2008 by .

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It looks like the good folks at Google are rocking the boat yet again. Now they’re adding your page load time as an element of their quality score.

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Goodbye Google Site-Targeting…

Posted on 09. Mar, 2008 by .

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…hello Google “Placement Targeting”. Don’t worry, Google Site-Targeting isn’t going anywhere…it’s just getting a name change and a face-lift. NOTE: If you haven’t heard of Google Site-Targeting, it’s “the other half of AdWords” that almost no one ever talks about. Essentially, Google Site-Targeting (now Placement Targeting) is just like traditional Google AdWords, only instead of [...]

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