Driving Traffic

Shortened URL’s totally drive me nuts.  Some people open each of them like a Christmas gift, not having a clue what’s in them but dying to find out.  For me, it’s more like lifting a box in the back of my garage and hoping there isn’t something living underneath it. Ambiguous shortened links are [...]

Even though I have a bazillion filters and labels set up in Gmail, my inbox is a MESS. And it’s not the spam that’s overloading me; it’s the bacn (bacon).  It’s the emails from services that I may need, but not stuff I want mixed in with emails from my wife and co- workers.
I recently [...]

I’m not going to surprise many people with this fact, but it needs to be talked about.

FACT: About 100% of consumers don’t trust advertising, according to a report sponsored by marketing solutions provider Alterian.

Facebook Ads has become the golden child of online ads, and it’s become one of my favorite pastimes to talk smack about Google Adwords and their faded glory. Despite Google’s currently unexciting ad platform, they paved the way for Facebook Ads, giving Facebook some big shoulders to stand on.
i.e. Facebook has just instated [...]

The audio below that I just posted of an unemployed Texas woman who stumbled across a $10,000 a month just screwing around [...]

Ok, I just found the perfect new employee for you.
He/she has no college degree, spends 75% of their day on social media sites (Facebook, Twitter, Blogs, etc.), and demands to work from home.  Oh and they want you to pay them to Facebook and Tweet all day.  Do you have any opening for them?
Well, you [...]

With the mass influx of businesses onto the social media platform, providers don’t really have the option to ignore it.  Facebook has ‘Business Pages, LinkedIn has company profiles, and so on.
So what’s Twitter’s response to its competitors? (In 140 characters or less)
The Twitter Business Center

I’ll be the first to say, “It’s about time!”  I’ll [...]

This is one of the reasons that Internet Marketing still gets my juices flowing.  When it comes to online marketing, even the craziest ideas are worth testing because some times those crazy ideas wind up converting.
Here’s one such example…
Some dude out there thought it would be a good idea to use a ‘Mad Libs’ style [...]

Do you have ANY idea how much smarter you are, at least marketing wise,
than any other business owner in your town?
No?  Try talking about what we do as marketers to the local yokels and
watch their eyes glaze over and their greed glands start to water, even if
your explaining basic opt-in strategies and simple autoresponders, they [...]

You gotta love the irony of this…
I just sent an email out to my list promoting my latest course on email marketing (“13 Sneaky Email Marketing Tricks”) and the link in the promo went to the WRONG WEBSITE!
Seriously, this really did happen, but fortunately it wasn’t my fault (for once!) Check it out:
(And for the [...]