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	<title>Driving Traffic &#187; local business</title>
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		<title>Big Fish in a Local Pond&#8230;</title>
		<link>http://drivingtraffic.com/local-profits/</link>
		<comments>http://drivingtraffic.com/local-profits/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:55:44 +0000</pubDate>
		<dc:creator>Ryan Deiss</dc:creator>
				<category><![CDATA[Editor's Column]]></category>
		<category><![CDATA[Startup Business]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[Google Local]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://drivingtraffic.com/?p=627</guid>
		<description><![CDATA[Do you have ANY idea how much smarter you are, at least marketing wise, than any other business owner in your town? No?  Try talking about what we do as marketers to the local yokels and watch their eyes glaze over and their greed glands start to water, even if your explaining basic opt-in strategies [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://drivingtraffic.com/wp-content/uploads/2010/03/local.jpg" width="240" />
		</p><div id="attachment_632" class="wp-caption alignnone" style="width: 560px"><img class="size-full wp-image-632 " title="1" src="http://drivingtraffic.com/wp-content/uploads/2010/03/local.jpg" alt="Local Businesses Need YOU" width="550" height="423" /><p class="wp-caption-text">Local Businesses Need YOU...</p></div>
<p>Do you have ANY idea how much smarter you are, at least marketing wise,<br />
than any other business owner in your town?</p>
<p>No?  Try talking about what we do as marketers to the<em> local yokels</em> and<br />
watch their eyes glaze over and <strong>their greed glands start to water</strong>, even if<br />
your explaining basic opt-in strategies and simple autoresponders, they will<br />
think your a genius, I guarantee it.</p>
<p>A few of my students have really caught on to this and are making a FORTUNE<br />
right in their own back yards.</p>
<p>One guy in Florida is selling the “brain dead” simple service of setting up local<br />
mom and pops in Google local, Google’s simple local listing tool.</p>
<p>He does a really great job and ads photos and some interesting copy for each listing.</p>
<p><strong>His fee: $200</strong> for about 20 minutes work so he can do 10-20 a week. Plus, he<br />
uses an outside sales person on commission and never even sees the customer.</p>
<p>Another sharp student in Atlanta sets up and maintains local businesses Twitter,<br />
Facebook and YouTube accounts then updates them from time to time.</p>
<p><strong>Her fee: $175</strong> a MONTH minimum and she has built up to over 100 clients in just a few months.</p>
<p>Do that math!</p>
<p>Lastly, this one really killed me. One of the more clever guys I’ve seen offers a<br />
“Who’s talking about you” service for local businesses that send alerts to the<br />
business any time they are mentioned online in a search engine, social media etc&#8230;</p>
<p><strong>He charges $79</strong> a month for his service and relies largely on the free Google<br />
Alerts and Twitter Search service for most his information. I don’t know his<br />
numbers, but he has 6 full time salespeople on staff and has had for a while.</p>
<p>The big point is, <strong>you ARE smart</strong>. Smarter than most of the businesses owners<br />
in your area and NOW is the time to share your skills and collect some great<br />
fees in the process.</p>
<p>Best Wishes,<br />
Ryan</p>
<p>P.S. Comment below and tell me if you offer a local service, have a question or<br />
just want to be heard. Go ahead, brag a little&#8230;</p>
<p><a href="https://plus.google.com/101048159425795246757/?rel=author" rel="author"><img src="http://www.google.com/images/icons/ui/gprofile_button-16.png" /></a></p>]]></content:encoded>
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		<slash:comments>185</slash:comments>
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