Keyword & niche research is flat out tedious & time consuming, but it’s a necessity for anyone looking to enter a niche for the first time or to expand their keyword reach.

If you don’t take a peek first to see who’s already ranking in a particular keyword, you’re taking a major risk. Why? Because there could be a big, mean, 800 lb Gorilla camping out in there, meaning there isn’t any room for you (or much hope for success).

What are you looking for in a keyword/niche?

Taking an in-depth look at a keyword could reveal more positive information like: “wow, this keyword is getting tons of searches, but there is no real player in the keyword yet.”  That keyword is what I call ‘low hanging fruit’ and it has room for you. That’s the kind of keyword/niche you want to JUMP on.

What does low  hanging fruit look like?

Google ranks sites using a few different factors, namely # of quality links & keyword relevancy. Don’t freak out on me, there are definitely a lot more factors to consider, but these are typically the most important.  So, to get a top ranking spot on Google, you need a lot of inbound links and good keyword relevancy in your URL name and your content.

You want to find a keyword/niche where the top ranking sites don’t have more links that you’re capable of overcoming. The #1 site may have 20k links but maybe the #3 site only has 215.  While you won’t easily be able to gain 20k links, you could easily get 300 and jump into the #3 spot.

Combine those links with good keyword relevancy in your URL name and content, and this is very attainable.

At the end of the day, what you want is a keyword/niche that you can rank high in Google searches.  High-ranking organic search results in Google are getting an extremely large majority of clicks these days. If you can’t get in the top 10, then chances are you won’t get much traction.

How do you find the low hanging fruit?  Comment Below if you have some tactics you’re willing to tell about!

Learn More:

I spend $10,000 to develop a software that makes finding the low hanging fruit a breeze. If you want to get it for FREE, click here now and download my ‘cherrypicker’ and find a niche that you can dominate. You can also get my entire Perpetual Traffic Formula right HERE.