Driving Traffic

I’m a believer that Google isn’t quite the mystery we think it is. Sure, the word ‘Algorithm’ is a bit intimidating, but[...]

I think it’s safe to say that most of us have our SEO targets set on Google (and PPC for that matter). And it’s pretty appropriate seeing that Google owns such a vast majority of the search engine market [...]

Google is getting really good at one particular thing that has spurred much of their recent growth.  It’s one skill that can only be mastered by a company with TONS of cash. I suppose you can call it the art of ‘acquisition’.
Or more simply, they buy a lot of fledgling companies that are packed with [...]

OK, the title sounds a little more severe than it is, but it’s mostly true. As the Bing-Yahoo merger nears its fruition, the tides seem to be changing as Bing is rising to the occasion.
The latest quarterly report from Efficient Frontier shows great news for Bing.  Bing’s most recent quarter reveals that ad impressions are [...]

I found this handy little tool the other day and wanted to pass it along.

A little background first: If you want success in blogging, you NEED inbound links. ( it’s just part of the puzzle)
What’s an inbound link? Ex. You post a comment on someone’s blog and leave a link to your site along [...]

Facebook Ads has become the golden child of online ads, and it’s become one of my favorite pastimes to talk smack about Google Adwords and their faded glory. Despite Google’s currently unexciting ad platform, they paved the way for Facebook Ads, giving Facebook some big shoulders to stand on.
i.e. Facebook has just instated [...]

…hello Google “Placement Targeting”.
Don’t worry, Google Site-Targeting isn’t going anywhere…it’s just getting a name change and a face-lift.
NOTE: If you haven’t heard of Google Site-Targeting, it’s “the other half of AdWords” that almost no one ever talks about. Essentially, Google Site-Targeting (now Placement Targeting) is just like traditional Google AdWords, only instead of bidding on [...]