In business, it’s all about the bottom line. In politics, it’s the economy, stupid. Right? Sure, I’m oversimplifying a few things here… but that doesn’t mean the statements aren’t true. What’s more, the bottom line and the...

Whether we realize it or not, the one, single trend that ALL marketers are obsessing over is how quickly and effectively we can “change” human behavior. No matter how hard Facebook tries, no matter how much of...

After playing around with a few of the latest and greatest social media tools, I’ve finally found one that I think has all the right pieces in place… It’s a very good-looking, immediately engaging platform that’s really...

Valentine’s Day is basically the official holiday of direct response marketing (DRM). Think about it: You send a card and hope for a response. It’s also one of the only days on the calendar where print still...

It’s impossible not to draw parallels between Facebook and the other network that could have been Facebook… That network is, of course, MySpace, or my_____, or whatever catchy spelling that schizophrenic company is going by these days....