Tag Archives: facebook

Why Inbound Marketing Will Own 2012 [INFOGRAPHIC]

Posted on 27. Mar, 2012 by .

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In business, it’s all about the bottom line. In politics, it’s the economy, stupid. Right? Sure, I’m oversimplifying a few things here… but that doesn’t mean the statements aren’t true. What’s more, the bottom line and the stupid economy the top two reasons that 2012 is the year of inbound marketing. Let me explain. A [...]

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One Channel Rarely Kills Another [INFOGRAPHIC]

Posted on 06. Mar, 2012 by .

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Whether we realize it or not, the one, single trend that ALL marketers are obsessing over is how quickly and effectively we can “change” human behavior. No matter how hard Facebook tries, no matter how much of a genius Zuckerberg is, they can’t magically retrain users see Facebook as a shopping channel. That’s why they’re [...]

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Because We’re All Image-Clickers

Posted on 28. Feb, 2012 by .

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After playing around with a few of the latest and greatest social media tools, I’ve finally found one that I think has all the right pieces in place… It’s a very good-looking, immediately engaging platform that’s really got this whole social shopping thing figured out, I think… As far as social platforms go, this one [...]

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3 Models That Are Devouring Print DRM

Posted on 14. Feb, 2012 by .

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Valentine’s Day is basically the official holiday of direct response marketing (DRM). Think about it: You send a card and hope for a response. It’s also one of the only days on the calendar where print still performs relatively well — if you’re lucky. For the other 364 days in the year, print marketing campaigns [...]

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A Tale Of Two Social Networks

Posted on 17. Jan, 2012 by .

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It’s impossible not to draw parallels between Facebook and the other network that could have been Facebook… That network is, of course, MySpace, or my_____, or whatever catchy spelling that schizophrenic company is going by these days. According to a study published last week, Facebook is on its way to a billion users worldwide in [...]

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