Driving Traffic

Facebook’s privacy woes have been widespread, reported, spun and un-spun to the point where it’s become the ‘Gulf oil-spill’ of the social media world.  We know our info is being leaked because someone got greedy, and we know there is a way to fix it but it nothing seems to be happening.
The truth is, in [...]

I’m sure most of you have heard the rumor, but just in case you haven’t…
Google is rumored to be making another run at Facebook with Google ME. This, after the failure of Buzz, is Google’s attempt to get their foot in the door of Social Media for real.
It’s probably good timing seeing that Facebook is [...]

Facebook went after Google Adwords with Facebook Ads, and now they’re going after Google Search with their new Open Graph Search Engine.

Most people are excited about this because they love to see someone challenge Google’s empire.  But me, I’m excited for a different reason. I can smell a new avenue for some mega-effective SEO.
Before [...]

Monetizing social media can be one of the toughest riddles for marketers to solve. You get a lot of followers, they comment on your content, and so on. But how can you convert a follower into a customer? [...]

I talk a lot about how Facebook has become a true rival of Google when it comes to advertising, and they really have.  Well, let’s not forget the others that Facebook has left in the dust.  Specifically, it’s Yahoo that just put up the white flag of surrender to Facebook and they decided to work [...]

Facebook Ads has become the golden child of online ads, and it’s become one of my favorite pastimes to talk smack about Google Adwords and their faded glory. Despite Google’s currently unexciting ad platform, they paved the way for Facebook Ads, giving Facebook some big shoulders to stand on.
i.e. Facebook has just instated [...]

Ok, I just found the perfect new employee for you.
He/she has no college degree, spends 75% of their day on social media sites (Facebook, Twitter, Blogs, etc.), and demands to work from home.  Oh and they want you to pay them to Facebook and Tweet all day.  Do you have any opening for them?
Well, you [...]

Facebook upped the level of their Ad game this week by rearranging the priority of Ad placements, moving CPC above CPM. In essence, this is Facebook ‘bobbing and weaving’ with their big brother, Google (who, might I add, isn’t all that big anymore in comparison to Facebook).
Facebook has always offered 2 options to their advertisers, [...]

My buddy Ed Dale made a dramatic and controversial decision to “unfriend” all his Facebook friends and start over. Watch this video I made to get all the details, and let me know your opinion.
Read Ed’s post at: http://tubbynerd.com/2009/02/10/its-not-you-its-me-my-goodbye-to-facebook-friends/