The ability to write effective copy is unquestionably a refined art form. A good copy writer can string words together that influence random visitors to do an incredibly specific set of actions, often times these visitors have had no...

Segmentation is a vastly underused concept in the Internet marketing community. For as boring and as difficult as it may sound, it is possible to dramatically increase your company’s revenue by taking a few small steps. By...

If you use email marketing to promote products or your business, you know the Importance of getting good deliverability rates. Deliverability is a metric used to measure how often your emails actually make it into your subscriber’s...

10, 9, 8, 7… Okay, I’m bluffing. I’m not really going to delete this post. But I probably SHOULD. Why? Because the topic I’m going to discuss is a “top secret,” highly classified marketing strategy that has...

Email has long since ceased to be sexy. That vast majority of “media strategists” have fallen head over heels for inbound marketing and social media… But email marketing is still the workhorse. While email may not be...