Tag Archives: cpm
Facebook “Slaps” CPM Advertisers (Good News Or Bad?)

Facebook “Slaps” CPM Advertisers (Good News Or Bad?)

Facebook upped the level of their Ad game this week by rearranging the priority of Ad placements, moving CPC above CPM. In essence, this is Facebook ‘bobbing and weaving’ with their big brother, Google (who, might I add, isn’t all that big anymore in comparison to Facebook).
Facebook has always offered 2 options to their advertisers, [...]

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