‘Search Engine’ Pie: Value of SEO vs. PPC

Posted on by in PPC Advertising, Search Engine Optimization

I’m not one to bash PPC or to say SEO is the only way to go (you need both!), BUT I think this infographic says a lot about where we should be focusing our time & efforts in regards to getting the highest ROI from search engines.

Take a look below to see the behavior of online searchers.

I think the most important thing to gather from this is that there are multiple pieces in the ‘search engine’ pie.  If you want it all, then you need to diversify between SEO and PPC.  And based on the results listed in the infographic, SEO needs to be the bigger piece in your search engine pie!

What does your ‘search engine’ pie look like?  Do you have it sliced up right?  Comment Below and Let me know!

Tags: , , ,

4 Responses to “‘Search Engine’ Pie: Value of SEO vs. PPC”

  1. Kerie Hinchliffe

    09. Jul, 2010

    Thanks for an interesting post. You are right SEO does need to be a big piece of the pie, along with ppc, but for newbies like me SEO is the most important thing.

    Cheers
    Kerie :-)

    Reply to this comment

  2. Andrew Cordova

    09. Jul, 2010

    I don’t understand seo.

    Reply to this comment

Trackbacks/Pingbacks

  1. Are You Protecting Your SEO with SERM? | Driving Traffic - July 16, 2010

    [...] ‘Search Engine’ Pie: Value of SEO vs. PPC 09. Jul, 2010 [...]
  2. Are You Protecting Your SEO with SERM? | Driving Traffic - July 16, 2010

    [...] Jul, 2010 0 Comments Search engine behavior studies have proven that the majority of searches click the top results on a search page, thus the reason we implement SEO [...]

Leave a Reply