Picking The Low Hanging Fruit
Posted on by Ryan Deiss in Search Engine Optimization
Keyword & niche research is flat out tedious & time consuming, but it’s a necessity for anyone looking to enter a niche for the first time or to expand their keyword reach.
If you don’t take a peek first to see who’s already ranking in a particular keyword, you’re taking a major risk. Why? Because there could be a big, mean, 800 lb Gorilla camping out in there, meaning there isn’t any room for you (or much hope for success).
What are you looking for in a keyword/niche?
Taking an in-depth look at a keyword could reveal more positive information like: “wow, this keyword is getting tons of searches, but there is no real player in the keyword yet.” That keyword is what I call ‘low hanging fruit’ and it has room for you. That’s the kind of keyword/niche you want to JUMP on.
What does low hanging fruit look like?
Google ranks sites using a few different factors, namely # of quality links & keyword relevancy. Don’t freak out on me, there are definitely a lot more factors to consider, but these are typically the most important. So, to get a top ranking spot on Google, you need a lot of inbound links and good keyword relevancy in your URL name and your content.
You want to find a keyword/niche where the top ranking sites don’t have more links that you’re capable of overcoming. The #1 site may have 20k links but maybe the #3 site only has 215. While you won’t easily be able to gain 20k links, you could easily get 300 and jump into the #3 spot.
Combine those links with good keyword relevancy in your URL name and content, and this is very attainable.
At the end of the day, what you want is a keyword/niche that you can rank high in Google searches. High-ranking organic search results in Google are getting an extremely large majority of clicks these days. If you can’t get in the top 10, then chances are you won’t get much traction.
How do you find the low hanging fruit? Comment Below if you have some tactics you’re willing to tell about!
Learn More:
I spend $10,000 to develop a software that makes finding the low hanging fruit a breeze. If you want to get it for FREE, click here now and download my ‘cherrypicker’ and find a niche that you can dominate. You can also get my entire Perpetual Traffic Formula right HERE.
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ngatchou Abel Mohamed
24. Mar, 2011
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Benjamin T
30. Jul, 2010
I’m pretty new to this, but this is what I started doing last month. Still an exercise in progress(almost complete):
KEYWORD GENERATION: I built a MASSIVE keyword list of 2-6 word keyword phrases, mainly using the adWords keyword tool external, some AutoIt macros, and also keyword research software like: Keyword Pro, and Keyword Elite 2.0. This really is a massive list, it’s appoximately 940,000 kwd, no duplicates
Data: google traffic data (local, and global) and seasonal trends, CPC, in a big spreadsheet. took about 1000 captchas or so..
Keyword Research Pro has an awesome feature called “Product Keywords brainstorm” that scrapes kwds from ebay, that got me almost 300,000 alone.
Of these, Approximately 324,600 of them have more than 1000 “Exact match” searches a month.
COMPETITION ANALYSES:
Preleminary: I am using a program called Niche Refiner, that i have a membership to
http://nicherefinery.com/
It processes bulk keywords.
It does a basic analysis of page titles and page rank, of the top pages. and I set it to show niches where top competing pages are less than PR4 (i assume that’s easy enough??)..
Then, i’m going to refine even more, by finding all the kwds – PR4 or less that have less than 100,000 competing with “allinanchor:” (using Keyword Pro software)
On those remaining i will use a algorithm in Keyword Elite 2.0 called “Search Engine Dominator” that outputs a numerical difficulty index from 1 to 100 based on SEO factors.
http://keuniversity.com/videos/category/search-engine-dominator-general-training/
This seems a very precise and up to date competiton checker..
Then I will Manually select remaining keywords based on their predicted revenue potential, & can begin buiding sites! I will also do a thorough analysis of my main competitors, and have LSI kwds in my sites.
wow, that was alot to type.. hope that was interesting to somebody. See I hope that by putting in much effort into this keyword process, i can start off my IM career with a bang, and go after some good profitable keywords. I wish i had gotten into this business when i was younger, like in 2004 or so. I might have been fairly well off by now. lol
Thanks for the CherryPicker Software R.D. I will see how that works out!
Kenneth Holland
28. Jul, 2010
Something to keep in mind when starting a new site (in going after a keyword) is evidence still shows Google can/might rank you well initially for certain terms you are going after and then your rankings will drop…maybe even plummet. Do not despair. G is figuring out what to do with your site and rankings. It’s part of their algorithm and no, it’s not what some people call the Google sandbox. You should never stop producing links to your site, as link velocity is a factor in G’s algo.