Driving Traffic

Even though I have a bazillion filters and labels set up in Gmail, my inbox is a MESS. And it’s not the spam that’s overloading me; it’s the bacn (bacon).  It’s the emails from services that I may need, but not stuff I want mixed in with emails from my wife and co- workers.
I recently [...]

I’m not going to surprise many people with this fact, but it needs to be talked about.

FACT: About 100% of consumers don’t trust advertising, according to a report sponsored by marketing solutions provider Alterian.

Buttons are probably some of the most tested aspects of Internet marketing.  A sales or opt-in page can go from OK to perfect with the right button.  The right combination of color, shape, size and text is crucial.
One thing we may not think much about is putting a button in an uncommon place where we [...]

Facebook Ads has become the golden child of online ads, and it’s become one of my favorite pastimes to talk smack about Google Adwords and their faded glory. Despite Google’s currently unexciting ad platform, they paved the way for Facebook Ads, giving Facebook some big shoulders to stand on.
i.e. Facebook has just instated [...]

The audio below that I just posted of an unemployed Texas woman who stumbled across a $10,000 a month just screwing around [...]

Ok, I just found the perfect new employee for you.
He/she has no college degree, spends 75% of their day on social media sites (Facebook, Twitter, Blogs, etc.), and demands to work from home.  Oh and they want you to pay them to Facebook and Tweet all day.  Do you have any opening for them?
Well, you [...]

With the mass influx of businesses onto the social media platform, providers don’t really have the option to ignore it.  Facebook has ‘Business Pages, LinkedIn has company profiles, and so on.
So what’s Twitter’s response to its competitors? (In 140 characters or less)
The Twitter Business Center

I’ll be the first to say, “It’s about time!”  I’ll [...]

This is one of the reasons that Internet Marketing still gets my juices flowing.  When it comes to online marketing, even the craziest ideas are worth testing because some times those crazy ideas wind up converting.
Here’s one such example…
Some dude out there thought it would be a good idea to use a ‘Mad Libs’ style [...]

You heard it here first…I’m officially “retiring”.
Ok, ok…so it’s not the disappear-forever-and-sit-on-the-beach kind of retirement you’re probably thinking of. No way! I’m planning an “Oprah-Style Retirement”.
In case you don’t know, Oprah recently announced her 2011 retirement from her daytime TV show.
Instead of dedicating the majority of her time to one of the top shows in [...]

Facebook upped the level of their Ad game this week by rearranging the priority of Ad placements, moving CPC above CPM. In essence, this is Facebook ‘bobbing and weaving’ with their big brother, Google (who, might I add, isn’t all that big anymore in comparison to Facebook).
Facebook has always offered 2 options to their advertisers, [...]