I got an interesting and somewhat amusing email from a customer yesterday that I thought was worth sharing. On one hand this person’s observation is dead-on. On the other hand, I think he read, somewhat incorrectly, into my true motivation for giving away the “Self-Liquidating Offers” report over at:
http://www.wholesaletrafficsystem.com
Here’s the entire email correspondence so you can get the full story:
Hey Ryan,
I enjoyed your report on Wholesale Traffic and “Self-Liquidating Offers” and plan to use it in my own business.
I also had a good laugh at all the reciprocity you were obviously trying to convey in the report (overboard a little for some of us sharper pencils, haha). It wouldn’t surprise me if Frank Kern is somehow behind your copy and some of the launch.
-[Name Withheld]
Here’s my reply:
Hey [Name Withheld],
Frank Kern and I are good buddies and there’s no doubt I’ve learned a ton from him. His Mass Control stuff is nothing short of brilliant.
But in truth, there’s nothing really covert about the content and special reports I’m giving away. In fact, I’m trying to be as transparent as possible.
Yes, obviously I do intend to sell something but I sincerely hope that people get good value from the free stuff I’m putting out there.
The bigger thing I’m trying to achieve with the free stuff has nothing to do with reciprocity, and it has everything to do with belief.
The fact is, I’ll buy anything under the sun about marketing and business-building because I KNOW I can use it to make money. I know that, because I believe in myself.
Most people believe that the stuff we “gurus” are teaching works, but what they don’t believe is that they can do it. By giving away a lot of good content, hopefully people will start implementing some of it and if they achieve a little bit of success they’ll be more inclined to give me more money.
That’s why I can say with all sincerity that I want people to succeed.
Not only is it the honest-to-God truth…it’s also more profitable for me in the long-run.
So, enjoy all the free stuff, and know that there are no super-secret Jedi mind-tricks being played on you other than me just trying to make you a little more successful.
-Ryan
There are some good lessons to be learned here:
For starters, it is possible to be both caring, sincere and capitalistic. The two are NOT mutually exclusive (despite what social liberals and bitter know-it-alls would like us all to believe).
Secondly, with so much hype (especially in this insane market) transparency is everything. That’s why I started this blog! I used to enjoy just being somewhat “underground” and doing my thing, but in recent years it’s become more and more important to PUT YOURSELF OUT THERE.
So, as uncomfortable as it may make you feel, let your customers and subscribers see you. Let them know you’re a real person and above all else let them know that you do honestly care about them. Your wall
Wed, Aug 27, 2008
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