How Much Is A Twitter Follower Worth?

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Right now, a company is suing one of its former employees for… … 17,000 Twitter followers — each valued at $2.50 per month. According to the NYT, that’s a grand total of $340,000 folks! It’s the first time I can remember a lawsuit that places an actual dollar figure on Twitter followers, but I’m positive [...]

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Vaynerchuk Is Right

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If you haven’t watched the video Gary Vaynerchuk’s keynote speech at this year’s Inc 500, you SHOULD (be advised, the guy really likes profanity). In the speech, he lays out some amazing predictions for the the future of marketing. In specific, he explains how social media is flipping the marketing model. What I really like [...]

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You’re Holding Our Newest Location

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You know how sometimes you’re struggling to find a way to explain a marketing concept, then someone else just NAILS it? That’s how I felt when I was reading Seth Godin’s blog over the weekend. It’s one of the most important marketing trends to take place in marketing in the last five years and I’d [...]

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Why IE’s Days At The Top Are Numbered

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For years, programmers have griped about having to cater to Microsoft’s browser near-opoly. Internet Explorer, designers complained, didn’t play by the rules and wasted tons of their time. Most of these web designers will be happy to know that IE’s kung fu grip on the browser market is finally and quickly breaking down. Last week, [...]

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Is Your Fan Page Screwed?

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[Happy Friday everyone! Enjoy this awesome guest post by Facebook guru James Grandstaff] The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right? Facebook Pages are a great tool for interacting with your fans on a regular basis and [...]

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