Driving Traffic

Traditional advertising doesn’t have the viral capabilities of social media primarily because it doesn’t provide a platform where consumers can immediately respond and share. Most marketers out there are turning to social media for sales promotions long before traditional channels.  We all want our products to go viral, right?
One company is recognizing this trend shift [...]

IBM has historically been known as a hardware driven computer Tech Corporation. They’ve had their hand in a few different fires in the past, but a new acquisition by IBM is pushing them head first into web analytics.
IBM just acquired Coremetrics, a web analytics and online marketing optimization company.
May not sound like a big deal, [...]

Twitter is in the process of rolling out promoted tweets, so needless to say their monetization ball is rolling.  And apparently all the new money coming in has their creative juices flowing too.
Twitter has announced they are in a testing period for Promoted Trends. You’ve Probably noticed it on your Twitter page.
Off the bat, I [...]

A lot of us know that Twitter works, because we’ve seen it work. It’s amazing that if you know how and what to Tweet, you can really drive a load of traffic to your sites and build a solid list…For FREE!
The tough part is that there isn’t an honest way to do analytics on your Twitter account [...]

I ran across this tool the other day and I think it’s definitely worth a mention for all you affiliates out there.  As someone who has done my fair share of affiliate promotions, I know the hurdles and frustrations that go along with it. LinkShiftr is offering some really helpful solutions.
As part of their free [...]

I honestly can’t think of a more exciting thing to hear.  A niche market that is small but growing.  This means 2 things: 1- there is an increasing demand for the product or service 2- the market still has an even playing field (i.e. the 800 pound Gorilla isn’t in the room yet).
In the end [...]

Monetizing social media can be one of the toughest riddles for marketers to solve. You get a lot of followers, they comment on your content, and so on. But how can you convert a follower into a customer? [...]

I talk a lot about how Facebook has become a true rival of Google when it comes to advertising, and they really have.  Well, let’s not forget the others that Facebook has left in the dust.  Specifically, it’s Yahoo that just put up the white flag of surrender to Facebook and they decided to work [...]

Shortened URL’s totally drive me nuts.  Some people open each of them like a Christmas gift, not having a clue what’s in them but dying to find out.  For me, it’s more like lifting a box in the back of my garage and hoping there isn’t something living underneath it. Ambiguous shortened links are [...]

The iPad has created a lot of buzz in the publishing world, and many publishers are keeping their fingers crossed in hopes that the iPad will be their so-called ‘Savior’.  Although eBooks currently only make up about 4% of book sales, publishers have seen a 175% increase in eBook market share thanks to iPad and [...]