Driving Traffic

It looks like the good folks at Google are rocking the boat yet again. Now they’re adding your page load time as an element of their quality score. Check it out…

http://adwords.blogspot.com/2008/03/landing-page-load-time-will-soon-be.htm

So, if you have a big, fat page that takes forever to load, you might want to shorten it a bit or optimize it somehow, or you’re likely to see those minimum bids go up to $5 or $10 again.