The Legend of the “Million Dollar Napkin”
Posted on by Ryan Deiss in Marketing Tips
Back in 2006, a good friend bet me that I couldn’t write out my entire business model on a single napkin.
I took his bet, and right then and there – in the bar at the Hilton Anatole in Dallas, TX – I grabbed a cocktail napkin and drew out my business model. What I wrote on that napkin has easily been worth many MILLIONS to me, which is why I now refer to it as my “Million Dollar Napkin”.
I’ve never shared the contents of this napkin with the public, but for a limited time you can see it with your own eyes in the video below:
(Click the image below to open the video in a new window.)
Free Training Event
Alexander
21. Oct, 2008
Crazy awesome info.
This clears up a lot of questions I had.
Ryan is a mastermind.
Adriel Yapana
21. Oct, 2008
I’m brand new to this internet marketing business.
Awesome video. Plan to implement the napkin concept. Thanks for sharing.
http://adrielyapana.com
http://socreview.com/unlimitedreferrals
Richard Haworth
20. Oct, 2008
Ryan,
As a Realtor, your continuity concept is the key to building a truly referral based business which is key to longevity in this business. Thanks for clarifying the concept (and monitizing it to).
Richard
barry freed
20. Oct, 2008
tried to enter continuity site after watching napkin video, but error notice occured. tried several time with no luck. can you email me info. interested. Barry Freed
Carlos Duran
19. Oct, 2008
What a great blueprint for web sales success, specially coming from someone that has actually made it.
It is highly inspirational.
Daren Wride
19. Oct, 2008
Brilliant little video. Thanks for taking the time to share your napkin sized business plan.
Marco Mercado
18. Oct, 2008
Absolutely incredible how RYan Understands the principles of his business and how clear he explains them.
He give you structure how you can design your web business.
Thanks Ryan
Dave
18. Oct, 2008
Ryan,
Great videos. I really love the continuity concept. It was not clear to me if this is a separate website. I would really like to know more on how to set that up.
Thanks,
Dave
Jim Rodante
17. Oct, 2008
Very well-done Ryan. I love the system and its simplicity. That’s the beauty of it for me.
Also a great example of being open minded (especially you older guys who think you know it all, I used to know it all once too:) to learning new things, even from younger business guys.
Ryan, I probably have at least 10 years on you (judging by your baby face), but you taught me some great stuff just in a 20 minute video.
For that, I say thank you & look forward to seeing what follows.
Best,
Jim Rodante
http://www.socreferral.com/rodante
http://www.twitter.com/Referral_Pro
Jana Murray
17. Oct, 2008
Thanks Ryan, I know I have a distinct advantage after watching this video. It’s wonderful to get started the right way… Now I am off to watch the “Continuity Snowball Effect”.
Annie
17. Oct, 2008
Thank you. I just watched the 1st video and know that I’ll need to watch it again and take notes! And then same with the 2nd. Really appreciate the clarity of the message.
Very impressed with the content but will probably struggle a while to work out how to implement it to our own situation.
Spence
17. Oct, 2008
I am extremely impressed with your “Napkin” concept.
I want to find somebody who can take your concepts and apply them to my marketing.
Can you (or do you know someone who can) put together a system for selling information products online.
Specifically, I want to sell a mortgage reduction/acceleration product online and perhaps on ebay, Craigslist and other similar places.
Can you help me or refer me to someone who can?
Spencer Hirshberg
Pittsburgh
724 861 4900
Michael
17. Oct, 2008
This was a very enlightening video. Your down to earth delivery made it imperative to watch the whole thing. I am so looking forward to watching all the videos.
Sincerely,
Michael
JD Reilly
17. Oct, 2008
Ahh, the secret that the gurus will not share. You hear everything about the “money is in the list.” However, they hold back on how to properly manage that list to make it profitable. Ryan, you offer the most outstanding source and insight to make internet marketing success available to anyone. I applaud you and respect your honesty!
Jan
17. Oct, 2008
I am brand new to this internet business. I find your business model quite ingenious. I certainly intend to follow it.
Marisa
17. Oct, 2008
Great, this is the first time I watched such a video from start to end. I will try to follow your model. If it works for me I let you know.
Thank you.
Don
17. Oct, 2008
Million Dollar Napkin is a excellent video…full of ideas and how the business works. I’m just getting started and I know this will help a lot. I look forward to other of your videos.
Don
Marijo
17. Oct, 2008
Amazingly Good Video!…Thank You for Sharing!
I ‘get it’!!!
Now..I just ‘gotta do it’)))
Jason Deiboldt sent me over here to watch your video
…and I’m so glad he did!
I’m off to work on my funneling!
And I’ll see YOU on the other side, Ryan, of the BIG Money Hill…
austin helsel
16. Oct, 2008
Amazing information. And understandable as well.
Thanks for the free training and valuable ongoing tips.
Johnny
16. Oct, 2008
Thanks your Napkin
Just sign up your list
Glen Hopkins
16. Oct, 2008
Hey Ryan, Awesome video. I couldn’t agree more! Continuity is the only way my friend. In fact, my new site is set up almost EXACTLY as you suggest in the video! Check it out http://NetSuccessSystems.com/free
Thanks for the great video and let me know if I can help you in anyway.
All the best,
Glen
Marise
16. Oct, 2008
Thanks Ryan,
It’s easy to understand and I will apply to my business. Thanks to share this experience and secrets with us.
Marise
kenny
16. Oct, 2008
This is a great video, thank you for that!
Rumen
16. Oct, 2008
Hi Ryan
Very good presentation.I don’t like very much
videos but your make me impresive.Before 1-2
hours i look another one video and for 45
minutes i look on this video only 3 websites
and listening smooth expalations for big money.
I think take some ideas from your model and
testing.
Best regards
Rumen
http://mihgtpartner.blogspot.com
Steve Motley
16. Oct, 2008
Ryan,
This is amazing information! I love your style. It’s no wonder why you are so successful at what you do. Be sure to watch the short demo video on my site if you’re interested in reaching more people faster!
Blessings,
Steve
Herman Osborne
15. Oct, 2008
I am interested in being and affiliate for this program
Darren Little
15. Oct, 2008
Hey Ryan,
Great videos. Awesome message! Valuable info.
Thanks!
Darren Little
Richard
15. Oct, 2008
The website looked presentable but they was no audio for me to hear what you had to say !!!!!!!!!!!
Daniel Howard
15. Oct, 2008
Hay Ryan
WOW that was some series content that you laid out there, I like the business modal and when you pin it down to only having to make 4 sales per day to make it big with this continuity process it is brilliant
Loved the videos
Danny
Corey Perlman
15. Oct, 2008
Ryan,
Great video. I spoke at a recent event with Matt Bacak and he’s the one who turned me on to your videos. I’ve already sent them to many of my Internet marketing colleagues. I have a book coming out with John Wiley & Sons entitled eBoot Camp and in there I recommend many of my favorite Internet marketing blogs. I’m adding yours to the list.
Keep up the good work my friend.
Best,
Corey
http://www.EbootCampbook.com
Phil
15. Oct, 2008
Ryan -
Interesting information. I think many people understand this process and just don’t realize how the pieces fit together. I’m just thinking out loud here – is it reasonable to think that you have to have the “Big Ticket” item developed completely and work backwards up the process to create a sustainable model?
J MIchael
15. Oct, 2008
Ryan:
Do all the sales or elements on the left of the napkin also attempt to add customers to the continuity program? Or do you only allow continuity members to the increasingly larger sales?
tom
15. Oct, 2008
nice job, Ryan! clear – best summary I have seen of the overall emerging business model in this area. It brought lots of thoughts and ideas for my new and older businesses. also thanks for the specifics – really bring credibility to what you are explaining. everything is illuminated. thank, tom
Lovely Obanor
15. Oct, 2008
Thanks
ANTHONY
15. Oct, 2008
HI RYAN,
THE WELCOME MUSIC ON THE FIRST VIDEO IS GOOD, BUT THEN THE SOUND DROPS OFF TO ZERO. CAN YOU FIX THAT ?
Penny Chow
15. Oct, 2008
Beautiful & Systematic way to plan and build your Business
I think the napkin idea provides a very good way to plan your business.
I can think immediately of two key benefits
1) Allows you to see the key components of your business.
2) Scalability
Two of the key things if done well can allow you to have freedom to run your business instead of having your business run your life. A Biggie, in your own words!
Great concept
http://smallbizwizard.blogspot.com
keith
15. Oct, 2008
ryan,,
nice video and thanks to eben p. for the send ,,you did a great job showing,telling how a person would funnel traffic to make almost any kind of business work for someone,,,step by step and ‘wow’ you can under-stand it to!!I mean it is all about the funnel no matter what your doing on-line,,that funnel is the key in my book,, i just never seen it layed out and showed in such a clear manner,,thanks a million and great work.
send me all of the info. that is that clear you want my friend!!
keith,
Trick or Treat
15. Oct, 2008
Hey Jonathan readers posters happy campers one n all … super doper videos strange Ive never seen any one outline a business model like this before what a great way to convey a “how to succeed online blueprint” it brought memories of my off line business a few years ago when I would burn the midnight oil trying to map out a business forecast for my accountant for the next day … so after seeing your video turned on the light bulb in my mind and I had a buzz of an idea to write down my own million dollar napkin business marketing funnel because seeing the 1st video made me realize I only was thinking two steps ahead so thanks for this information you are sharing I for one want to hang around with you from now on I’m sure your as genuine as you look and sound thanks for the insight to how to do an online business correctly
All my best to you and your multi successes
Phillip Skinner
Thomas
15. Oct, 2008
Thank you for an informative video.
Thomas Callahan
15. Oct, 2008
I’m new to the whole concept and found this video to be very interesting. Let me know if you have other free helpful video. My budget is 0 right now.
Janan
15. Oct, 2008
Hey Ryan,
Awesome video man! Good info …
I can’t wait to see the finished product.
I’ve wrote you by the way, to be an affiliate. I want to be all over this, this is really meaty stuff!
Janan
http://www.FlipMyPLR.com
bolarinwa obahiagbon
14. Oct, 2008
i believe u ve done a good job of it but have audio problems with the vedeo
Nathan Abraham
14. Oct, 2008
Great series of videos – you clearly conveyed your business model – adding in extremely helpful percentages that one can expect based on your experience. All together this makes your message very motivating – knowing both what to shoot for, and some very clear tactics on How-To Get There.
Frankly – I’ve listened to and read a lot of advice – but you come straight through with the kind of confidence that gets across sincerity, along with enthusiasm.
One other note – over the years I’ve actually studied some of the strategies you mention – and put some to good use – but your combining everything together, clearly and with dollar figure examples “rings the bell” – to Start Putting it All Together.
So – Thanks very much – and I’ll look forward to more.
haynes100
14. Oct, 2008
Awesome video…nice! http://hammocksblog.com
bolarinwa obahiagbon
14. Oct, 2008
picture quality but voice breaking
BMW Sydney
14. Oct, 2008
Hi Ryan,
Great concept and I’m particularly impressed with the quality of your presentation.
Thanks!
Howard Borges
14. Oct, 2008
Hey Ryan,
Well, there´s a perfect example of the power of the Internet… even though we might be thousands and thousands of miles apart, I still got your powerful “Million Dollar Napkin” presentation and it couldn´t have came at a better time in my life… Thanks for the Expertise in Internet Marketing and can´t wait to see and hear more from you…
To Our Success!
From Munich, Germany
Howard
Joe
14. Oct, 2008
Hi Ryan,
Great stuff! I’ve seen similar sales funnels set up like this, but I don’t recall where. You obviously know what you’re talking about with all the success you had with Nicheology (you’re missed over there, by the way) and other memberships.
I’m curious, you showed that there would reach a point of equal new sign ups and attrition at around the 5th month, which makes sense. I was wondering if you’ve ever tested the membership as a “course” or “limited time” membership like 6 or 9 months? It might have an affect on sign ups, but most people would have a hard time dropping out if they already had money invested and were halfway through. Do you see what I mean? I don’t know the average numbers beyond that point, but it was just a thought.
Can’t wait for the next videos.
Vicki Zerbee
14. Oct, 2008
Hey Ryan.. great video and congrats on all your success. I know that it makes all that work worthwhile.. and you certainly have your ‘why’ in the right place.. family is #1.
Paul E. Cook
14. Oct, 2008
I wanted to tell you how much I enjoyed nyour presentation. This is the closest I have come to finding something that is not pure BS, and that does not stand for Belief System, It is very good. If I had the coins necessary I would be one of the first to buy your videos. I think you have a fantastic system and a viable way of putting it across.
Thanks,
Paul