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The Legend of the “Million Dollar Napkin” - Driving Traffic

The Legend of the “Million Dollar Napkin”

By on October 13, 2008

Back in 2006, a good friend bet me that I couldn’t write out my entire business model on a single napkin.

I took his bet, and right then and there – in the bar at the Hilton Anatole in Dallas, TX – I grabbed a cocktail napkin and drew out my business model. What I wrote on that napkin has easily been worth many MILLIONS to me, which is why I now refer to it as my “Million Dollar Napkin”.

I’ve never shared the contents of this napkin with the public, but for a limited time you can see it with your own eyes in the video below:

(Click the image below to open the video in a new window.)

About Ryan Deiss

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  1. marketera

    May 2, 2012 at 7:09 pm

    pretty cool huhh

  2. Joane Cazaree

    July 27, 2011 at 11:03 pm

    I do enjoy the way you have presented this particular matter and it does indeed give us some fodder for thought. On the other hand, because of just what I have personally seen, I basically trust when the actual feedback stack on that individuals remain on point and don’t start upon a tirade associated with some other news of the day. Yet, thank you for this fantastic point and while I do not agree with this in totality, I regard your point of view.

  3. Make Honest Money Fast

    July 7, 2011 at 11:19 am


    It is a good thing you never spilled anything on that napkin, huh?

    Thanks for sharing the great info.


  4. Jack Delfelder

    February 2, 2011 at 1:57 am

    I am not sure where you are getting your info, but good topic. I needs to spend some time finding out more or figuring out more. Thanks for magnificent info I was looking for this info for my mission.

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