Back in 2006, a good friend bet me that I couldn’t write out my entire business model on a single napkin.
I took his bet, and right then and there - in the bar at the Hilton Anatole in Dallas, TX - I grabbed a cocktail napkin and drew out my business model. What I wrote on that napkin has easily been worth many MILLIONS to me, which is why I now refer to it as my “Million Dollar Napkin”.
I’ve never shared the contents of this napkin with the public, but for a limited time you can see it with your own eyes in the video below:
(Click the image below to open the video in a new window.)
August 25th, 2008 at 12:58 pm
Hey Ryan,
I was actually at your bootcamp in Dallas when you came up with your business model on the napkin.
Very cool and a great concept…
When is your next event going to be?
~Brett
http://www.FreeTrafficBigProfits.com
August 25th, 2008 at 1:18 pm
Hey Ryan,
Great Video! Love the information. I just launched my site and I think I have an SLO but it’s free. Does that qualify as SLO b/c yours had a cost?
Here’s mine. It’s a free report “$45,000 Debt to Cash”.
http://www.DebtRelief911.com/debtreport
I still have to work on the continuity part of the business model but it’s coming. Not quick enough though
thanks again for the business model. I will be including some aspects to mine.
Lu
August 25th, 2008 at 1:29 pm
Ryan,
As one of those super subscribers I have always learned and made money
when I listened to you I have to admit I’m shocked you have opened up
your business model for the whole world to see
I look forward to learning more from you on with those future videos
Kenny Michaels
August 25th, 2008 at 1:44 pm
Great video, thanks for explaining the fundamental building blocks of what you do and how they connect, in such a concise way.
August 25th, 2008 at 1:46 pm
Killer video… I bought your Ultimate List Building course and remember this. Can we skip the video’s and get the product?
Awesome stuff…
August 25th, 2008 at 1:49 pm
Wow! Ryan
I am so glad I opened your email today.
This video is very clear,
easy to understand,
and outlined in a way I have not seen before.
All in all I would say this video rocks the chart and sits with
the Mass Control Video earlier this month for all time best…
~Clay
http://clayslist.com
August 25th, 2008 at 1:53 pm
Great video. Helped me better understand the importance of continuity programs!
Thanks,
Lori
August 25th, 2008 at 2:08 pm
Hi Ryan, nice videos you’ve got here. I just wanna share some of my thoughts regarding your ideas on continuity program.
In the video, you said a business ‘WON’T’ thrive without a continuity program and I don’t 100% agree with that.
Think about this, Hollywood have to create new movies from scratch time to time and this is also the same to internet marketers.
While having a continuity program that generates ongoing residual income is without doubt the greatest business model in the world, attrition rate will be there if customer’s high expectations can’t be met.
There was once I promoted an ebook in a niche market as an affiliate via PPC and made easy money of around $1,500 net profit per month for that product.
That affiliate niche was one of my most profitable niche back then but when that imbecile owner got greedy and stupid converting his ebook business model to a video training membershipsite (continuity program), it practically killed all affiliate sales overnight and I’m not kidding here.
Before membership site = $1,500 of net profit with about 50 sales.
After membership site = ($300) of net loss from PPC with ZERO sales.
Probably sounds unbelievable but it’s true and I swear to god of what I’ve just said. Continuity program don’t always work 100% however I know there are exceptions in many cases. I don’t know why it happened but most probably it’s due to a higher price point and financial commitment.
While I’m not really saying that continuity program don’t work, it just have to be done professionally to meet customer’s high expectations so that it can thrive and it only works well on certain type of businesses.
Some of the most successful ‘continuity program’ I know are from webhosting, autoresponder companies (Aweber - they must be making a killing without a slightest bit of doubt) and of course Google Adwords.
For offline companies, I don’t really need to mention them here because you can think of many of them.
Just my 2 cents here.
Cheers.
Leonard
August 25th, 2008 at 2:14 pm
Great stuff. Thanks very much. Wonderful to be reminded of the value of continuity programs as I start up a new business.
I was part of one of your 30 days to 10k lucky 25 in 2007 - I did get in a knot with British Merchant accounts and chose the wrong market, but REALLY grateful to you for a wonderful experience in building what could have been a viable business. I can approach the internet with leagues more confidence now…
Best wishes,
Imogen
August 25th, 2008 at 2:19 pm
Hi Ryan,
GREAT INFORMATION!!!!
Just go ahead and sign me up!! I was at your membershipsite seminar in Austin last year, and I have gone through some of your trainings, and I absolutely love your information!!!
You give solid content and NO B.S. !!! Thanks for keeping that your style!!!!
Keep up the Great work!!
Wade Thomas
http://www.DomainCoach.com
August 25th, 2008 at 2:41 pm
Ryan,
Fantastic video. That really is a great business model too. A question I have: does this model work the best for info. products or can it be adapted to physical products too? I make and market a nutritional supplement, so the continuity part is no problem. Coming up with the big ticket item is kind of a stumbling block for me. I think the low-ticket SLO is ideal vs. having it $0 (giving away something) because you want buyers here, not freebie seekers.
So, it’s time to sharpen the pencil and come up with my own version of this.
Thanks so much and I look forward to the other videos.
August 25th, 2008 at 3:45 pm
Great Info Ryan!
I also have my business model but not written in a napkin but in a small paper used to carry my pizza! All the details are written amongst dirty spots of fat.
I stored this piece into my desk to remember my beginnings.
August 25th, 2008 at 4:12 pm
hey Ryan,
Great content as always Man. I really enjoyed the video and took a great deal out of it. I look forward to your pre-launch series and also the product.
Shannon
August 25th, 2008 at 4:19 pm
Thanks Ryan, Great seeing it all drawn out.
I’m a picture guy and aural learner.
Good comments from the crowd too.
August 25th, 2008 at 4:20 pm
Ryan,
I always love watching your videos. You’re infectious man. Keep up the great work.
August 25th, 2008 at 4:32 pm
Awesome Video! Thanks for the plug.
August 25th, 2008 at 4:35 pm
could you throw us a name or 2 of those companies you’re talking about that will do call center without ‘out-of-pocket’ expenses.
http://www.NoExperienceNeeded.info
Thanks.
August 25th, 2008 at 6:20 pm
This information is better than a lot of your expensive courses out there!
I saw many different business models before, but I’ve never saw anything like this. I like the idea of placing the call center near the end of the business model. That was fantastic!
Great job.
Melvin Perry
http://www.list-building-videos.com
August 25th, 2008 at 6:46 pm
Thanks for the terrific video Ryan!
With a solid conversion process, that business model could be used to become a major player in any niche.
If possible, could you please reveal how you were able to find guys like Jason and Nathan to help in your niche businesses and discuss how you structure deals with them?
I think using the knowledge and passion of people like them is great for expanding into new niches, so anyone info you could provide would be awesome.
Thanks again Ryan for the video.
Keep up the good work,
- Josh.
REPLY FROM RYAN: Just wait for the 3rd video in the series, Josh…
August 25th, 2008 at 6:47 pm
Ryan,
I gotta say that this is the best darn free video about creating a successful infomarketing business that I’ve seen. And I teach workshops on this stuff!
David Frey
August 25th, 2008 at 9:58 pm
Hey Ryan,
Great stuff… Totally makes sense. thank you for opening my eyes a little wider.
Kevin
http://www.youthfootballcoachingsecrets.com
August 26th, 2008 at 12:23 am
Ryan,
Awesome video. Thank you…
Adriaan
http://fiveminute.info
August 26th, 2008 at 9:27 am
Ryan
Incredible synopsis of your funnel, and the timing couldn’t have been more serendipitous as we are right in the middle of designing a funnel for our growing business.
Thanks so much for sharing this info … can’t wait to see more.
Hope all is well in ATX!
Chris Daigle
August 26th, 2008 at 11:28 am
Excellent video, Ryan!
I’m currently doing *some* of what you talked about (upselling), and can vouch for the success of this model. Now I just need to ramp things up with a better continuity product.
I hope you’ll share more about how to market the continuity program, without being sneaky.
Thanks and keep’em coming!
Joe
REPLY FROM RYAN: Yep, I’ll be covering a number of different continuity strategies and my #1 rule for all of them is DISCLOSE, DISCLOSE, DISCLOSE. Sneakiness only gets you in trouble and ruins your relationship with your customers.
August 26th, 2008 at 2:52 pm
Hi Ryan,
Thanks for sharing your business model with us. Before watching the video, I already knew the importance of a marketing funnel and continuity program. However your video opened my eyes to things I haven’t thought of before. So many thanks for that.
Keep them coming!
Welly Mulia
August 26th, 2008 at 8:32 pm
Ryan,
Great video, thanks! Most of us try to make this thing way to hard.
Just curious, what tool or device are you using to draw so well in Camtasia? Is it a pen that plugs into your computer? I can’t write or draw anything using the mouse. : )
Either you mastered drawing with the mouse or you got an A+ with stickers, and smile faces in pen class in 3rd grade.
Thanks, Charles
REPLY FROM RYAN: Definitely no A+ in pen class…I use a Wacom board.
http://www.amazon.com/Wacom-Intuos3-9X12-USB-Tablet/dp/B0003009AI/ref=pd_bbs_sr_3?ie=UTF8&s=electronics&qid=1219799892&sr=8-3
August 27th, 2008 at 1:52 am
Hi Ryan,
You gave an example of a launch blog in your last TAC issue. Great stuff by the way!!
The link to the “Triad” blog -DOESNT work! Do you have any other exemple of a similar launch blog?
/John
REPLY FROM RYAN: Thank, glad you like it! As for the “Triad” blog, there was a corruption in the database that took a day or so for our tech guys to work through. It’s up and running now, though.
August 27th, 2008 at 2:29 am
…very cool, thanks Bro. I’m buying one tonight.
August 27th, 2008 at 11:56 am
Hey Ryan,
Thanks for the Video you really show ‘The Big Picture’
Great idea I like your napkin approach!
All the Best,
To your Happy Inspiration,
HP
http://hpshappy.blogspot.com
August 27th, 2008 at 1:28 pm
Hey Ryan,
Signed up to subscribe, should I have gotten an e-mail? I didn’t get a double opt-in email, or a follow up, and I checked my spam folder, am I missing any of your good content? I hope not!
August 27th, 2008 at 2:53 pm
Hi Ryan - were we supposed to get an email with a link to another video?? I signed up twice now and still haven’t gotten anything.
Also, do you do any 1-on-1 consulting?
Thanks,
Joe
August 27th, 2008 at 11:51 pm
Hi,
Your video keeps breaking up.
Thanks, Lynne
August 28th, 2008 at 12:08 am
Same here - signed up twice, no email response, plus the “click here to access the next video” after signing up is not a link, just an img tag.
REPLY FROM RYAN: We appear to be having some deliverability issues, because you’re definitely on the list. Double-check your spam filters, and I’ll have our tech guys look into why the email isn’t getting through like it should.
August 28th, 2008 at 12:16 am
Thanks, Ryan, for avoiding hype when you promote and teach. I took your 30 Days to 10K program and developed a continuity program.
Question: Are quality “free” reports bad for my business? I offer many free credit repair reports & videos. Are your SLOs considered so inexpensive a person couldn’t go wrong buying them?
How do you promote SLOs?
Mike
August 28th, 2008 at 12:41 am
Ryan;
Thanks for the high value content!
Not only was the flow diagram for the Marketing Funnel informative but the sample price points for the front-end and back-end products were important to know.
How did you locate a reliable and trustworthy outbound calling service (google search, yellow-pages, word-of-mouth) and are there any special instructions you have to give to the service to make certain you get what you want out of them?
August 28th, 2008 at 1:09 am
the link to the 2nd video is not working
REPLY FROM RYAN: It worked for me…please try it again.
August 28th, 2008 at 4:40 am
There definitely seem to be some deliverability issues with the emails.
I signed up twice, but did not get any email for a whole day. So the next day I signed up again, using a different email address that uses GMail to handle its incoming email. The email ended up in GMail’s Spam folder. Luckily, I was expecting something like that to happen, so I kept checking.
To be sure, I signed up using a third email address that doesn’t use GMail, and this time the email came through just fine.
So three different email addresses, and three different results. Not sure what’s up, or what’s happening.
If the content wasn’t SO great, I wouldn’t have gone this far to make sure I get the rest of it of course, so that says a lot about how impressed I am with the video. Awesome and amazing don’t begin to describe it.
Oh, and by the way, I still haven’t got any notification about the second video in the series (at any of the three email addresses I signed up with). I happened to come back to this post, to check if there are any updates, and see there is a link to a new post about the next video in the series. What happened to the email?
Thanks,
Rohit Sinha
August 28th, 2008 at 9:27 am
The video didn’t work for me either. Shows as far as the clean desk and then goes into the wait for excellent video notice, then I wait…and….wait….and….wait
August 28th, 2008 at 10:15 am
Ryan,
Great video! It was nice for the review - after your conference, and also encouraging that we are doing a lot right, but certainly can improve on some things. We want to come back to Texas - love it there! Anything you are hosting coming up this summer?
Christine
August 29th, 2008 at 6:12 am
My immediate comment on s–e–e–i–n–g your
v–e–r–y d–r–a–w–n o–u–t v–i–d–e–o
is that I lost patience in viewing it, moved on and,
thus didn’t see it to the end!!
Is THAT success for you?
Why have you not edited it?
I look forward to your response!!!
All the best!
Hugh
REPLY FROM RYAN: Hey Hugh. Honestly, I don’t know how to edit video and I don’t have a video editor on staff. In the end I know a lot of people will get a lot out of these videos, so yes, that’s success for me. Sorry you didn’t feel it was worth your time. (The loss, however, is yours…not mine.)
August 29th, 2008 at 9:37 am
Hi!
Video breaks up like some other complained; what type of software did
u use to create the video?
Anastasia
August 29th, 2008 at 9:46 am
2nd video - great stuff! this first video seems to freeze up on me..:-(
any alternative versions?
many thanks
August 29th, 2008 at 7:06 pm
Amazing how you applied the “one big idea” concept that you teach in “your first $1000″ program. I’ve been a customer since 2007 and one thing I noticed is that you don’t spam my inbox with affiliate offers like everyone else did, now I see why. Awesome video, keep it up!
September 1st, 2008 at 10:54 am
Great series of videos, but the 3rd video cuts off with about 4 mins left in the video. Plus, I can not get a subscription to the 4th video “Cut in line” to work.
Thanks
Daniel
REPLY FROM RYAN: Sorry, Daniel, it’s working now. Apparently it didn’t upload all the way the first time.
September 2nd, 2008 at 9:44 am
I can’t get these videos to play through to the end - I’ve tried playing all three and at about 1/3 of the way through they stop and go back to the beginning. I’ve tried in Internet Explorer and Firefox and both do the same.
Is anyone else having problems? Any idea how I can fix it and watch the videos
September 2nd, 2008 at 12:13 pm
Hi Ryan,
I am having the same issue as Richard. I can’t get the second video play through to the end. Some days ago I was able, but now not.
Regards
September 2nd, 2008 at 6:13 pm
Ryan,
Thank you for the great information, I’ve been interested in your training since The Big Seminar. My programmers and the rest of my staff are positioned to move all of our online products to the membership site model. We are installing Amember this week and are waiting for your product launch. Since I do have a substantial online business already, and intend on using your system, can someone from your office contact me and give me an idea of when you will be making this training available? My email address davidrmichalek@gmail.com. Thank you.
September 2nd, 2008 at 7:20 pm
I think I saw this “napkin thing” somewhere else. I’m amazed at how you could come up with such a business plan so thoroughly thought out before you even knew what you were doing, and that plan has carried you through every internet business you have built since then.
When I first started I would never have thought of anything you put on that napkin. All I wanted was a product to sell and there was absolutely no foresight on my part as to what I would do once that product stopped selling (or in some cases didn’t sell at all).
I think I need help getting a continuity program off the ground…seems to be what I’m lacking.
Thanks,
Jane
http://www.yournichetemplates.com
September 3rd, 2008 at 2:06 am
Is this new program any different than the 30 Days to $10k and, if so, how?
Thanks,
Ron
REPLY FROM RYAN: Yes, it is VERY different. Lots and lots of new stuff. For more details, see my reply to another comment here:
http://drivingtraffic.com/publisher-model/#comments
September 3rd, 2008 at 3:16 pm
Great Video! Very inspirational and theres actually substance in the video which is always great!
September 8th, 2008 at 10:31 pm
Great,clear explanation of your business model. I agree that continuity is essential…takes time and effort,constant watchfull ness, to implement.
September 12th, 2008 at 3:38 pm
Hey Ryan,
Great videos buddy…
I enjoyed watching you go through your funnel and listening to your insight.
Tons of great value here; keep up the great work…
-Robert
September 20th, 2008 at 12:14 pm
Is it safe to assume that once your purchasers move into the continuity program or buy the small ticket item then they are removed off the orginial email list and onto another one?
Karen
REPLY FROM RYAN: Yep, that’s exactly what you would want to do. No reason to continue marketing to someone after they’ve already bought.
September 24th, 2008 at 4:53 am
Hey Ryan,
I’ve been trying to watch your videos, but they don’t load all the way and end up hanging? I’m guessing it has to do with ezs3.com, but I could be wrong. The rest of the website loads except the video.
I’d like to watch the videos, but I can’t if it doesn’t load.
Do you happen to have them posted some where else?
September 26th, 2008 at 9:55 am
Hey Ryan -
I absolutely love your videos mate. Solid information, well delivered. Contrary to the chap who got bored and moved on, I was riveted to the spot, hanging on every word you had to say. It’s made me rethink how I’m going to sell in my niches.
Could you also clarify one thing for me please. After the self liquidating offer, do you go immediately into the small ticket upsell and then into the big ticket offer? In which case, where does the continuity offer kick in? Is it part of the small ticket upsell or it’s own membership site offer?
Cheers!
-Mike
—-
Mike Mindel
CTO, Founder
Wordtracker.com
October 13th, 2008 at 2:00 pm
Brilliant! A few years ago I paid over $2000 for a marketing funnel blueprint which is on its way out now and you’re virtually giving this away! Thank you Ryan!
Barbara Zagata
Stress Free Personal Finance, Founder
StressFreePersonalFinance.com
October 13th, 2008 at 2:25 pm
Hey Ryan, here you are activating one of the principles or laws that God has in place of Give and you shall recieve, and how many people actually are so negative about it, but i can see how they are actualy hurting themselves, some people just can’t received what good comes their way.
Thanks for your very smart insights on your video.
Fabio
CEO
The Sekoff Corporations
October 13th, 2008 at 3:32 pm
Ryan, a great concept and I agree we all need to think of Continuity….I know I need to work more on this.
Looking forward to learning more from you.
October 13th, 2008 at 5:23 pm
Ryan, that’s something good to have. I agree, if you can’t write your business model down, then how do you know where your going, I have a printout of the steps needed to funnel my business such as, website, product, content, traffic, list, oto’s etc that all tie in together, great video.
Terrance Charles
http://www.terrancecharles.com
October 13th, 2008 at 5:51 pm
Hey Ryan,
Excellent - HIGH QUALITY & SUPERB Video. Hugh is frankly - not getting it at all - and probably never will.
This video encapsulated a lot of things we have been doing since 1997 online and also clued me in to a couple of things I really need to shore up.
You are definitely overdelivering.
Kudos,
Marc Goldman
October 13th, 2008 at 6:06 pm
Ryan - that is so cool! I have a drawing like that as well in my office. It only makes sense to concentrate on the steps that work instead of creating so much stuff that looks cool but doesn’t bring us closer to our goal.
Can’t wait for your next video!
Kind regards,
Dave Jackson
http://www.NetDominate.com
October 13th, 2008 at 6:06 pm
Hi Ryan,
Awesome video! Continuity ‘IS’ the future. Your video was on point regarding building a business to sustain uncertainty of today’s turning economy. It’s all about growth and reinvesting back into the funnel. When you actually break down the numbers in Video# 2, I believe it will open a lot of eyes to the possibility residual monthly income from your MILLION DOLLAR NAPKIN model.
Looking forward to future vids. Cheers!
October 13th, 2008 at 6:06 pm
Thanks to Frank Kern for sending me that email about your million dollar napkin. Now I get it!!! I had been going the steps in the wrong order. Very clear now where to focus with my business. Today is Thanksgiving in Canada, and I’m giving thanks for your excellent video and your clear business sense. Thank you thank you thank you. I see why Frank rates you so highly!
Kathie
October 13th, 2008 at 6:12 pm
Hi Ryan, I found you through Frank Kern. How do I become an affiliate of yours? Do you have a scheme??
October 13th, 2008 at 6:16 pm
Hey Ryan - I am sorry that I missed you at Dan Kennedy’s event… I am looking forward to rubbing elbows with you soon and learning from your materials first hand!
Tyron - The Custom Dream Home Guy
http://www.MyDreamHomeforLess.com
October 13th, 2008 at 6:34 pm
Hi Ryan,
I only saw your napkin today although I read about it often during the last weeks (time …).
While following your pen and your concept - and I was fascinated by the clear and direct way you explained the individual phases -I had the continuity program in mind as the special opportunities and just like Mike Mindel I wonder when you introduce these opportunities to your visitors.
Wouldn’t to say these should only be offered to customers ‘leave money on the table’?
Mara
http://web-news.blog.de
October 13th, 2008 at 6:36 pm
Hi Ryan,
Thanks for the great videos - We launched two new continuity program last month and your video gave us some ideas to increase our conversions - thanks a million for the inspiration!
Andrew Cocks and Terry Zambri
Co-Founders, SystematicSuccess.com
Co-Authors, Your Million Dollar Lifestyle
Certified LifeSuccess Consultants
Andrew and Terry Inc.
Toll Free: 1-800-848-8107
October 13th, 2008 at 6:40 pm
Hi Ryan
Love the video! I had heard of the business model on a napkin before but never seen it done till now. It really clarifies how simple a business model should be and how to simplfy my own.
I have to say Thanks to Frank Kern for sending me the link to your video.
Now to watch the rest of the series
Thanks Lloyd Hetrick
October 13th, 2008 at 6:51 pm
Good Stuff
October 13th, 2008 at 6:53 pm
You basically took the words out of my mounth.
This is what I am telling my friends about and DON’T APPLY to myself.
That’s why I still await my success, I guess.
I love it.
Jack
October 13th, 2008 at 7:07 pm
Ryan -
The first takeaway is being able to explain your business model on a napkin. Great lesson. For me, a business consultant and coach, your illustration serves as a great example for many businesses out there. Continuity can work for so many more companies.
At the end of the video you asked “if you like this video….” I didn’t like it. I loved it.
Great job and thank you.
Steve Pohlit
http://www.stevepohlit.com
October 13th, 2008 at 7:32 pm
This was an excellent video and really made me think about what I’m trying to do online. Up until now I think it’s really just been trying to “make money online”. Recently I have received some resources that will help me actually create a business, that will last for the long haul.
Thank you and thanks Frank Kern for the tweet.
Jackie
October 13th, 2008 at 7:34 pm
Well, just like everything else. Its a wonderful idea that needs real no nonsense application for its continuity. The very important factor
to keep it going on. However, what is required is a tight plan for the
execution never to fall off.
October 13th, 2008 at 9:41 pm
Great video. However, WHY would you “cast your pearls before swine” and devulge all of the insight and knowledge that’s gotten you to where you are now? Doesn’t make sense. You said it yourself, if there are more options (competition) then it makes it that much harder to make money.
Just curious.
Rick
October 13th, 2008 at 9:42 pm
Love the concept, Ryan. I’m also one of those eager to know if you have a seminar coming up. I’m right out here in Grand Prairie; so, I’d be happy to walk down the street to meet you, lol. Take care.
October 14th, 2008 at 12:55 am
Thank YOU Ryan for all of your hard work and generosity! The videos were eye-opening and made me realize how much I don’t know and who will teach me what I need to know next - YOU….
There were so many AH - HA moments watching and listening to you explain in such detail what the business model should look like. Unable to tear myself away from your 3 videos and wrote so many notes my fingers hurt. So many ideas popped into my head as you were speaking that surely I will be tossing and turning all night, digesting what you so freely gave to us.
Thanks to Keith Wellman for sending me the email to go watch your “4 measly little sales……”
For sharing all of this priceless material, I for one, can not wait to learn the exact details of how to put the technical pieces together.
Thank YOU Ryan again,
Sincerely,
Debbie Coates, Albuquerque, New Mexico
October 14th, 2008 at 3:18 am
This video shows the power of process mapping, the method brings clarity. I am going to watch this video several times, so please don’t remove it. Build into this video you simultaneous do what you teach, filling into the funnel. (I got the email from K Wellman, and so you got me into the funnel).
Best regards
Kjell Ramstad
Norway
October 14th, 2008 at 6:22 am
I enjoyed your video Ryan! Thanks for sharing your napkin with us all. Great concept to distill a business plan down to the core.
October 14th, 2008 at 9:43 am
Thanks for sharing this information about how you model your own business. I learned a whole lot and I am able to apply your principles to my own business!
Thanks again,
Erik Loebl
http://potenthealthsupplements.com
October 14th, 2008 at 10:24 am
Ryan,
Thanks so much, that’s the simplest way I’ve ever seen an InfoPreneur’s Business explained,… and with a Flow Chart too! ;0)
One thing that isn’t clear for me,… do you direct the SLO directly to the ‘continuity first’ or to the ’small ticket upsell’?
Great video, look forward to watching the next in the series.
Keep Well!
Pete O’Sullivan
http://www.AskPete.com
REPLY FROM RYAN: Your customers get rolled into continuity either as a forced or optional bonus to the main offer, then they get offered the first upsell. The continuity “upsell” isn’t a 2nd step.
By the way, I prefer optional continuity over pure forced continuity. If you’re gonna do forced continuity you need to do it ethically.
October 14th, 2008 at 1:01 pm
Great video, great concept, great illustration!
Really awesome to see someone explaining something without all the hype and sales stuff.
This is as clear and concise as any I’ve seen on an internet business model. It’s great that it adds value not only to the business owner but the customers as well - what a concept!
Great job!
Kelly
October 14th, 2008 at 2:45 pm
ABSOLUTELY agree with you on this Ryan!
All the millionaires in our ‘Conversations with Millionaires’ book say the very same kind of thing (among a ton of other killer ideas of course).
Simple is almost ALWAYS the best way to go!
Huge kudos to you for sharing this because it simplifies things and makes it easier for people to get on the road to the big time themselves! Way to go superstar!
You’re one of the good guys out there Ryan. So keep up the GREAT work man!
Jason Oman
Creator & #1 Best-Selling co-Author of ‘Conversations with Millionaires’
(http://cwmbook.com & http://jasonoman.com)
October 14th, 2008 at 2:50 pm
This continuity aspect has been a real revelation to me. You explain it very well. Thanks Claude.
October 14th, 2008 at 2:54 pm
the best foxufire
October 14th, 2008 at 3:19 pm
Hi Ryan…first of all, I’m super impressed with the video and at how much you shared. Thank you. Your video has taken free line content to the next level.
I’m still fairly new to the internet side of things, but I’m intrigued at what could happen applying some concepts of continuity to a brick and mortar business personal training business.
We are also looking to release a series of training DVDs and manuals to hyper niched market.
Like you, I am located in Austin, TX. I was wondering if you were a part of any local mastermind groups and/or what local resources you would recommend for learning and networking with other internet marketers.
I’d be thrilled to buy you lunch to meet another successful young guy and chat. It never hurts to ask.
Cheers to my fellow Texan,
Trent
October 14th, 2008 at 3:31 pm
Very good job! I’m going to write my “Million Dollar Napkin” today. I can see how it helps to keep you focused.
Thanks
Otha Alexander
October 14th, 2008 at 3:31 pm
Nicely done! Perfect illustration of how to plan your work and work your plan.
Thanks for sharing!
Cheers,
Sonny
______________________
Sonny Johns
PROACE Technology Services Inc.
5806 Mesa Drive, Suite 350 | Austin, TX | 78731
sjohns@proace.com
office: +1 (512) 340.0340 x118
cell: +1 (512) 921.7211
fax: +1 (512) 233.5828
PROACE Technology Services, Inc.
http://www.proace.com
Business, Technology, Marketing Strategy. Without boundaries.
http://www.web2point0.tv/
October 14th, 2008 at 4:36 pm
The continuity model is nothing new…in fact, Multi-Level Marketing (aka Network Marketing) has *always* been based on monthly re-orders. That’s why the business model works so well on consumable products!
And the funnel concept IS the way it’s done (other than those 1 product companies that don’t GET the Power behind the model).
Why do you think there are SO many 6 figure Monthly Income Earners?
When you “treat it like a business”, the Income Potential is unlimited!
Plus when you add “Leverage” with other people’s efforts, it can get truly crazy to reach 7 Figures!
So where’s the leverage in your model Ryan?
October 14th, 2008 at 4:51 pm
Hello Ryan, I am an affiliate for a continuity programe, your napkin gave me ideas of how to get more people there! thank you. sean
October 14th, 2008 at 4:52 pm
Thanks. The concept of continuity definitely hit home. A little bit of a reality check, but thanks…
October 14th, 2008 at 4:54 pm
Hi Ryan,
Great information!
With so much junk online it’s nice to see someone give a simple, straightforward business plan that should be in place for any online business.
Thank you!
Robert Garcia
http://www.WealthByChocolate.com
October 14th, 2008 at 6:00 pm
Terrific video and sales process–I love the focus on the monthly cashflow concept with the continuity program.
Adam
http://wwww.onlinecashflowguru.com/blog
October 14th, 2008 at 6:00 pm
Hi Ryan,
Very interesting… I never thought about making my business model in a napkin…
Should be pretty simple and call to action.
Brilliant
Thank you.
Jorge
October 14th, 2008 at 6:28 pm
Im newer to this type of information, but amazing! It all makes sense now- thank you! Cannot wait for more information!
October 14th, 2008 at 6:46 pm
Being a complete extreme novice newbie to IM, I have found your training invaluable. Thank you sincerely for sharing. Your presentation was clear and precise on your napkin business model. Thanks again.
October 14th, 2008 at 6:55 pm
Ryan,
I have been one of your Content Goldmine for a LONG time. You have again gone beyond just hype and provided real working information for anyone serious enough to act on what they have seen.
Keep up the great work!
David
October 14th, 2008 at 6:58 pm
A systematic yet simple approach. What a concept! Beautifully done. Congratulations on both your success and bringing it forward.
The challenge is always that the “newbie” will feel confused and upset by the overabundance of technology, know how, and application. But we all started somewhere. At least with your blueprint, the newbie knows where they need to go.
Tom Justin
Partner
http://www.FirstStepInternetMarketing.com
October 14th, 2008 at 7:13 pm
You cannot hear this video. The sound is too low
October 14th, 2008 at 7:42 pm
Great stuff Ryan.
Can’t wait to see you at Info Summit in November.
BTW, do you ever do free LSO, or do you always make them a low dollar amount?
Thanks,
Justin
October 14th, 2008 at 7:44 pm
Ryan,
One more thing: are you sharing any resources for a 3rd party call center?
THanks!
October 14th, 2008 at 8:01 pm
I wanted to tell you how much I enjoyed nyour presentation. This is the closest I have come to finding something that is not pure BS, and that does not stand for Belief System, It is very good. If I had the coins necessary I would be one of the first to buy your videos. I think you have a fantastic system and a viable way of putting it across.
Thanks,
Paul
October 14th, 2008 at 9:01 pm
Hey Ryan.. great video and congrats on all your success. I know that it makes all that work worthwhile.. and you certainly have your ‘why’ in the right place.. family is #1.
October 14th, 2008 at 10:01 pm
Hi Ryan,
Great stuff! I’ve seen similar sales funnels set up like this, but I don’t recall where. You obviously know what you’re talking about with all the success you had with Nicheology (you’re missed over there, by the way) and other memberships.
I’m curious, you showed that there would reach a point of equal new sign ups and attrition at around the 5th month, which makes sense. I was wondering if you’ve ever tested the membership as a “course” or “limited time” membership like 6 or 9 months? It might have an affect on sign ups, but most people would have a hard time dropping out if they already had money invested and were halfway through. Do you see what I mean? I don’t know the average numbers beyond that point, but it was just a thought.
Can’t wait for the next videos.
October 14th, 2008 at 10:07 pm
Hey Ryan,
Well, there´s a perfect example of the power of the Internet… even though we might be thousands and thousands of miles apart, I still got your powerful “Million Dollar Napkin” presentation and it couldn´t have came at a better time in my life… Thanks for the Expertise in Internet Marketing and can´t wait to see and hear more from you…
To Our Success!
From Munich, Germany
Howard
October 14th, 2008 at 10:14 pm
Hi Ryan,
Great concept and I’m particularly impressed with the quality of your presentation.
Thanks!
October 14th, 2008 at 11:29 pm
picture quality but voice breaking
October 14th, 2008 at 11:34 pm
Awesome video…nice! http://hammocksblog.com
October 14th, 2008 at 11:37 pm
Great series of videos - you clearly conveyed your business model - adding in extremely helpful percentages that one can expect based on your experience. All together this makes your message very motivating - knowing both what to shoot for, and some very clear tactics on How-To Get There.
Frankly - I’ve listened to and read a lot of advice - but you come straight through with the kind of confidence that gets across sincerity, along with enthusiasm.
One other note - over the years I’ve actually studied some of the strategies you mention - and put some to good use - but your combining everything together, clearly and with dollar figure examples “rings the bell” - to Start Putting it All Together.
So - Thanks very much - and I’ll look forward to more.
October 14th, 2008 at 11:39 pm
i believe u ve done a good job of it but have audio problems with the vedeo
October 15th, 2008 at 12:24 am
Hey Ryan,
Awesome video man! Good info …
I can’t wait to see the finished product.
I’ve wrote you by the way, to be an affiliate. I want to be all over this, this is really meaty stuff!
Janan
http://www.FlipMyPLR.com
October 15th, 2008 at 2:15 am
I’m new to the whole concept and found this video to be very interesting. Let me know if you have other free helpful video. My budget is 0 right now.
October 15th, 2008 at 2:16 am
Thank you for an informative video.
October 15th, 2008 at 2:28 am
Hey Jonathan readers posters happy campers one n all … super doper videos strange Ive never seen any one outline a business model like this before what a great way to convey a “how to succeed online blueprint” it brought memories of my off line business a few years ago when I would burn the midnight oil trying to map out a business forecast for my accountant for the next day … so after seeing your video turned on the light bulb in my mind and I had a buzz of an idea to write down my own million dollar napkin business marketing funnel because seeing the 1st video made me realize I only was thinking two steps ahead so thanks for this information you are sharing I for one want to hang around with you from now on I’m sure your as genuine as you look and sound thanks for the insight to how to do an online business correctly
All my best to you and your multi successes
Phillip Skinner
October 15th, 2008 at 2:29 am
ryan,,
nice video and thanks to eben p. for the send ,,you did a great job showing,telling how a person would funnel traffic to make almost any kind of business work for someone,,,step by step and ‘wow’ you can under-stand it to!!I mean it is all about the funnel no matter what your doing on-line,,that funnel is the key in my book,, i just never seen it layed out and showed in such a clear manner,,thanks a million and great work.
send me all of the info. that is that clear you want my friend!!
keith,
October 15th, 2008 at 2:43 am
Beautiful & Systematic way to plan and build your Business
I think the napkin idea provides a very good way to plan your business.
I can think immediately of two key benefits
1) Allows you to see the key components of your business.
2) Scalability
Two of the key things if done well can allow you to have freedom to run your business instead of having your business run your life. A Biggie, in your own words!
Great concept
http://smallbizwizard.blogspot.com
October 15th, 2008 at 3:26 am
HI RYAN,
THE WELCOME MUSIC ON THE FIRST VIDEO IS GOOD, BUT THEN THE SOUND DROPS OFF TO ZERO. CAN YOU FIX THAT ?
October 15th, 2008 at 6:06 am
Thanks
October 15th, 2008 at 10:26 am
nice job, Ryan! clear - best summary I have seen of the overall emerging business model in this area. It brought lots of thoughts and ideas for my new and older businesses. also thanks for the specifics - really bring credibility to what you are explaining. everything is illuminated. thank, tom
October 15th, 2008 at 12:44 pm
Ryan:
Do all the sales or elements on the left of the napkin also attempt to add customers to the continuity program? Or do you only allow continuity members to the increasingly larger sales?
October 15th, 2008 at 2:30 pm
Ryan -
Interesting information. I think many people understand this process and just don’t realize how the pieces fit together. I’m just thinking out loud here - is it reasonable to think that you have to have the “Big Ticket” item developed completely and work backwards up the process to create a sustainable model?
October 15th, 2008 at 6:49 pm
Ryan,
Great video. I spoke at a recent event with Matt Bacak and he’s the one who turned me on to your videos. I’ve already sent them to many of my Internet marketing colleagues. I have a book coming out with John Wiley & Sons entitled eBoot Camp and in there I recommend many of my favorite Internet marketing blogs. I’m adding yours to the list.
Keep up the good work my friend.
Best,
Corey
http://www.EbootCampbook.com
October 15th, 2008 at 6:55 pm
Hay Ryan
WOW that was some series content that you laid out there, I like the business modal and when you pin it down to only having to make 4 sales per day to make it big with this continuity process it is brilliant
Loved the videos
Danny
October 15th, 2008 at 7:31 pm
The website looked presentable but they was no audio for me to hear what you had to say !!!!!!!!!!!
October 15th, 2008 at 11:17 pm
Hey Ryan,
Great videos. Awesome message! Valuable info.
Thanks!
Darren Little
October 15th, 2008 at 11:19 pm
I am interested in being and affiliate for this program
October 16th, 2008 at 12:38 am
Ryan,
This is amazing information! I love your style. It’s no wonder why you are so successful at what you do. Be sure to watch the short demo video on my site if you’re interested in reaching more people faster!
Blessings,
Steve
October 16th, 2008 at 6:11 am
Hi Ryan
Very good presentation.I don’t like very much
videos but your make me impresive.Before 1-2
hours i look another one video and for 45
minutes i look on this video only 3 websites
and listening smooth expalations for big money.
I think take some ideas from your model and
testing.
Best regards
Rumen
http://mihgtpartner.blogspot.com
October 16th, 2008 at 2:56 pm
This is a great video, thank you for that!
October 16th, 2008 at 4:15 pm
Thanks Ryan,
It’s easy to understand and I will apply to my business. Thanks to share this experience and secrets with us.
Marise