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Microsoft and Yahoo Team Up To Challenge Google - Driving Traffic

Microsoft and Yahoo Team Up To Challenge Google

By on July 29, 2009

It’s official!

Microsoft announced today that they have struck a deal to power Yahoo’s search, while at the same time Yahoo will be powering paid ads on Bing.com (Microsoft’s new search platform…formerly known as MSN).

You can get all the details here:

http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx

…and here:

http://www.choicevalueinnovation.com/thedeal/Default.aspx

So why is this good news for marketers?

It’s simple. With Yahoo and Microsoft now a team, Google finally has some competition in the search market. This means:

  1. Ad costs may go down, and…
  2. Google may stop being such enormous jerks to their advertisers (which could mean less “Google Slaps”)

Obviously this is just my speculation, and the deal doesn’t go final until 2010 so don’t expect anything to change overnight, but competition is (almost) always a good thing for consumers, so for now, at least, I’m chearing this deal.

Comment below and let me know what you think…

-Ryan

About Ryan Deiss

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117 Comments

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    July 30, 2011 at 1:09 pm

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  3. Raymond Danner III

    June 14, 2011 at 1:21 pm

    @Adam Morris: You expect Microsoft (found guilty of monopolistic thinking by the Dept. of Justice, even if the punishment failed utterly) to not try to do the same as Google is doing should they succeed? Think again.

    The eWeek article where a person from Microsoft asserted they bring home a whopping 85% net profit from every copy of Windows sold is a serious warning that Microsoft cannot be trusted. Ever.

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  9. Eve Reid

    April 28, 2010 at 10:42 am

    I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good. *

  10. CNC Geek

    February 24, 2010 at 6:35 pm

    Before everyone gets too excited you need to consider – With Google providing 80% of the traffic I only had to buy adwords. Now with two leading providers I will need to pay for & maintain 2 PPC accounts to insure that my site gets seen.

  11. Elmeante

    February 15, 2010 at 3:30 pm

    Well folks it seems to many changes on the search engine like Bing made a lots of improvement and they ae planning team up with Yohoo to capture the market againts Google.

    Well I can only say let us all watch and learn as we go to the market trend it is to early to predict the 2010 race on the search engine.

    However it is always nice to have a competition the best way to look at the market trends.

    posted by http://www.capitalinternetsolutions.com

  12. James Howard

    January 15, 2010 at 12:37 pm

    Sounds like great news to me.

    I hope it will stop Google being so expensive. If it also stops them slapping so many sites then even better.

    Can’t wait to see how it pans out.

  13. Allan J

    December 23, 2009 at 10:35 pm

    I cant wait for this Tag Team. Google has way too much leverage

  14. Adam Morris

    December 15, 2009 at 4:10 pm

    Some interesting comments and observations. I love the evolution of the internet, but I agree that perhaps it could be time for a bit more competition in the market instead of this monopoly.

  15. John Treby

    October 22, 2009 at 12:59 am

    What a dream it would be to have cheaper ppc clicks-Competition is the main force in keeping all things cheaper,from food to gas prices-let’s hope this will be a change to make Google bend at the knees a bit-great post thanks

  16. John

    October 15, 2009 at 4:32 am

    Good News, I hope. It will take some time for all of this to take place, but it is sorely needed for all of us. Google is to big for their pants.

  17. Tom Harvey

    September 29, 2009 at 11:11 am

    Thanks for the update, sounds great for those of us dealing in PPC and will be interesting to see how the market pans out once the JV starts to kick into gear and build momentum.

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