It’s official!
Microsoft announced today that they have struck a deal to power Yahoo’s search, while at the same time Yahoo will be powering paid ads on Bing.com (Microsoft’s new search platform…formerly known as MSN).
You can get all the details here:
http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx
…and here:
http://www.choicevalueinnovation.com/thedeal/Default.aspx
So why is this good news for marketers?
It’s simple. With Yahoo and Microsoft now a team, Google finally has some competition in the search market. This means:
- Ad costs may go down, and…
- Google may stop being such enormous jerks to their advertisers (which could mean less “Google Slaps”)
Obviously this is just my speculation, and the deal doesn’t go final until 2010 so don’t expect anything to change overnight, but competition is (almost) always a good thing for consumers, so for now, at least, I’m chearing this deal.
Comment below and let me know what you think…
-Ryan
July 29th, 2009 at 2:55 pm
FINALLY HAPPENS!
Took Microsoft long enough for this deal. We can smell that Microsoft has always want a small piece of Yahoo!
July 29th, 2009 at 2:55 pm
Great Post! I’ve been hearing alot of
positive things about this from my tech
guy and he’s not a big fan of Microsoft.
Matt
July 29th, 2009 at 2:56 pm
PPC costs aside, this should give me a bump in traffic anyway as many of my sites do well in Bing but are nowhere in Yahoo.
This deal is definitely good news all round for marketers.
July 29th, 2009 at 2:58 pm
I heard a rumor of this a week or so ago… I have to agree with you I think it is great news for marketers… google was becoming much too omnipotent in my opinion… hopefully this balances the scales a bit…
July 29th, 2009 at 2:58 pm
Competition always is good and especially for marketers. I think you’re right the full impact won’t really hit us until next year, but there will be some slow movements to combat this by Google. You’ll have to keep us all updated on what you see as the benefits as this goes along. It may also mean, though, that Google may try to close the net even more to shut out Bing
July 29th, 2009 at 2:58 pm
I’m with you…I’m tiring of Google’s monopolistic and sometimes seemingly arbitrary ways.
That said, given how ugly a job both MSN and Yahoo have done with paid search, can their offspring be beautiful? The lack of customer understanding displayed by both boggles the mind given the enormity of the opportunity they have with online ad spending. Let’s hope they have learned and will give Google a run for their money.
July 29th, 2009 at 2:59 pm
Chearing is spelt Cheering. Don’t you use spell check?
July 29th, 2009 at 2:59 pm
I was stoked when I heard this! I am on the same page as you. This is definitely something that could make our ad bill go south. We will see.
Shannon
July 29th, 2009 at 2:59 pm
Hi Ryan,
You couldn’t be more right on. Completion of this magnitude is what Google needs for a dose of humility. When more of us give Yahoo at least piece of our business, they’ll start to get the message.
I’d also suggest that we write Google and state our discomfort with their practices and TELL them we’re going to start dividing our business. They’ll get the word faster and before diminished profits.
Tom Justin
July 29th, 2009 at 2:59 pm
Great news. A decent competitor to Google in PPC *and* more eyeballs for easily grabbable SERPs. A real double whammy
July 29th, 2009 at 3:00 pm
Great post Ryan. What a truth competition is always good for the consumer.
July 29th, 2009 at 3:01 pm
I think it’s one of the steps Yahoo made to survive. The share market changed since 2006 and Google has even bigger share right now. Microsoft is a company who has money .. a lot of money, and Yahoo will help them a lot in Fighting against Google. In my opinion “Bing” will become really big and the search results will be delivered to Yahoo searchers - it will help Bing growing there searchers list.
Full details of Yahoo Microsoft deal:
http://www.choicevalueinnovation.com
July 29th, 2009 at 3:02 pm
It’ll be interesting to see how this all plays out. Will it stop Google from being such jerks to Adwords advertisers? Hmm… I tend to doubt anything can stop them from being jerks. But time will tell
July 29th, 2009 at 3:02 pm
Excellent news.
I was hoping somebody would come along and buck up to Google.
You’re right, good for us
July 29th, 2009 at 3:02 pm
That’s great news!! I totally agree, the competition will definitely be a good thing. Sounds like we’re in for some leaps in creativity as they start to battle it out.
Adrian
July 29th, 2009 at 3:02 pm
Someone actually told me they used Bing the other day. Then, I was further shocked when they said it was pretty good. But, when I asked them if they’d switch from Google to Bing, the answer was NO. Of course, it’s not an all-or-nothing game but switching is still a huge indicator of interested and potential.
July 29th, 2009 at 3:03 pm
I definitely agree with the consensus. Google needs to know there are more places for us to advertise and get results.
Mike
July 29th, 2009 at 3:03 pm
I like collaboration, but only time will tell if this for one will fly, and how we can benefit. At least we can plan today to add this tomorrow and TEST for TRAFFIC
Cheers : )
Oskar
July 29th, 2009 at 3:04 pm
I’ll be interested to hear more of your thoughts on this next week in Austin at the T&C Summit. I can’t wait!
July 29th, 2009 at 3:04 pm
Nice! Maybe somehow the better converting microsoft and bigger traffic yahoo will enhance eachother! On the other hand, click prices might go up for Mahoo/Yasoft…I have no idea, but good to see some movement.
July 29th, 2009 at 3:06 pm
Bing is the biggest joke of all!!
They won’t let me advertise on the word Math Tutor, because I don’t offer private tutoring. I offer online math tutoring. The problem is that very few people search for online math tutoring and the word math tutoring/tutor is more popular. This is why I advertise on that keyword.
They slapped me because they say I was not advertising on relevant terms.
What a joke! Good luck Yahoo dealing with that crap!
They slapped many of my other campaigns too and their interpretation of what I should be advertising on doesn’t lead to sales.
They should just tell me what terms I can advertise on instead of slapping me once I create the ads + relevant landing pages.
July 29th, 2009 at 3:06 pm
So true.
This competition can only help Slap Google.
They have become a little high an mighty.
Thanks, MSN/Yahoo
July 29th, 2009 at 3:06 pm
They may already be using Yahoo to serve the ads. I don’t wanna get too, but a product category, previously banned from both engines, now has ads showing up on both Yahoo and Bing. Meaning, they have either already synched their ad policies, and/or are already using Yahoo to serve some of Bing’s ads. It’s possible they have been working on the implementation of this for some time, prior to the announcement.
July 29th, 2009 at 3:07 pm
Now we only have to optimize for two major search engines. I think it is great for the industry. Now, we have to see who will move in and take over the #3 spot as a major search engine. Google your move.
July 29th, 2009 at 3:08 pm
Great Post Ryan!
More Competition between the 2 means more money in our pockets because we’re going to spend less per click in advertising.
July 29th, 2009 at 3:09 pm
I think Google will lose if they Try to Please Marketers more that the Searchers.
Google should Team up with Apple
but what can they do together?
July 29th, 2009 at 3:12 pm
Sounds like a good thing, have to see, right. Funny, google is as smug about their business as many internet gurus are.
July 29th, 2009 at 3:12 pm
GReat! Thats really good news.
I’m looking forward to see what microsoft and yahoo can come up with.
July 29th, 2009 at 3:17 pm
I am so glad to hear that. I just had google charge me for an extra day, after I paused my campaigns. I have been communicating with them for several weeks now and have gotten nowhere with them. In the last email to them I told them I would not use Adwords again and I had no choice but to pay them since they were going to send my account to collections.
My plan was to start using Bing and Yahoo. Once this takes affect, it will be much simpler. I was so happy when I saw the report on the news this morning.
July 29th, 2009 at 3:19 pm
PPC costs are WAY too high, so anything that keeps prices down is GREAT news!
July 29th, 2009 at 3:19 pm
You know what,
it is good that google is going
to have competition.
On the other hand, I personally
think that the “GOOGLE SLAPS”
are great!
That makes sure that all the “wana bes”
(thin affiliates), that care not
about HELPING people get what
they want…
are pushed out of the way leaving
room for the people that know what
they are doing…
and genuinely want to help
people find what they want.
GIVE PEOPLE WHAT THEY WANT
THEN IN TURN YOU WILL GET
WHAT YOU WANT!
Let’s not forget that people.
Tell me what you think about
that.
July 29th, 2009 at 3:19 pm
Great report on this! I think the competition is great… Keeps all of us and them Honest. Just frikin let us advertise and run a business!!
July 29th, 2009 at 3:20 pm
Ryan,
Yes, I am excited about this as well. The thing is, both Bing and Yahoo are excellent choices right now for PPC, and I think many marketers overlook them because of their (individually) seemingly small market share. But combined - they will equal nearly 1/3 of US search traffic - and I believe that is going to make PPC a great option for both newer and more experienced marketers.
Sean Mize
July 29th, 2009 at 3:24 pm
Google will scoop up Twitter now in a matter of months. You can see our videos about it on Youtube search “internettimemachine”.
July 29th, 2009 at 3:25 pm
It is nice to always get A Better Deal so hope that it is true Better Deals for everyone.YA Right Better Deals For Big Business.But There is Always HOPE FOR THE SMALL GUYS X-X Means Cross Your Fingers.GROOVY
July 29th, 2009 at 3:26 pm
I think that the partnership between Yahoo and Microsoft is what Online Marketers need because Google has just gotten too big and they are basically making the rules when it comes to PPC or SEO so it’ll be nice to have another major player in the game.
July 29th, 2009 at 3:27 pm
I had issues like that to Scott Palat. Hopefully that does improve if they grab some stuff from Yahoo. They should because Yahoo brings more traffic and actually been in the game longer.
July 29th, 2009 at 3:28 pm
Sounds like it’s going to be a positive thing - I hope! Microsoft have been stale in the marketplace for too long…. will be interesting to see how this pans out for sure!
July 29th, 2009 at 3:34 pm
I definitely think some competition in the search arena is a great thing. Yahoo used to be so much more amazing.
The nature of the business model of search is that it lends itself to a duopoly. Microsoft and Yahoo tried to always hit a homerun instead of incremental improvements like google.
I mean, people say “just google it” now so you know that Google is more dominant than most brands.
This might have an effect but I sincerely doubt Google will lower it’s market share. I just think the total search space is going to boom now.
Just wait til Web 3.0 when we, as consumers, completely determine search results rather than the spiders.
That day is coming!
Cheers,
Brad Spencer
July 29th, 2009 at 3:46 pm
Wow - this could be really cool. I too think that would decrease the costs on Google a little and yeh, I hope they start having a bit of respect and showing some gratitude to us how pay a tonne to them!
I’m sure you will Ryan but keep us informed.
Thanks,
Alex
July 29th, 2009 at 3:46 pm
I love the fact that there will be more competition in the market place, hopefully it makes the number of fraudulent ads decline.
July 29th, 2009 at 3:47 pm
On the surface this looks like a positive development because of the competition for Google. However, if Scott’s assertions are true then Bing will fall flat on it’s face. I’d like to think it’s all part of their learning curve, but they’d better get it straightened out quickly.
July 29th, 2009 at 3:54 pm
Competition is almost always good! I’m glad to see it happening!
July 29th, 2009 at 4:04 pm
Ryan,
I don’t think this change will affect Google at all. Here’s why:
1. Google controls way too much of search to be bothered by even Yahoo and Microsoft combined. According to Hitwise in the last four weeks ending in June 28, 2009 Google had 69% of search. Yahoo had 19.6% and MSN 5.46%. So even with their combined search volume they are less than half of Google.
2. Google doesn’t make changes to be jerks to advertisers. Google makes changes in Adwords to serve their true customers better–searchers. Look at every change Google has made and it’s to make the ad program more useful to searchers. It’s not made to be more useful to anyone who wants to make a buck online. Google and their customers don’t owe us marketers anything. It’s our job to serve the customer (something Google likes) and be relevant and that eliminates MOST (but not all) of the headaches associated with slaps.
Just for a few examples:
Google used to allow multiple people to link to the same website with different Adwords accounts. So the top affiliate offer in a given area would have all the ads pointing to the same web page. Searchers didn’t like this. It was also bad for any new players that would try to enter a market.
If your ad got to few click throughs Google used to disable your access to that keyword because to them this was proof that your ad was irrelevant to searchers (and isn’t that true?) and anything irrelevant to searchers is bad for the integrity of search.
Eventually Google changed this policy and made you bid more for the same keywords which could lead to huge price increases for bids. However, this rarely effected good marketers.
I’m not saying Google is perfect. I’m sure many of us heard how your (Ryan Deiss’) pages were being slapped by Google with low quality scores apparently for no reason.
However, you can forget it if you think Google will try being nicer to marketers when it pays so well to do whatever it takes to be the best search engine around.
Rodney
July 29th, 2009 at 4:16 pm
Yahoo and Microsoft have a lot of ground to cover if they want to even scratch Google’s 70% market share.
This wont affect paid search at all for at least 6 months, if so.
But hey, it’s a light at the end of tunnel for those who see Google as a the “Big Brother” of the internet.
Leo Saraceni
July 29th, 2009 at 4:26 pm
I agree with Ryan.
Internet Marketers need an extra marketing outlet. The mobster, “Google” has been the giant for way to long and has bullied many of us for way too long. Sometimes, unnecessarily.
Let’s all keep positive thoughts concerning MS/Yahoo.
Good Luck Everyone!
July 29th, 2009 at 4:28 pm
It’ll be interesting to see what Google’s next move is in response to the competition.
I don’t see many initial problems from an internet marketing standpoint.
Either way, great luck everyone!!
Best,
David Bohmiller
July 29th, 2009 at 4:28 pm
Congrats Ryan for being the first IM to address this announcement. I subscribe to a ton of IM info and I had a pool with my staff as to who it would be. I guessed you and won.
July 29th, 2009 at 4:29 pm
Great post Ryan!
I’m not a big fan of MSN but this can only be good for competition.
Yahoo has been great to market on, so I am looking forward to this as an alternative to micro managing Adwords.
Nicholas
July 29th, 2009 at 4:32 pm
Well, in theory it seems as though it would drive ad prices down — I see your point. However, I know that I won’t personally be using whatever Micro-hoo throws out there. I started using Google because it was became a better search experience than Yahoo, in my opinion. I also like it better than MSN or “Bing”. So why am I suddenly going to leave Google search when it’s still bringing the same, consistent quality it always has?
One other comment I’d like to make concerns your remark about Google’s “being such enormous jerks to their advertisers”. In a training I bought from you and Perry Belcher a couple of months back, you and he stated that everything Google makes its advertisers do is for their own good and helps their offer convert better — that the Google “slap” had actually improved the Internet marketing landscape.
I guess this seems a bit inconsistent to me, but maybe I’m misunderstanding you. Would you be kind enough to elaborate?
Thanks,
Sean
July 29th, 2009 at 4:37 pm
Get article. It will be interesting to see how Google will respond to this team up.
July 29th, 2009 at 4:38 pm
Those who think Microsoft will treat them better than Google are dreaming, IMHO.
July 29th, 2009 at 4:43 pm
Very Kooool…Thank You for the Heads Up !!!****** =)
Holding an Intent for the Best for Everyone !!!****** =)
Blessings of Bliss My Friend’s !!!****** =)
July 29th, 2009 at 5:11 pm
This is great news. It’s been a long time comming.
July 29th, 2009 at 5:24 pm
Hi Ryan,
Great post …thanks for keeping us in the loop. This deal has been kicked around for a long time and should be a great deal for the marketing community as Bing integrates with Yahoo …we’ll see.
See you in Austin next week.
Jason R. Ayers
July 29th, 2009 at 5:24 pm
Well now! This is perfect - and I frankly can’t wait to see a more human side to Google again. Thanks for this good news!
July 29th, 2009 at 5:27 pm
It should be interesting to see how it all works together. The rankings among the 3 are certainly not always close. Some sites I have rank on the first page of Google consistently, do ok on Bing and don’t even show up on Yahoo.
Of course there are sites that I rank well on Google and Yahoo and don’t show up on Bing. It’s a real pain in the rear sometimes.
I may have to brush up a little on Yahoo and Bing so I can try to optimize a little better for them. We shall see.
Thanks
Rick
July 29th, 2009 at 5:27 pm
I am really curios on how will this affect the PPC costs.
And more curios (like Ryan said) if Google will loosen the ropes abit
July 29th, 2009 at 5:28 pm
I just hope that Microsoft does a better job of this than they did with Vista. Seems like they haven’t done anything right for a long time.
July 29th, 2009 at 5:35 pm
I think the merge is gonna be great!
July 29th, 2009 at 5:38 pm
One of the emutable laws in marketing is that the first company to take the #1 spot will hold that spot. This being said….This IS good news for us all. The new combo may not outreach Google, but the competition WILL give us more opportunities to grow OUR businesses. I really don’t care if Google or Microsoft/Yahoo is # 1….I just want to make money for me and mine.
Sky
Salt Lake City
July 29th, 2009 at 6:01 pm
Hey Ryan!
Good take … I didn’t think about Google being such jerks with the Google Slaps etc. but definitely agree with the lower costs to advertise & just maybe higher commissions?
best………valentina
July 29th, 2009 at 6:16 pm
It is so rare to hear people speaking about Microsoft in positive terms! Thanks for the heads up!
July 29th, 2009 at 6:37 pm
Right on Ryan! And thanks for the valuable info. Look forward to seeing you next week. V.
July 29th, 2009 at 6:53 pm
Hey Ryan, while it is nice to see some movement in the addvertizing space, my first reaction is to say that you are basing a lot on one merger. There is a reason why google owns so much of the market share, and neither Microsoft, nor yahoo, nor any other surp will be giving google heart burn late at night, or causing them to sweat. Though you might be right in regards to ppc costs. I guess in that respect a little comp never hurt anyone.
July 29th, 2009 at 7:34 pm
I find that it is always better to have 2 strong players in a field, tather than one dominating everything.
I like Google, and they became as big as they are by doing things right.
But having a serious competitor may help them to keep their mind focused on customer needs.
And there may be some room for improvement: I recently opened a faecbook account, and after one or 2 days I found a small list of people, who are actually my customers. And facebook, which belongs to google, said something like “we thing, you know these people. Wy not make them friends on facebook. ” I was kind of shocked, because it is not facebooks business to know, whether I know a person or not, as long as I do not tell them.
July 29th, 2009 at 7:35 pm
Do not be deceived, this is horrible news to all us marketters.
Yes, it is true that competition is good. and that Google NEEDS competition because they are misbehaving already.
Problem is Microsoft knows nothing about competition. It only knows about monopolistic cut-throat behvior.
Look at what happened with DR-DOS, Turbo Pascal, WordPerfect, OS/2, Ashon Tate, Netscape, and countless others.
Microsoft tactic is always this:
1. Embrace a competing technology, falsely claiming that “we do it because we care for our customers”.
2. Extend that technology with things that are incompatible with other makers’.
3. Extinguish the competition from other makers by having the entire market rely on Microsoft only products.
Microsoft is a convicted criminal. It has been tried and found guilty by anti trust courts in the USA, in Europe, and is under investigation in Japan. It feels no remorse, as can be shown by its open decision not to do as it was told by the courts of the European Union and made the conscious choice to pay the 1.6 million Euros rather than disclosing details of how to make an competing product.
Remember the browser wars of the late 1990’s, anyone? Microsoft was competing very hard with Netscape back then. It finally came up with a product that was not only better than Netscape’s, but also it bundled it with Windows thus accelerating into the “Extinguish” part: With nobody going to the trouble to download a browser if one was already loaded on your PC, NS was extinguished.
But then, remember the browser development halted in time until Firefox came along (literally, from the ashes of Netscape–Netscape’s code is the base for Firefox) and restarted the browser wars.
But it was only after a halt of almost one decade.
As marketers, even though this is good news in the SHORT term, it will bring us only bad news in the long run, if we play along.
I am not really up to date with the activities of that particular criminal. So some fine details of this post might not be the latest.
July 29th, 2009 at 7:57 pm
This will be a Great thing for us (marketers), I agree, when it comes to PPC.
However, how do you think this will play out for those of us that are SEO’ers?
We all have Google mastered BUT if a big piece of the market goes to Yahoo/MSN then traffic will go down… AND THAT SUCKS!
Any thoughts on this?
Kindest regards,
Kevin DaSilva
July 29th, 2009 at 7:58 pm
We marketers need all the edge we can get…..I believe in competition and aside from making Google more humble it means more traffic opportunities and choices for all. I look forward to further developments. It will be interesting to see what Microsoft/Yahoo come up with as far as ppc.
July 29th, 2009 at 8:00 pm
Agree. Competition is healthy. Look forward to seeing how this one works out.
July 29th, 2009 at 8:22 pm
I agree, competition makes good players perform better. I do think microsoft and yahoo are coming to the dance late though, and innovation from other players (like youtube, facebook, twitter, etc.) will continue to segment the search market that Google has dominated and they will now be competing for. I think the more interesting thing to watch will come from the agreements and partnerships made in vertical markets… but, all in all this Microsoft/Yahoo announcement is good news.
July 29th, 2009 at 8:38 pm
I think this is wonderful news. This has been one of my big stopping points when it comes to going anywhere with my own business.
I have heard so many stories about how people were making good money online until Google slapped thousands of their own customers.
I think that would be devastating if it happened to me, so I can just imagine the ones who have put a lot of work into a project only to start making a living and then get slapped by Google and lose everything.
It is one of my great fears.
Thanks so much for Microsoft and Yahoo!!!! No more fear!!!
This is just AWESOME
July 29th, 2009 at 8:39 pm
This is very exciting!
So many opportunities can arise from this type of paradigm shift in the market; assuming it actually happens and they become a true competitor.
Thanks for the post Ryan!
July 29th, 2009 at 9:21 pm
I think that Yahoo! and M$ may need some time to cooperate and familiar with each other for some time. So in short term what Ryan said may not apply but in the long term, it will.
It all depends on how good Y & M work together. Right?
July 29th, 2009 at 9:28 pm
I’ve been running a business, or studying advertising for micro business (per Paul Myers, <100 employees, or <$1M/yr sales), and am writing a primer on the subject. Most businesses *ignore* the customers needs. They are too focused “selling” or “marketing.” I’m not an expert on SEO, or PPC, but how many complainers are trying to see how close they can cut to cheating?
Google, as several have pointed out, has *no* obligation to an advertisers, except to present the ads as agreed. Their major obligation is, and as any search engine should be, is the searcher. To present the most relevant information, in the clearest manner. Ads are simply a way to pay for doing that. If they could pay for _their_ costs another way, they can. Like any business, if we forget who our customers are, and that they are our first responsibility, we will lose our profits and then our business.
Micro$oft, and Yahoo both forgot that, or they would have been more competitive with Google. M$ managed to create a monopoly market, in the beginning, and never learned to compete properly (service, but not in the farmyard sense). Yahoo had a good idea, and then started getting complacent. They thought that there were no alternatives, and allowed Google to implement a better idea. They thought the SE business was about making money, not serving the customer. So, they lost searchers and business.
If M$ and Yahoo haven’t learned their lessons, the merger will mean nothing. They will be “cheaper,” because they will offer fewer searchers, and poorly targeted views. If I have to choose 100 poorly targeted paid clicks at $1 each, or 10 on target at $10 each, I know which I want, and so should you.
I’ll finish with one last thought. Every business relies, at base, on their perception by past, present, and potential customers. The more you look like a “Black Hat,” no matter how “White Hat” you may be, you will be judged as a “BH” not “WH.” It takes a little more effort to avoid the “close to the line” risks, but it pays off eventually. Be perceived as being honest, as well as being honest in all your dealings. It’s the only real way to win in business.
July 29th, 2009 at 10:12 pm
The problem with Google Slaps is mostly that in a lot of cases it slaps unjustly. It creates filtering methods to separate good content from junk, makes mistakes in it, and the slaps like it made it perfect. Playing God essentially.
With more competition relevance will be even more important. What’s the use to advertise cheaper on a search engine which nobody uses because it’s spammed? So we only will see improvements if Microhoo will be up to the task to deliver good relevant results to the searchers. And that’s a huge question.
Even if they’ll do, Google will have to compete on relevance, not ad prices, so that’s more Google Slaps, hopefully, more relevant than before, in which case they may be mot applicable to most of people on this thread.
Also, keep in mind, it’s us who in the end drive PPC prices up by bidding against each other.
July 29th, 2009 at 10:24 pm
Competition is definitely a good thing. Also wipes a bit of the ‘Evil Empire’ stigma off of Microsoft
…now if only Apple would make a search engine ;o)
July 30th, 2009 at 2:05 am
Microsoft-Yahoo team will not change the game rules, and I think this is very bad news for the competion, and won’t help marketeers . Why ? Because Microsoft arranged that in the agreement Yahoo will STOP doing research and development, whish is the worst for Yahoo. Microsoft wanted to buy Google who luckiliy refused, now they halted Yahoo with this agreement, but won’t be able to stop Google. The real jerk in the history of internet has been Microsoft with his monopolistic views. I think they do good work with the Bing engine, and I love the way they do image searches and more. But they are not offering a program similar to adsense for marketeers internationnally (still wonder why they refuse to put content to sites outside the US). Annyhow Google will not change after this deal, only Yahoo will lose part of it’s power against Microsoft. That is my view on things. You still will have to pay as much for your ads guys.
David Norden
July 30th, 2009 at 3:52 am
For PPC it’s great news - for SEO it’s absolutely awful!
Yahoo are the ONLY search engine that provides worthwhile link data - MSN actually stopped doing it at all a year ago. So that means in future having a choice of:-
1) Yahoo/Bing - NO link data
2) Google - pick-a-number link data
Still feeling good? I know I’m not.
July 30th, 2009 at 9:17 am
Right on… competition is the healthiest form of the free marketplace. Time for great innovation! The “accelerator for success” wants to interview Bill Gates about this… look for it soon. This is DREAM BAR CAFE in action - I love it! ~Bill
July 30th, 2009 at 11:23 am
I’m eager to see what happens. I still think its all about search experience. As a consumer I find Google the best search experience. As a PPC reseller I can’t wait to see what the Yahoo/Bing agreement does to the market.
July 30th, 2009 at 12:07 pm
This is good news we just have to wait and see.
July 30th, 2009 at 12:41 pm
Hi Ryan,
I couldn’t agree with you more.
July 31st, 2009 at 12:25 pm
Finally,there will be affordable advertising costs every one hopefully, and I was waiting for this day…for some one to grab Google’s collars and give a taste of it’s own monopoly and slaps. I hope they finally understand the definition of sharing and generosity.
July 31st, 2009 at 12:52 pm
Competition always seems like a good thing for the consumer. Promoting our businesses to conform to any one company standards is too close to a monopoly.
July 31st, 2009 at 12:54 pm
Competition seems to always be good for the consumer. I work from home running a small business completely on-line. Marketing around any one single company can never be a good thing.
July 31st, 2009 at 2:25 pm
WOW!
Everyone is seening green at the end of the rainbow. It’s about time we have some real competition in the SE world.
Can’t wait!
July 31st, 2009 at 2:26 pm
I think it’s great news - and Microsoft and Yahoo have vision that we may not even have landing on our viewfinders yet! Bing is advertised on all my local radio stations. This should level the playing field and can’t but help all of us.
August 1st, 2009 at 4:11 am
Google slaps are not that bad. People deserve to get slapped if they are doing their advertisment wrong.
It’s just like getting fined for breaking the law…
~Igor
August 1st, 2009 at 6:31 pm
Well, I think that’s good news for everybody using the Internet… More possibilities. Maybe they’ll come up with a new revolutionary system, so let’s be on the lookout so that we can be first to implement it!
August 1st, 2009 at 7:05 pm
I like the feel of Bing.com
I think there is something there which will support people in a way that Google misses.
Bing caught and showed the Imagery of the male-support Logo out of my website [IRREVERENTreluctantFUTURIST.com], even though it is not quiet functional yet. {It is supposed to support balance in the world by guiding individuals to their own personal real balance.}
That was a happy surprise for me. The search engine has my support because it found the male-support LOGO. {Don’t get shook stimulus-design Beings, as male-designs move to real balance, so, too, are you supported. Also, the design is imprinted to support all in this illusion dimension.}
August 3rd, 2009 at 12:36 pm
A little compitetion is always a good thing, it causes everyone to improve how they do things. This is no different.
Everyone always says to “google it”, now maybe it be turn into “just bing it”…
MSN and Yahoo tend to get different kinds of searchers than Google and if these 2 giants do combine, it can only help savy marketers.
August 4th, 2009 at 4:18 am
This is end of Yahoo. It will slowly bleed to death.
August 12th, 2009 at 5:44 am
Well that is a good news Bing and Yahoo team up to challenge Google. However Bing and Yahoo are to far behind to compete with
Google. It may take 10 to 15 years before they can come close to
capture the market trend.
September 6th, 2009 at 12:15 pm
Where there is competition, the consumers always benefit. I am thrilled that at last this is happening. I just hope that this is not the end of it. We need more competitors.
The quality, the choice, and the service will raise for the good of all of us! Great news! Cheers!
September 25th, 2009 at 5:01 pm
Reminds me of when telecom was de-regulated - never been a fan of monopolies. Competition is healthy. It forces folks to consider the consumer, not just themselves.
I’m all for driving PPC costs down.
September 26th, 2009 at 6:46 am
I here more competition but I see MSN just monopolizing first the os world then desktop envireonment (Internet Explorer) office products now Search Engines.
Monopolies destroy competition this is really bad news more than good but not something so bad that you should lose sleep over it.
When I think of MSN I still see Microsoft a company that will sue at the first chance to bring a company down or even worse canive.
I still remember the E mail incident that Microsoft sent among them selves (inside company records showed in a herring to congress that they were trying to use Sun Micro systems to buckle IBM) the end results no more important emails allowed inside MSN.
Beleave me ask.cm will be next and so on till there is no real options just MSN.
P.S. there is still hope tho IBM could join Google in the Search Engine business to stav of MSN, how would that work you might ask, IBM has the most patents of all and they could keep sueing each other till MSN, Yahoo, Googl, Ask, dogpile, tuboscout and any others were all BLUE in the face, that dont leave much room for upcomeing competition does it!
P.P.S. monpolies kill little business first, and little business is tomorrows competition
September 28th, 2009 at 11:40 pm
Wow, i personally think that Google is unbeatable, who doesn’t like there basic streamlined pages?
September 29th, 2009 at 11:11 am
Thanks for the update, sounds great for those of us dealing in PPC and will be interesting to see how the market pans out once the JV starts to kick into gear and build momentum.
October 15th, 2009 at 4:32 am
Good News, I hope. It will take some time for all of this to take place, but it is sorely needed for all of us. Google is to big for their pants.
October 22nd, 2009 at 12:59 am
What a dream it would be to have cheaper ppc clicks-Competition is the main force in keeping all things cheaper,from food to gas prices-let’s hope this will be a change to make Google bend at the knees a bit-great post thanks
December 15th, 2009 at 4:10 pm
Some interesting comments and observations. I love the evolution of the internet, but I agree that perhaps it could be time for a bit more competition in the market instead of this monopoly.
December 23rd, 2009 at 10:35 pm
I cant wait for this Tag Team. Google has way too much leverage