The “Magic” Buy Button That DOUBLES Sales…
Posted on by Ryan Deiss in Conversion Optimization
I’ve got another buy button split-test for you…
This one proves that size DOES matter. 
SIDENOTE: For more proven split-test results and ideas, check out 43SplitTests.com. Oh yeah, and you can also snag a copy of the winning buy button image at the 43 Split-Tests site.
Again, if you want to get your hands on more PROVEN split-test results and ideas, check out 43SplitTests.com.
80 Responses to “The “Magic” Buy Button That DOUBLES Sales…”
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May 25, 2009
[...] Ryan Deiss freely gives this information out on his blog located HERE. If there is a conflict, I will be more than happy to immediately remove the image, link, and/or [...]
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December 28, 2008
[...] http://drivingtraffic.com/magic-buy-button/ Filed Under: Module 3. Buttons & BannersTagged: Animation Tutorials, Module 3 [...]
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December 19, 2008
[...] tactic on my own sales page, and have some fun results to share. You can watch the video about it on his website, but I’ll go over basically what he [...]
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Mitch Baldwin
28. Nov, 2008
Hey Ryan,
Thanks for the great video showing the results of your split testing with your Magic Buy Button = love it!
Looking forward to seeing my own great results.
Regards,
Mitch
Sebastian
21. Oct, 2008
Thanks, I’m going to make one and in some minutes the testweek is on
Great tipp, I just don’t know whats useful, so your site & tipps are helping me a bunch 
Greets & Thanks,
Sebastian
Mark McWilliams
11. Oct, 2008
GREAT video, but there I was thinking that if I visited 43SplitTests.com I was going to be able to download this ‘magic’ button?! Well unless I missed the download link, I’d have to pay $97?
I mean, does ‘snag’ just mean copy the button you have on that salespage? I sure wouldn’t have thought that, but hey, maybe I’m right!
Oh well!
Thanks
Mark
Marc
10. Oct, 2008
Hey Ryan,
This is simply superb content. I increased the size of my buy button, and am eagerly anticipating the improved results. Thank you so much for sharing!
Kind Regards,
Marc
http://www.sexualpowertools.com/
Home Business Newsletter
24. Sep, 2008
Hello Ryan,
This is Massimo from Italy.
I was a bit surprised about your button-secret. I have tested and used tons of marketing strategies but this one seems to be very powerful…
Your post is very good, I need to put it in action right now. Thank you a lot!!!!!
SAT Essay
12. Sep, 2008
Ryan, thanks for this video and the one about dropping the name field from opt-ins. I would never have thought to make those kinds of changes to a buy button. Almost makes me want to buy 43 split-tests this weekend and try all 43 on one page that only has a 2% conversion rate.
James Wedmore
12. Sep, 2008
Ryan!
Like always, great stuff! Thank you! I hope to see some great results with these little “tweeks”
Cheers,
James Wedmore
Chris Oesterholm
12. Sep, 2008
Thanks Ryan,
I’m looking forward to use that button in my marketing.
Chris
http://www.cashcruises.com
kevin
11. Sep, 2008
This is a great illustration of how a simple change can cause a big increase in response.
Thanks for the Info
Kevin
http://www.helicopterpilotcareers.com
http://www.airplanepilotcareers.com
Matt Bacak
11. Sep, 2008
Great Videos! Love them all!
Matt
David Schwind
11. Sep, 2008
Ryan, nice video bro… impressive as always
David
dan
11. Sep, 2008
thanks for the info
do you have a picture of this button.
can i get it to use on my site.
Raz
11. Sep, 2008
Yea! this is awsome info Ryan.
You really save marketers from doing alot of diry work ourselves by providing results from your own tests… You are awsome man!
I love reading your blog because it gets me closer to the goals I’m trying to reach in my own business and it costs me nothing but my time to read and implement..
Thanks again for great info…
Raz
Here is a resource that gives great graphics for any direct emotional response website. This is really the best I’ve seen so far and it’s FREE… Check it out: http://www.MyCuttingEdgeBenefits.com/ <= Click It!
Lu
11. Sep, 2008
Great Video.
But does the “Add to Cart” words play a part? On my site we use Paypal and their buttons. I use the “Buy Now”.
Does that play a part in conversions? I know…. Test it!
And I shall.
Just wanted to know if you tested that already.
thanks,
Lu
http://www.DebtRelief911.com
Jane
11. Sep, 2008
Amazing how one little change can make a huge difference. Thanks for the video and the gift. I’m going to make the change to one of my sales pages today and see what happens.
Thanks again for sharing,
Jane
http://www.yournichetemplates.com/adsense
Tom Kulzer (AWeber CEO)
11. Sep, 2008
Hi Ryan,
Your video is 4:40, what happened to 3 minutes?
Seriously though, great split test results. This stuff is always gold.
As they say, “always be testing”.
Vi Wickam
11. Sep, 2008
Excellent video. I love the short videos that are power packed. I don’t have time for the 30 minute videos.
Thanks again Ryan!
Vi Wickam
http://www.zellopages.com
Find Evansville, Indiana Businesses
Bernie A.
11. Sep, 2008
Ryan,
Thanks so much for the valuable information. I will definitely give this a try as I have with some others of your test results.
benson u anyaibe
11. Sep, 2008
time for the right of the just on my dream cars homes empire and companies buildings over
Nev
11. Sep, 2008
More entertaining than most of the TV programmes I watch…
Your approach is so refreshing – I hope it’s paying dividends. You deserve it.
Danny Boyle
11. Sep, 2008
Hi Ryan,
Does “Add To Cart” work best on the button for a free newsletter sign-up?
If not, what do you suggest?
Thanks,
Danny
Shaun Pearce
11. Sep, 2008
Wow Ryan! Awesome video. Thanks for sharing this for free. I’m going to be adding this to my websites today.
Cheers,
Shaun Pearce
http://www.yourwebsiteacademy.com
http://www.learnphotoshopfast.com
Emma
11. Sep, 2008
Hey Ryan, fantastic stuff yet again. Thanks so much for sharing. And on a side note, all of your other tests that you conduct in the Total Access Club are just as awesome.
(so is your continuity blueprint! Well worth getting up at 4.30am to purchase!!)
Mark Jackson
11. Sep, 2008
Hi Ryan
awesome video yet again. Having just started in IM I love all the free information you give out. It still amazes me that its the little tweeks that make all the difference. I like coming to your site as you can swamped with all the information out there but your snippets make great sense and easy to implement as they come in small chunks.
many thanks for all the free info.
Janna Halioris
11. Sep, 2008
Good timing. I’m just in the process of changing two websites introducing products for sales. I certainly will give this button a go.
Thanks.
Pete Moring
11. Sep, 2008
Hi Ryan, it’s good to see someone sharing their split-test results with the rest of us who are perhaps not quite as thorough.
(Maybe even lazy:-)
Just off over to check out 43splittests.com now.
Cheers,
Pete.
Dan
11. Sep, 2008
Personally, I don’t think this split test is relevant.
I’m going to assume you’re tracking sales and
not just clicks (which would be totally irrelevant)
If i’m not mistaking you have ~100 sales there..
from my point of view you’d need at the very least 200
sales to track 4 different elements… Late Halbert
was testing at least 100 sales / variant (so 400 sales)
Anyway, try to leave the split test running until Google
says you have a high confidence winner if you can. It
will take longer but it will be accurate.
Jason Pearson
11. Sep, 2008
Hi Ryan,
I bought your 43 split tests when it first came out a couple months ago.
I implemented it on some of my sites and it definitely increased my conversions. Which means it put more money in my pocket.
I am definitely going to implement this button on my sites this month.
Thanks in advance…
Warmly,
Jason Pearson
http://www.onlinetrafficformula.com
Takuya Hikichi
11. Sep, 2008
Ryan,
Man, I just appreciate all of these videos you share. Amazing.
Lori
10. Sep, 2008
Hi Ryan, always love hearing what you have to share! Thanks and keep them coming.
Blessings,
Lori
Chris Brisson
10. Sep, 2008
Hey Ryan,
We added our opt in form to the top of our landing page and it’s converting around 33% right now. Before it was 18%.
You can check out our landing page here:
http://www.GoodMorningRealEstate.com
Thanks for all the split test data,
Chris Brisson
http://www.PowerLaunchIt.com
Jill
10. Sep, 2008
Great video — thanks so much for the idea. I am trying it out on one of my sites.
The buy button now sure looks noticeable
Jill Rapley
Melvin Perry
10. Sep, 2008
Hey Ryan,
You did it again! Thanks for the awesome content.
I am actually in the process of applying your information from all of your previous videos on one of my projects and I am confident that I will see some great improvements.
But I never thought of using that type of “Magic Buy Button”.
So guess what I am going to do?
Test out this Magic Button on one of my projects!
Thanks again for all the help you are providing us.
Melvin Perry
http://www.list-building-videos.com
David
10. Sep, 2008
Alas, free content that actually provides value! Very nice.
suzanne of new affiliate discoveries
10. Sep, 2008
Wow, ill have to whip up some of these buttins tonight! Thanks
Janak Mehta
10. Sep, 2008
Ryan,
This is cool..Got to test it…
-Janak
http://www.PReasy.com
kevin hogan
10. Sep, 2008
nice,
this is great stuff ryan
kevin hogan
author of the psychology of persuasion
http://www.kevinhogan.com
Peter R. Sherman
10. Sep, 2008
Hi Ryan,
Thanks for sharing this great tip with us.
I am impressed by the results you got.
I am going to launch a product soon and will
use this ‘buy’ button. I hope it’ll work fine
Best regards,
Peter R. Sherman
http://www.QuantumSuccessUnleashed.com/Report.html
Alison Basson
10. Sep, 2008
Hi Ryan
Thanks for the great information, will be testing this out for sure.
Thanks
Alison
Wade Thomas
10. Sep, 2008
Ryan,
Without a doubt, ANOTHER GREAT VIDEO!!!
I’m planning test it on one of my websites this weekend when I get back home. Thanks for sharing your tests!!!
Wade
Steve
10. Sep, 2008
Testing this on digsfind.com right now! Thanks for your great insight and testing!
Scott Palat
10. Sep, 2008
thanks for the info!!
Bill McIntosh
10. Sep, 2008
What a great test. I’m going to try this on one of my sites & will let you know the results. I always tell me students: “Assume nothing & test everything!”. I often see some of the strangest things boost my conversion rates and I would never have known without doing tests like the one you show here.
I hope to see more videos like this: Keep the test results coming!
All the best,
Bill McIntosh
http://www.billmcintosh.com
awesome
10. Sep, 2008
Appears that youtube has taken down your video.
aj wilson
10. Sep, 2008
GOD, it’s always the simple stuff that works.
Love your content Ryan,
“note to self”…
Big, Fat and Ugly converts more
Thanks man,
legendary stuff.
Jeff Davis
10. Sep, 2008
who doesn’t love magic buttons?
great stuff ryan!
I’m gonna try it!
Best Wishes,
Jeff Davis
Tony Smith
10. Sep, 2008
Hey, I sussed that was the right button size to use from when you used it on the split-test sales page, but it’s cool to hear some reasoning behind it.
I just blogged about some psychological tricks the koreans used on American POWs and it should interest the Kern fans (and it’s something *everyone* should be aware of)
thanks for the split tests again, they’re really helpful
here’s the link: http://www.phatmarketing.net/blog
Matt Sherborne
10. Sep, 2008
Ryan,
Great job on another very insightful video. I’ve been using a variety of different buy buttons, but never thought of using orange. I’m going to test it out right now
Best,
Matt Sherborne
Corinne Larimore
10. Sep, 2008
Will this button work on a replica site that an affiliate cannot put anything extra on their site?
Brett T. Smith
10. Sep, 2008
Hey Ryan,
I love to watch your videos because you always share a lot of awesome content.
The results you shared in this video were very interesting… I am going to have to test this out.
Thanks for the awesome video!
~Brett
http://www.FreeTrafficBigProfits.com