I’ve got another buy button split-test for you…
This one proves that size DOES matter. 
SIDENOTE: For more proven split-test results and ideas, check out 43SplitTests.com. Oh yeah, and you can also snag a copy of the winning buy button image at the 43 Split-Tests site.
September 10th, 2008 at 8:33 pm
Hey Ryan,
I love to watch your videos because you always share a lot of awesome content.
The results you shared in this video were very interesting… I am going to have to test this out.
Thanks for the awesome video!
~Brett
http://www.FreeTrafficBigProfits.com
September 10th, 2008 at 8:35 pm
Will this button work on a replica site that an affiliate cannot put anything extra on their site?
September 10th, 2008 at 8:38 pm
Ryan,
Great job on another very insightful video. I’ve been using a variety of different buy buttons, but never thought of using orange. I’m going to test it out right now
Best,
Matt Sherborne
September 10th, 2008 at 8:39 pm
Hey, I sussed that was the right button size to use from when you used it on the split-test sales page, but it’s cool to hear some reasoning behind it.
I just blogged about some psychological tricks the koreans used on American POWs and it should interest the Kern fans (and it’s something *everyone* should be aware of)
thanks for the split tests again, they’re really helpful
here’s the link: http://www.phatmarketing.net/blog
September 10th, 2008 at 8:42 pm
who doesn’t love magic buttons?
great stuff ryan!
I’m gonna try it!
Best Wishes,
Jeff Davis
September 10th, 2008 at 8:43 pm
GOD, it’s always the simple stuff that works.
Love your content Ryan,
“note to self”…
Big, Fat and Ugly converts more
Thanks man,
legendary stuff.
September 10th, 2008 at 9:12 pm
Appears that youtube has taken down your video.
September 10th, 2008 at 9:13 pm
What a great test. I’m going to try this on one of my sites & will let you know the results. I always tell me students: “Assume nothing & test everything!”. I often see some of the strangest things boost my conversion rates and I would never have known without doing tests like the one you show here.
I hope to see more videos like this: Keep the test results coming!
All the best,
Bill McIntosh
http://www.billmcintosh.com
September 10th, 2008 at 9:15 pm
thanks for the info!!
September 10th, 2008 at 9:25 pm
Testing this on digsfind.com right now! Thanks for your great insight and testing!
September 10th, 2008 at 9:49 pm
Ryan,
Without a doubt, ANOTHER GREAT VIDEO!!!
I’m planning test it on one of my websites this weekend when I get back home. Thanks for sharing your tests!!!
Wade
September 10th, 2008 at 9:53 pm
Hi Ryan
Thanks for the great information, will be testing this out for sure.
Thanks
Alison
September 10th, 2008 at 9:59 pm
Hi Ryan,
Thanks for sharing this great tip with us.
I am impressed by the results you got.
I am going to launch a product soon and will
use this ‘buy’ button. I hope it’ll work fine
Best regards,
Peter R. Sherman
http://www.QuantumSuccessUnleashed.com/Report.html
September 10th, 2008 at 10:04 pm
nice,
this is great stuff ryan
kevin hogan
author of the psychology of persuasion
http://www.kevinhogan.com
September 10th, 2008 at 10:10 pm
Ryan,
This is cool..Got to test it…
-Janak
http://www.PReasy.com
September 10th, 2008 at 10:11 pm
Wow, ill have to whip up some of these buttins tonight! Thanks
September 10th, 2008 at 10:28 pm
Alas, free content that actually provides value! Very nice.
September 10th, 2008 at 10:48 pm
Hey Ryan,
You did it again! Thanks for the awesome content.
I am actually in the process of applying your information from all of your previous videos on one of my projects and I am confident that I will see some great improvements.
But I never thought of using that type of “Magic Buy Button”.
So guess what I am going to do?
Test out this Magic Button on one of my projects!
Thanks again for all the help you are providing us.
Melvin Perry
http://www.list-building-videos.com
September 10th, 2008 at 10:50 pm
Great video — thanks so much for the idea. I am trying it out on one of my sites.
The buy button now sure looks noticeable
Jill Rapley
September 10th, 2008 at 11:49 pm
Hey Ryan,
We added our opt in form to the top of our landing page and it’s converting around 33% right now. Before it was 18%.
You can check out our landing page here:
http://www.GoodMorningRealEstate.com
Thanks for all the split test data,
Chris Brisson
http://www.PowerLaunchIt.com
September 10th, 2008 at 11:55 pm
Hi Ryan, always love hearing what you have to share! Thanks and keep them coming.
Blessings,
Lori
September 11th, 2008 at 12:22 am
Ryan,
Man, I just appreciate all of these videos you share. Amazing.
September 11th, 2008 at 12:42 am
Hi Ryan,
I bought your 43 split tests when it first came out a couple months ago.
I implemented it on some of my sites and it definitely increased my conversions. Which means it put more money in my pocket.
I am definitely going to implement this button on my sites this month.
Thanks in advance…
Warmly,
Jason Pearson
http://www.onlinetrafficformula.com
September 11th, 2008 at 2:36 am
Personally, I don’t think this split test is relevant.
I’m going to assume you’re tracking sales and
not just clicks (which would be totally irrelevant)
If i’m not mistaking you have ~100 sales there..
from my point of view you’d need at the very least 200
sales to track 4 different elements… Late Halbert
was testing at least 100 sales / variant (so 400 sales)
Anyway, try to leave the split test running until Google
says you have a high confidence winner if you can. It
will take longer but it will be accurate.
September 11th, 2008 at 3:19 am
Hi Ryan, it’s good to see someone sharing their split-test results with the rest of us who are perhaps not quite as thorough.
(Maybe even lazy:-)
Just off over to check out 43splittests.com now.
Cheers,
Pete.
September 11th, 2008 at 5:23 am
Good timing. I’m just in the process of changing two websites introducing products for sales. I certainly will give this button a go.
Thanks.
September 11th, 2008 at 5:26 am
Hi Ryan
awesome video yet again. Having just started in IM I love all the free information you give out. It still amazes me that its the little tweeks that make all the difference. I like coming to your site as you can swamped with all the information out there but your snippets make great sense and easy to implement as they come in small chunks.
many thanks for all the free info.
September 11th, 2008 at 7:08 am
Hey Ryan, fantastic stuff yet again. Thanks so much for sharing. And on a side note, all of your other tests that you conduct in the Total Access Club are just as awesome.
(so is your continuity blueprint! Well worth getting up at 4.30am to purchase!!)
September 11th, 2008 at 8:00 am
Wow Ryan! Awesome video. Thanks for sharing this for free. I’m going to be adding this to my websites today.
Cheers,
Shaun Pearce
http://www.yourwebsiteacademy.com
http://www.learnphotoshopfast.com
September 11th, 2008 at 8:01 am
Hi Ryan,
Does “Add To Cart” work best on the button for a free newsletter sign-up?
If not, what do you suggest?
Thanks,
Danny
September 11th, 2008 at 8:03 am
More entertaining than most of the TV programmes I watch…
Your approach is so refreshing - I hope it’s paying dividends. You deserve it.
September 11th, 2008 at 8:29 am
time for the right of the just on my dream cars homes empire and companies buildings over
September 11th, 2008 at 8:51 am
Ryan,
Thanks so much for the valuable information. I will definitely give this a try as I have with some others of your test results.
September 11th, 2008 at 9:09 am
Excellent video. I love the short videos that are power packed. I don’t have time for the 30 minute videos.
Thanks again Ryan!
Vi Wickam
http://www.zellopages.com
Find Evansville, Indiana Businesses
September 11th, 2008 at 11:29 am
Hi Ryan,
Your video is 4:40, what happened to 3 minutes?
Seriously though, great split test results. This stuff is always gold.
As they say, “always be testing”.
September 11th, 2008 at 11:35 am
Amazing how one little change can make a huge difference. Thanks for the video and the gift. I’m going to make the change to one of my sales pages today and see what happens.
Thanks again for sharing,
Jane
http://www.yournichetemplates.com/adsense
September 11th, 2008 at 11:37 am
Great Video.
But does the “Add to Cart” words play a part? On my site we use Paypal and their buttons. I use the “Buy Now”.
Does that play a part in conversions? I know…. Test it!
And I shall.
Just wanted to know if you tested that already.
thanks,
Lu
http://www.DebtRelief911.com
September 11th, 2008 at 1:07 pm
Yea! this is awsome info Ryan.
You really save marketers from doing alot of diry work ourselves by providing results from your own tests… You are awsome man!
I love reading your blog because it gets me closer to the goals I’m trying to reach in my own business and it costs me nothing but my time to read and implement..
Thanks again for great info…
Raz
Here is a resource that gives great graphics for any direct emotional response website. This is really the best I’ve seen so far and it’s FREE… Check it out: http://www.MyCuttingEdgeBenefits.com/ <= Click It!
September 11th, 2008 at 2:38 pm
thanks for the info
do you have a picture of this button.
can i get it to use on my site.
September 11th, 2008 at 2:42 pm
Ryan, nice video bro… impressive as always
David
September 11th, 2008 at 8:10 pm
Great Videos! Love them all!
Matt
September 11th, 2008 at 9:37 pm
This is a great illustration of how a simple change can cause a big increase in response.
Thanks for the Info
Kevin
http://www.helicopterpilotcareers.com
http://www.airplanepilotcareers.com
September 12th, 2008 at 3:45 am
Thanks Ryan,
I’m looking forward to use that button in my marketing.
Chris
http://www.cashcruises.com
September 12th, 2008 at 3:37 pm
Ryan!
Like always, great stuff! Thank you! I hope to see some great results with these little “tweeks”
Cheers,
James Wedmore
September 12th, 2008 at 8:33 pm
Ryan, thanks for this video and the one about dropping the name field from opt-ins. I would never have thought to make those kinds of changes to a buy button. Almost makes me want to buy 43 split-tests this weekend and try all 43 on one page that only has a 2% conversion rate.
September 24th, 2008 at 6:27 am
Hello Ryan,
This is Massimo from Italy.
I was a bit surprised about your button-secret. I have tested and used tons of marketing strategies but this one seems to be very powerful…
Your post is very good, I need to put it in action right now. Thank you a lot!!!!!
October 10th, 2008 at 5:21 am
Hey Ryan,
This is simply superb content. I increased the size of my buy button, and am eagerly anticipating the improved results. Thank you so much for sharing!
Kind Regards,
Marc
http://www.sexualpowertools.com/
October 11th, 2008 at 4:31 pm
GREAT video, but there I was thinking that if I visited 43SplitTests.com I was going to be able to download this ‘magic’ button?! Well unless I missed the download link, I’d have to pay $97?
I mean, does ’snag’ just mean copy the button you have on that salespage? I sure wouldn’t have thought that, but hey, maybe I’m right!
Oh well!
Thanks
Mark
October 21st, 2008 at 12:22 pm
Thanks, I’m going to make one and in some minutes the testweek is on
Great tipp, I just don’t know whats useful, so your site & tipps are helping me a bunch 
Greets & Thanks,
Sebastian