Introducing: The Facebook Quality Score
Posted on by Ryan Deiss in Social Media
Facebook Ads has become the golden child of online ads, and it’s become one of my favorite pastimes to talk smack about Google Adwords and their faded glory. 
Despite Google’s currently unexciting ad platform, they paved the way for Facebook Ads, giving Facebook some big shoulders to stand on.
i.e. Facebook has just instated their first Ad Quality Score.
Facebook has hit the same wall Google hit with misleading advertisers, ‘free offers’, and advertisers who break the already set rules. What did Google do? They set up rigorous standards for advertisers and slapped a bunch of ‘bad scorers’ across the face.
Well, Facebook has plenty of naughty little advertisers and they’re about to pass out some slaps on the wrist.
Facebook just sent out a letter notifying their advertisers that they’ve allowed users to rate the ads they’re seeing by classifying their dislike for the ad with 6 different opinion options. Not only that, the user response to the ads is what Facebook uses to score the ads.
Ads that over index in the categories of ‘misleading’ and ‘offensive’ are about to get smacked! And if you don’t get your act in line within 14 Days then, “you may lose access to a dedicated account manager and beta tools, plus your daily spend limit could be impacted. Further offenses may result in permanent removal of your advertising privileges on Facebook.”
Here’s why they are doing a better job scoring than Google.
They are allowing the users to give the feedback. I’ll trust the users to tell the truth about the ads long before I will some evil Google robot.
It’s great to see Facebook grow up to be such a fine young man
Does this concern you? Are you going to make some changes to make sure you don’t reprimanded by Facebook? Reply below and let me know.
Learn More:
Want to safeguard your Facebook Ads from changes like the new quality score and anything else the might throw our way? Then you need to get my Facebook Ad strategy guide, Facebook AdPower, that’s going to keep you on Facebook’s good side.
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Connie
16. Aug, 2010
Please let me know when you have the info for Kate’s social media manager.
Thanks.
Steve
24. Jun, 2010
Ryan,
This site is sick!
thx,
Steve
Mark
12. Jun, 2010
Bottom line is the quality and usefulness of the ad itself. If the ad contains info and links that benefit the viewer then it doesn’t really matter where it comes from. Of course Facebook ‘slaps’ are to be expected and it will be easier to spot the offenders. There are so many ways to drive consistent free traffic to ones sites, that using paid traffic is only viable if the ROI is decent. Best to learn free traffic as that stays and grows.
Dwayne
11. Jun, 2010
I think if they keep with how they are doing it they will kick Google in the Arse. My ads have been doing very well, Im hoping not to relive the Google Death again lol…
-D
Desi Matlock
11. Jun, 2010
Although I disagree that Google’s got an “unexciting” ad platform, I do agree Facebook’s starting to learn the ropes and making leaps and bounds at being an ad platform. My best clients, the ones most willing to be brave on facebook, are definitely reaping the benefits. I expect the quality score to do nothing but help. Follow best practices and you should see improved numbers from this.
Facebook is a long way from good enough right now. The back end advertiser interface is crude and rudimentary. And conversions, while still in beta, are running a week late. A week is a LOOOONG time on the intertubes. But I must say, I overlook it entirely because the demographics are sinfully rich.