Increase opt-ins by ditching the name field
13. Aug, 2008 
66 Comments
This is one of the more surprising tests I’ve done in quite a while:
I actually increased my opt-in rate 5 – 8% (depending on the site) just by removing the name field from my opt-in forms.
In the video above I show where I got the idea and my take on why it improves opt-ins. Oh yeah, and if you’re worried that ditching the name field will hurt your ability to personalize your emails, DON’T!!
In the video I also cover why that’s not a factor, and why NOT including a “Hi Name,” at the start of every email can actually make your mailings look MORE personalized.
Check out the video above for all the details, and be sure to post your comments below. I’d love to hear your thoughts on this and how it works for you in your business.
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Ryan has a rare skill that shows in all of his offers. I am imagining if he had the tool we are offering how much bigger he could be!
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Keep up the good work
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I’ve wanted to test this for a while and you guys have saved me *loads* of time – thanks Ryan and the team!
Keep the tips coming!
Alex
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Does anyone else have any experience with this?
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Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info
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This advice is really going to help, thanks.
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Great quality stuff.
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I dont usually comment, but after reading through so much info I had to say thanks
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Thank”s for your great info Ryan.
I have not yet trying, but this info make me open mind.
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