Increase opt-ins by ditching the name field

13. Aug, 2008 66 Comments

This is one of the more surprising tests I’ve done in quite a while:

I actually increased my opt-in rate 5 – 8% (depending on the site) just by removing the name field from my opt-in forms.

In the video above I show where I got the idea and my take on why it improves opt-ins. Oh yeah, and if you’re worried that ditching the name field will hurt your ability to personalize your emails, DON’T!!

In the video I also cover why that’s not a factor, and why NOT including a “Hi Name,” at the start of every email can actually make your mailings look MORE personalized.

Check out the video above for all the details, and be sure to post your comments below. I’d love to hear your thoughts on this and how it works for you in your business.

NOTE: CLICK HERE for 43 more turnkey split-tests you can use to increase the sales and conversions on your own websites…

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66 Responses to “Increase opt-ins by ditching the name field”

  1. Aretha Stefansky Reply 24. Dec, 2009 at 6:02 am

    Simply want to say your article is striking. The clearness in your post is simply spectacular and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with succeeding post. Thanks a million and please keep up the gratifying work

    [Reply]

  2. Peter Reply 03. Oct, 2009 at 8:28 am

    Ryan has a rare skill that shows in all of his offers. I am imagining if he had the tool we are offering how much bigger he could be!

    [Reply]

  3. ForexFires Reply 21. Aug, 2009 at 11:56 am

    Keep up the good work

    [Reply]

  4. Forex Reviews Reply 09. Jun, 2009 at 4:31 pm

    I’ve wanted to test this for a while and you guys have saved me *loads* of time – thanks Ryan and the team!

    Keep the tips coming!
    Alex

    [Reply]

  5. George Reply 03. Apr, 2009 at 11:42 am

    Does anyone else have any experience with this?

    [Reply]

  6. Make Money Online Reply 02. Apr, 2009 at 11:12 pm

    Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info

    [Reply]

  7. Dillion Reply 01. Apr, 2009 at 12:29 pm

    This advice is really going to help, thanks.

    [Reply]

  8. Danielle Reply 24. Mar, 2009 at 8:06 pm

    Great quality stuff.

    [Reply]

  9. Danielle Reply 23. Mar, 2009 at 12:02 pm

    I dont usually comment, but after reading through so much info I had to say thanks

    [Reply]

  10. Iwan Bagus Reply 18. Mar, 2009 at 3:03 pm

    Thank”s for your great info Ryan.
    I have not yet trying, but this info make me open mind.

    [Reply]

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Trackbacks/Pingbacks

  1. Need More Opt-Ins? Throw Away Your Name! : : Missing Link, Inc. - 19. May, 2009

    [...] came across this post on Ryan Deis’ blog “Increase opt-ins by ditching the name field”. Ryan increased his opt-in rates 5-8% by removing the name field on his opt-in [...]
  2. Conversion Rates - 23. Sep, 2008

    [...] Originally Posted by michaelzenga999 Here is my question, I am thinking of going to a site that is simply a site that asks people to opt in like Eben Pagan does: Michael, Did you mean instead of filling out as many information as people would on your current form, people would just fill in name and email like on Eben’s website? Or Not as much content as your current site, but one looks like Eben’s (one page) while filling out same amount of fields on the opt-in form? If you’re simply needing to collect many email subscribers, then sure, less field the higher conversion you could probably expect. I did a test and after taking out "name field" from subscription, opt-in rate went up significantly so I am sticking with that method myself — in other words, one field = email. If you’re not too concerned about personalization (which people probably know you’re not addressing directly to individual recipient today) then leave email address only. But I didn’t invent this and want to give credit to Ryan Deiss’ case study and also tried it myself. Here is a link for Ryan’s video >> Increase opt-ins by ditching the name field | Driving Traffic [...]
  3. Putting Names in Subject - 22. Aug, 2008

    [...] subject field used to work great, but not that great anymore. With that said, you want to check out Ryan Deiss’ recent blog post that may help you, although indirectly. __________________ FREE Report For [...]
  4. Internet Business Make Money Online With Welly Mulia » How To Stand Out From The Crowd - 20. Aug, 2008

    [...] just a few days ago, Ryan Deiss explained a trick that you can try to increase your opt-in rate. The trick is to ditch the name field so that people only need to enter their emails in order to [...]
  5. Ryan Deiss Ditches the Name Field and Increases Opt-in Rate | RISING ABOVE THE NOISE - 15. Aug, 2008

    [...] a blogger gets attention he deserves.  Ryan Deiss at DrivingTraffic.com conducts a split test by doing away with the name field from auto responder [...]
  6. How To Instantly Improve Your Landing Pages Opt In Rate By Up To 8% By Making One Small Change! | www.ItWasSoEasy.com - More Than Just An Article Directory! - 14. Aug, 2008

    [...] Click Here for the video. [...]

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