Increase opt-ins by ditching the name field
Posted on by Ryan Deiss in Conversion Optimization
This is one of the more surprising tests I’ve done in quite a while:
I actually increased my opt-in rate 5 – 8% (depending on the site) just by removing the name field from my opt-in forms.
In the video above I show where I got the idea and my take on why it improves opt-ins. Oh yeah, and if you’re worried that ditching the name field will hurt your ability to personalize your emails, DON’T!!
In the video I also cover why that’s not a factor, and why NOT including a “Hi Name,” at the start of every email can actually make your mailings look MORE personalized.
Check out the video above for all the details, and be sure to post your comments below. I’d love to hear your thoughts on this and how it works for you in your business.
74 Responses to “Increase opt-ins by ditching the name field”
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May 19, 2009
[...] came across this post on Ryan Deis’ blog “Increase opt-ins by ditching the name field”. Ryan increased his opt-in rates 5-8% by removing the name field on his opt-in [...]
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September 23, 2008
[...] Originally Posted by michaelzenga999 Here is my question, I am thinking of going to a site that is simply a site that asks people to opt in like Eben Pagan does: Michael, Did you mean instead of filling out as many information as people would on your current form, people would just fill in name and email like on Eben’s website? Or Not as much content as your current site, but one looks like Eben’s (one page) while filling out same amount of fields on the opt-in form? If you’re simply needing to collect many email subscribers, then sure, less field the higher conversion you could probably expect. I did a test and after taking out "name field" from subscription, opt-in rate went up significantly so I am sticking with that method myself — in other words, one field = email. If you’re not too concerned about personalization (which people probably know you’re not addressing directly to individual recipient today) then leave email address only. But I didn’t invent this and want to give credit to Ryan Deiss’ case study and also tried it myself. Here is a link for Ryan’s video >> Increase opt-ins by ditching the name field | Driving Traffic [...]
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August 22, 2008
[...] subject field used to work great, but not that great anymore. With that said, you want to check out Ryan Deiss’ recent blog post that may help you, although indirectly. __________________ FREE Report For [...]
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August 20, 2008
[...] just a few days ago, Ryan Deiss explained a trick that you can try to increase your opt-in rate. The trick is to ditch the name field so that people only need to enter their emails in order to [...]
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August 15, 2008
[...] a blogger gets attention he deserves. Ryan Deiss at DrivingTraffic.com conducts a split test by doing away with the name field from auto responder [...]
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August 14, 2008
[...] Click Here for the video. [...]
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26. Jul, 2011
Finally..
that it’s true system use opt ins…
very thank you
mark sherris
29. Jun, 2011
This is an interesting test. I actually tested this out on some of my campaigns over the past couple of days and to my suprise my opt in rate HALVED! lol
Couldn’t believe it lol… just shows though that you MUST test everything!
Steven Harris
01. Jun, 2011
Amazon.com DOES send your FULL NAME, first and last, in the SUBJECT of the email….and it work. 1. It gets my attention and 2. On my own 64k emails, it drastically improved my open rates, I got a 50% increase in my open rates…so I want their full name for better penetration on the follow ups email.
Steve
trading in singapore
09. Dec, 2010
Great tips for email marketing. I will try this strategy and let you know how it works.
thank you
Troy Tanga
30. Nov, 2010
One of the few times the word split equals positive results. You got it going Ryan. Look forward to purchasing the 43 split test 2.0. Thanks Troy Tanga
Ryan Deiss
30. Nov, 2010
Troy, in case you didn’t know, 2.0 is out! http://43splittests.com/
John Williamson
03. Oct, 2010
Love all your split-test-higher-conversion information. You have increased my bottomline so much! Thanks!
Author Of Creando Negocios Web
06. Aug, 2010
I’ve got a website in a sexual education niche and my opt-in rates bumped 15% when I got rid of names in my opt-in forms.
Really impressive.
Aretha Stefansky
24. Dec, 2009
Simply want to say your article is striking. The clearness in your post is simply spectacular and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with succeeding post. Thanks a million and please keep up the gratifying work
Peter
03. Oct, 2009
Ryan has a rare skill that shows in all of his offers. I am imagining if he had the tool we are offering how much bigger he could be!
ForexFires
21. Aug, 2009
Keep up the good work
Forex Reviews
09. Jun, 2009
I’ve wanted to test this for a while and you guys have saved me *loads* of time – thanks Ryan and the team!
Keep the tips coming!
Alex
George
03. Apr, 2009
Does anyone else have any experience with this?
Make Money Online
02. Apr, 2009
Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info
Dillion
01. Apr, 2009
This advice is really going to help, thanks.
Danielle
24. Mar, 2009
Great quality stuff.
Danielle
23. Mar, 2009
I dont usually comment, but after reading through so much info I had to say thanks
Iwan Bagus
18. Mar, 2009
Thank”s for your great info Ryan.
I have not yet trying, but this info make me open mind.