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Google’s War On Over-Optimization - Driving Traffic

Google’s War On Over-Optimization

By on May 8, 2012

Has you site recently dropped like a rock, right off the front page of Google? If so, a big, scary, rank-wrecking bird from Antarctica may be to blame.

Yes, I’m talking about Google’s latest site-slapping update, codename: Penguin. So what did you do wrong?

Ironically, many of the things you’ve done to boost your page rank on Google may have just caused your site to lose authority. The penguin is a funny bird…

It was no secret that Google wasn’t happy about a broad range of the keyword and link-building schemes going on. In fact, Google has been slapping digital marketers for a broad range of offenses since the early days. Trust me… I know all about it.

This time, however, Google gave us fair warning. Matt Cutts pretty much declared war on “over-optimization” at SXSW

And what they’re doing is actually driven by the desire to improve the quality of search results. So it’s actually a good thing for Google users overall.

HEY, I’m trying to look at the bright side…

What Penguin HATES: “Over-optimization”

As you can imagine, Google doesn’t like it when webmasters try to trick it’s search engine with “black hat” SEO schemes. Supposedly, the folks at Google are trying to reward “white hat” SEO efforts, but we’ll get to that in a moment.

First, we should take a quick look at what Google is slapping sites for, so hopefully some of us can get out of the path of destruction:

  1. Keyword loading, aka “webspam”
  2. Misleading or irrelevant outbound links
  3. hidden or cloaked text and/or links

Google calls this “over-optimization,” but what they really mean is “exploiting sneaky SEO loophole tactics.” For many of us who may have dabbled in this gray area in the past, Google is planning to make us pay.

On the flipside, Google’s Matt Cutts tweeted that Google is responding to complaints from sites that believe they’ve been unfairly affected.

We’ll see how that goes…


If you’re concerned about your site — and if you’ve hired anyone to do any “SEO work” on your site in the past, you probably should be — here’s a great article about how to check your site for over-optimization.

Guidelines for the future are simple: Engage in white hat optimization only. That means you should write helpful, meaningful content that’s relevant to the topic of your site… with helpful, relevant links.

Mainly, Penguin’s about what you should NOT do.

To all of you SEO masters on Fiverr, whose tactics have been ravaged by Penguin: Hang in there…


About Ryan Deiss

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One Comment

  1. angela

    March 2, 2013 at 12:22 pm

    yes for once I like to know the name of my website’s and may have a
    possiably Engin and what I’m market and selling. I supposed to make alot money in thease account’s, there lot missing and I’m not idot but
    lot of people make me to be one. while they earn the money and leave me
    out. I belive I need to leave I’m not goto let someone walk all over me
    & do as please. I help them alot and they act like my friend’s.maybe I
    don’t know anymore. angela simms and you can show this.

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