Google Caffeine: A Call To SEO
Posted on by Ryan Deiss in Search Engine Optimization
Google Caffeine is here and we all know it. (Click here in case you don’t know)
There are 2 types of people who should care about this.
1- People engaged in SEO
2- People NOT engaged in SEO
Google Caffeine is “a rewriting of Google’s indexing system…it’s essentially rearchitecting or rewriting a large chunk of how Google indexes pages.” Google isn’t trying to make our jobs harder; their goal is to increase search speed in terms of crawling, page indexing, and page serving.
If you’re already engaged in SEO, then you there is some tweaking you need to do to keep up with Google’s changing systems (otherwise you might get left behind). And if you don’t do SEO, it’s a great and timely opportunity to apply some simple techniques to get some quick search ranking results results.
Regardless of which category you fall in, here are a few things you can do.
1- Submit an updated site-map to Google Webmaster because Google Caffeine will be crawling the web much faster, so having a road map for them to get to all your content is crucial.
2- Tag all the content on your site (videos, images, music, blog posts, twitter lists, bookmarks, etc) because all of this tag info will now be included in the indexing and serving of content.
With these simple tips aside, the most important thing is to be aware of how changes like these are a call to all of us to check up on our SEO. Regardless if you’re an SEO junkie or not, it’s a vital piece of the puzzle for your search ranking success.
I know the tips I listed are pretty basic…To all you SEO gurus, what other things should we be on the lookout for in light of Google Caffeine? Comment Below!
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03. Aug, 2010
Yes tag is most important, its include the content which is clear the concept of the topic.
Laura
23. Jul, 2010
What is your position on meta tag keywords? And yes, I know they are not the same as post tags. Just curious, there are a lot of opinions out there.
Mike
06. Jul, 2010
So tags are getting more important? I dont have the faintest clue about progamming, is tags a specific attribute or how are they identified?
Ryan Deiss
06. Jul, 2010
@Mike, Yep, tags are more important. Google will use the data in tags for indexing pages. Tagging can be done very simply in WordPress by entering in keywords into the tag sections for posts, images, etc.
A tag should include the content’s specific topic, the category of the topic, and maybe a subcategory, at a bare minimum. For example: nike turbo shox shoe blue, shoes, footwear, apparel.
Mike
06. Jul, 2010
@Ryan Deiss, Good stuff. Im running Joomla & Virtuemart, is there support for the kind of tagging you refer to? I need to read up on this.
Ryan Deiss
06. Jul, 2010
@Mike, I haven’t used Joomla for a bit, but from what I remember, it’s just as simple to tag in Joomla as it is in WordPress. There should a ‘tags’ section for posts and media within the Joomla editor where you can enter your tags.
Google will crawl the web for the data found in the tags on your site and use it for indexing purposes. So having all of your content tagged makes it easier for Google to find it and use it.