I don’t recommend a lot of books, and that’s not because I don’t read a lot of books.
The fact is, most business books kinda suck and would be better off as 15 - 20 page reports. Personality Not Included is definitely an exception…
The author, Rohit Bhargava, spends the first half of the book explaining the importance of incorporating personality in business. It’s good information, but without the Part 2 of the book it would be “just another business book”.
But in Part 2 he includes exercices and turnkey techniques you can use to actually put his information into action. It’s the kind of thing you’d expect to see in an expensive home-study course!
My advice: Buy this book, read it, and implement the techniques in your own business.
It’ll probably be the best $15.61 investment you make all year…
November 4th, 2008 at 11:47 am
Hi Ryan,
Thanks for the great review, I’m thrilled that you found the book useful and different from others that you’ve read! I’ll be adding your blog post to my list of reviews on the site and also wanted to point you to the ISBN/Copyright page of the book for some bonus content and a link that you might have missed …
Hope we get the chance to connect at a marketing event in the near future.
Rohit
November 5th, 2008 at 7:15 pm
thanks so much for sharing Ryan - I’ve recently started learning myself that it’s the person behind the business that makes it a success. I’ll check out this book. Thanks again.
December 6th, 2008 at 5:01 am
Rahit- you can expect to see a sale from Japan
Ryan- looks like a great op for you do a collaboration. Looking forward to the online home study course.
David