How To Create The Perfect Lead Magnet
Posted on by Ryan Deiss in Conversion Optimization
I made this quick video to show you the criteria I use to ensure that I have a rock sold lead magnet that is going to convert and get me a ton of QUALIFIED optins.
Watch the video below to see the 3 step filter that run all of my lead magnets through:
Get The Squeeze Page Template That I Use At:
http://www.googlefriendlylandingpages.com



dennis
04. Nov, 2011
good informational video. gives additional ideas and things that we should consider in the lead-magnet creation aspect of our site(s).
Coach Rahz
21. Oct, 2011
Very useful content. I really like that you mentioned deliver because I feel I’ve opted in for a reports and that had sexy names and weren’t worth crap.
Thanks Ryan
Randy
25. Jan, 2011
Great video Ryan, If you have a great lead magnet and a crappy landing page you can still be successful. But even if you have a great landing page a crappy lead magnet may only get you a crappy list – or worse, a loss of credibility.
Doug
02. Nov, 2010
Good Video Ryan!! I really like your Stuff. I found this is the old old archives here.
I did figure out how to get my hands on List Control…. And WOW is all I can say.
Frank Kern is My Best Friend in Internet Marketing. Just that first module could have been worth 500$. (seriously)
Amazing How He goes From Learning the Basics for NEWBS….All the way for Psychology….and Influence.
Most valuable course I’ve Ever Found.
Ron Reed
30. Sep, 2010
Nice! Great vid
Christian
26. Sep, 2010
Good stuff Ryan, thanks! I’ve been having some problems with Google adwords recently so I’ll take all the help I can get.
Bruce Cagle
18. Jul, 2010
Ok, it was great! really. And the best part is the Delivering Part. Now I will make sure I give so much on that first step that no one will drop me. Thanks, Bruce
Better Leads More Sales
28. Apr, 2010
Just stumbled upon this simple but very relevant video – any chance the link to the template can be updated?
Cheers
Graeme
steve
01. Mar, 2010
I liked what you said, but kind of loses impact when you offer a template that has been pulled.
Rodney
05. Feb, 2010
Great video Ryan. I love the simple concepts. I’d love to get a URL so we can see one of your lead magnets and get the concepts a little deeper.
Darryl Green
26. Jan, 2010
Very good advice. It so happens that I just created my first squeeze page last night before I saw your video. I would like some feedback since it’s my first. Thanks Ryan. Anyone else please feel free to leave any helpful suggestions. Thanks
Anthony
31. Dec, 2009
You said something at the 4:25 mark that I will totally live by!! Great video, Ryan.
Billy
05. Nov, 2009
Great video. You always make it seem so easy. Although I guess in reality your ideas aren’t so complex. So why didn’t I think of it? :^)
Audrey Johnson
28. Sep, 2009
I was so impressed with the content of your video. It got right to the point and told me what I needed to do and how to get qood quality lead traffic. I have been trying to get into the Social Media Market but didn’t know how to get started- THANKS A MILLION
Kai Druhl
26. Sep, 2009
Great video. It seems your lead magnet is as important, even more important than the squeeze page itself, because it can cause more damage if done wrong. I found the point about framing very valuable, as I tend to oversupply with content early on. So, the point is, deliver, but don’t over deliver. How are you testing various lead magnets in your campaigns?
Rodrigo Santiago
14. Sep, 2009
Great vid, Ryan!
Kevin Walker
13. Sep, 2009
Great video and ideas on lead capture page improvements. I’m going to implement this right now on my own LCP!!