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Copywriters, I need your help!

Wed, Aug 13, 2008

Copywriting

I have been working on a new project I call “Copy Chunks.” Basically I realized after writing over 300+ salesletters that I have used  certain guarantees, offers, headlines etc… that have always outperformed others.

So I have set out to create the perfect salesletter template / templating system.

This is where I need your help. If you have a great guarantee, scarcity statement, offer, PS, call to action or any other part of a salesletter that has always performed strongly, please post it here.

I’ll be giving a copy of my $2000 List Building Bootcamp DVD’s to the person with the best addition and I’ll have other prizes for all those who throw something worthwhile into the pot. Thanks in advance, and good luck!

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6 Comments For This Post

  1. AP Says:

    I have noticed, that on a webmaster services website I used to run, I saw a jump in orders after having put my picture and physical address and contact details. Just to prove to them, its a real person who is running the website and one can get in touch.

    Although, I never applied this thing in a sales page, but just used it in the footer of my websites.

    Just my 2 cents :)

  2. David Says:

    Ryan, I’m creating on a very similar product that is complimentary to the Copy Blocks concept you mention. There may be a way to collaborate and create an ever more compelling offering if we come together on it.

    Drop an email if you’d like to know more and we can talk.

  3. SAT Essays Says:

    Here’s a PS I’ve used that works like gangbusters:

    P.S. Many people think it’s impossible to eliminate a fear you’ve lived with for years. Everybody also said it was impossible to get to the moon or live with an artificial heart.

    But what if it really is possible to get rid of your fear—quickly and permanently and you missed this incredible opportunity?

    With our money-back guarantee you really have nothing to lose and so much to gain.

    So why don’t you submit your order online today?

    Next time you speak in public you can be fearful or fearless. It’s really up to you.

  4. Kenneth Yu Says:

    Hey Ryan,

    I do have tons of chunks I use that are effective. I rather email them to you though since that’s quite a bit…

    Is that possible? It does not have to be your private one, just an address that I can send an attachment to :)

    REPLY FROM RYAN: Feel free to email it to my custom support manager, Alison, at: supportATdrivingtrafficDOTcom.

    (Obviously you’ll want to replace the AT with “@” and the “DOT” with “.”)

  5. Mike Wanner Says:

    Ryan,

    I’ve written a few and hired a few to help out on sales letters. Here’s a handful.

    Call To Actions (basic but effective):
    —————————————————–
    * Limited Edition, Order NOW before it’s too late! 1-800-555-1334.
    * 20 Ways to immediately increase your dating success. Sign up now to get this $29 value FREE!
    * Increase your web site traffic by 200 percent! Click here to find out how!
    * Visit this link here to receive this FREE audio.
    * Click here to subscribe to our “Ask the Professional Web Designer” ezine.
    * Click here to instantly download your online training program!

    Offer (co-authored)
    ————————————
    So now comes the moment of truth.
    Are you sure there isn’t a hidden agenda?

    Why am I doing all of these things for YOU?

    Why am I practically giving away this program for only $97 when other people are charging $197 and even $397?

    Why am I giving you all these free bonuses – from Agile Entrepreneurship to the Mr. H interview (which to remind you, boosted our profits by a whopping 456% with one tiny secret)?

    As promised earlier, here’s the answer

    Because we practice what we preach.

    I want to remove every shred of doubt from your mind about whether or not I can help you by OVER-DELIVERING on the value and be the most generous internet marketers on the planet.

    I believe that once you start discovering our amazing strategies and tactics – you’ll be hooked and once you’re HOOKED – you’ll want to learn MORE so that I can help you take your business to even more stratospheric levels – exceeding all your sales targets
    Now – “What about YOU?”

    What are you prepared to do from your side of the fence to make things happen?

    May I make a helpful suggestion?

    Why not become a certified member of the MindValley Labs Insider? At least try it out for a month. 30 days isn’t too much to ask now, is it?

    ——————————————-

    Guarantee

    Our Dual Guarantee
    Return on Investment Guarantee:

    You have 30 days 7 hours and 12 minutes to test the course. If this product does not pay for itself within this time frame days of purchase, just return it to us for a full refund.

    We’re kidding about the specific time.

    Don’t worry if you return the product and it’s late by a few days, we’ll still give you a full refund. And, in exchange for the returned product, we’ll send you a list of partners that you may want to learn from. If you are bottom feeding, and just looking for the lowest price, thanks for qualifying yourself so we didn’t have to spend hundreds doing that ourselves…

    Best in Field Guarantee:

    Furthermore… we GUARANTEE that you will not find a better course on internet entrepreneurship. If you do, simply email us within 30 days for a full refund.

    #2

    Here’s my very simple guarantee:

    Join Stationery Access Club for a FULL month, and try it out.

    Watch the videos, attend the monthly calls, go through all of the Beginning and Advanced trainings and bonus materials… come to the Stationery Summit in New York City on August 12… and implement what you learn.

    This is the ONLY way for you to know whether you are right for this program.

    If you get to the end of your first month, and you have any doubt that you won’t be able to double your income in the second month, just ask for your money back.

    No questions, no hassles.

    My business isn’t based on taking people’s money if they don’t want to give it to me. And I want you to feel COMPLETELY confident that you’re going to be able to “try before you commit” to the program.

    ——————————————-
    P.S Example

    If you’re fascinated with the topic of surfing, and you’d like to get an in-depth education on it, then you need to go and download
    my latest eBook “Surfing Isn’t A Choice, It’s In Your Blood.” You
    can download it now and be reading it within a few
    minutes. Download it here:

    I’ll talk to you again soon.
    Your Friend,

    Mike W.

    P.S. Take a minute and look through all of the
    different programs I’ve put together to help you
    learn how to accelerate your surfing to the pro level using the kinds of
    techniques that guys like Kelly Slater use everyday. You can see
    all of them, watch great video clips, and get a
    bunch of other great stuff here:

    ———————————–

    Ryan - I try a bunch of different stuff but nothing solid yet. I’ve bought your Ultimate List Building DVD’s and love it. Anyway if I win, to give me three or so months access to your Total Access Club?

    Thanks!

  6. Ron Reed Says:

    Here is a P.S. (Postscript) I’ve been using for years…

    … test it … test it … TEST IT! :)

    ===========================

    P.S. — How many of the [X] number of strategies in [INSERT_PRODUCT_NAME] will work for you?

    I don’t know.

    What I CAN tell you is over [X number] of people just like you have purchased [INSERT_PRODUCT_NAME] since [INSERT_DATE], and I get phone calls every day from people praising the product and telling me how their lives have changed.

    They’re [INSERT_EMOTIONAL_DRIVER] is better than ever. They feel like they have their life in control. They feel alive again!

    Imagine that feeling. Imagine having that advantage.

    Now, let’s say you didn’t buy this product.

    Where will that leave you?

    Will you get your [INSERT_EMOTIONAL_DRIVER] using your current strategy?

    Probably not.

    Will you be kicking yourself for the rest of your life if you didn’t try EVERYTHING possible to achieve [INSERT_EMOTIONAL_DRIVER]?

    Absolutely.

    I can’t make the decision for you. It’s 100% up to you.

    I CAN help you, but you’ve got to take the first step.

    If you get stuck, or need private counseling, I’ve included my phone number and contact information in the product so you don’t have to go through this alone.

    ===========================

    With all due respect… I swiped this from the “Stop Your Divorce” letter Dean Jackson wrote years ago…

    BUT…

    It works. Period.

    Test it!

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