Archive for 'Trends & Testing'
How You Can Buy Growth Like The Big Fish
Posted on 15. May, 2012 by Ryan Deiss.
Social sharing sites are freaking red hot right now. Over the past month, we’ve watched major tech companies shell out eye-popping stacks of cash to acquire hyperactive social apps… LinkedIn bought SlideShare for $119M, Zynga paid $200M for DrawSomething, and of course Facebook bought Instagram for a cool $1B. So what exactly is going on [...]
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Tech Bubble Part Deux?
Posted on 01. May, 2012 by Ryan Deiss.
As the technology sector continues to pump out impressive growth quarter after quarter, there’s a ton of persistent chatter about the dark side… It’s mostly about an epic, big budget sequel called The Return of the Tech Bubble. With so many IPOs launching in the past year, most of them tech companies, it’s pretty easy [...]
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The Piggyback Launch Model
Posted on 24. Apr, 2012 by Ryan Deiss.
Only a few years ago, marketers had to build their online business from the ground up. Being a smarter marketer literally meant knowing the nuts and bolts of web design, marketing funnels, and user experience… But that’s no longer the case. Sure, those skills may be very helpful, but the ground-up model is NOT the [...]
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Did Instagram Build To Sell? [INFOGRAPHIC]
Posted on 10. Apr, 2012 by Ryan Deiss.
“Build to sell” is one of those high-level business concepts that TONS of entrepreneurs like to talk about… but that few actually have the discipline to follow through on. In a typical build-to-sell scenario, a company needs to prove that its model works, remain profitable for at least 2 consecutive quarters, and show the potential [...]
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Why Groupon Needs Smarter People
Posted on 03. Apr, 2012 by Ryan Deiss.
Groupon dropped a nasty little surprise on investors before it went home for the weekend on Friday. The company had to revise its numbers down $14.3M in the fourth quarter. And now it’s under investigation by the SEC. Why? The online coupon company failed to set enough money aside for refunds… It seems pretty obvious [...]
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