Archive for 'Trends & Testing'

The Super Bowl As A Social Experiment

Posted on 07. Feb, 2012 by .

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I had a great time watching Super Bowl XLVI, but not so much because of who was playing. It was a great game, don’t get me wrong… BUT what’s really exciting about events like this for marketers is watching the massive changes year over year. The Super Bowl is a litmus test for what’s going [...]

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Why IE’s Days At The Top Are Numbered

Posted on 06. Dec, 2011 by .

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For years, programmers have griped about having to cater to Microsoft’s browser near-opoly. Internet Explorer, designers complained, didn’t play by the rules and wasted tons of their time. Most of these web designers will be happy to know that IE’s kung fu grip on the browser market is finally and quickly breaking down. Last week, [...]

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New! Horizontal opt-in test 40% boost

Posted on 25. May, 2010 by .

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This is one of the reasons that Internet Marketing still gets my juices flowing.  When it comes to online marketing, even the craziest ideas are worth testing because some times those crazy ideas wind up converting. Here’s one such example… Some dude out there thought it would be a good idea to use a ‘Mad [...]

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