Driving Traffic

Google Caffeine is here and we all know it. (Click here in case you don’t know)
There are 2 types of people who should care about this.
1- People engaged in SEO
2- People NOT engaged in SEO
Google Caffeine is “a rewriting of Google’s indexing system…it’s essentially rearchitecting or rewriting a large chunk of how Google indexes pages.”  [...]

I’m sure most of you have heard the rumor, but just in case you haven’t…
Google is rumored to be making another run at Facebook with Google ME. This, after the failure of Buzz, is Google’s attempt to get their foot in the door of Social Media for real.
It’s probably good timing seeing that Facebook is [...]

Facebook went after Google Adwords with Facebook Ads, and now they’re going after Google Search with their new Open Graph Search Engine.

Most people are excited about this because they love to see someone challenge Google’s empire.  But me, I’m excited for a different reason. I can smell a new avenue for some mega-effective SEO.
Before [...]

I ran across this just the other day and had to make mention of it.

Why would you choose SEO over PPC? A recent case study done by a professional SEO company reveals some very convincing answers.

Traditional advertising doesn’t have the viral capabilities of social media primarily because it doesn’t provide a platform where consumers can immediately respond and share. Most marketers out there are turning to social media for sales promotions long before traditional channels.  We all want our products to go viral, right?
One company is recognizing this trend shift [...]

IBM has historically been known as a hardware driven computer Tech Corporation. They’ve had their hand in a few different fires in the past, but a new acquisition by IBM is pushing them head first into web analytics.
IBM just acquired Coremetrics, a web analytics and online marketing optimization company.
May not sound like a big deal, [...]

Twitter is in the process of rolling out promoted tweets, so needless to say their monetization ball is rolling.  And apparently all the new money coming in has their creative juices flowing too.
Twitter has announced they are in a testing period for Promoted Trends. You’ve Probably noticed it on your Twitter page.
Off the bat, I [...]

A lot of us know that Twitter works, because we’ve seen it work. It’s amazing that if you know how and what to Tweet, you can really drive a load of traffic to your sites and build a solid list…For FREE!
The tough part is that there isn’t an honest way to do analytics on your Twitter account [...]

I ran across this tool the other day and I think it’s definitely worth a mention for all you affiliates out there.  As someone who has done my fair share of affiliate promotions, I know the hurdles and frustrations that go along with it. LinkShiftr is offering some really helpful solutions.
As part of their free [...]

I honestly can’t think of a more exciting thing to hear.  A niche market that is small but growing.  This means 2 things: 1- there is an increasing demand for the product or service 2- the market still has an even playing field (i.e. the 800 pound Gorilla isn’t in the room yet).
In the end [...]