Driving Traffic

Keyword & niche research is flat out tedious & time consuming, but it’s a necessity for anyone looking to enter a niche for the first time or to expand their keyword reach [...]

I’m a believer that Google isn’t quite the mystery we think it is. Sure, the word ‘Algorithm’ is a bit intimidating, but[...]

I’ll admit that I have a love/hate relationship with Twitter. I LOVE that Twitter is hyper effective tool to grow our online friends/fan bases and get content to go viral. I HATE that Twitter is constantly not working due to some unknown technical error.

I think it’s safe to say that most of us have our SEO targets set on Google (and PPC for that matter). And it’s pretty appropriate seeing that Google owns such a vast majority of the search engine market [...]

Google is getting really good at one particular thing that has spurred much of their recent growth.  It’s one skill that can only be mastered by a company with TONS of cash. I suppose you can call it the art of ‘acquisition’.
Or more simply, they buy a lot of fledgling companies that are packed with [...]

A lot of us spend most of our ’search engine’ focus competing against other sites that rank high in our niches, often toggling back and forth for the top spot. BUT sometimes your biggest competitor can be yourself.
And this is why every successful campaign (organic or PPC) needs a good SERM (search engine reputation management) [...]

There has been some debate as to whether or not Twitter is an effective or appropriate platform for customer support. Personally, I’ve made my mind up about it[...]

OK, the title sounds a little more severe than it is, but it’s mostly true. As the Bing-Yahoo merger nears its fruition, the tides seem to be changing as Bing is rising to the occasion.
The latest quarterly report from Efficient Frontier shows great news for Bing.  Bing’s most recent quarter reveals that ad impressions are [...]

I found this handy little tool the other day and wanted to pass it along.

A little background first: If you want success in blogging, you NEED inbound links. ( it’s just part of the puzzle)
What’s an inbound link? Ex. You post a comment on someone’s blog and leave a link to your site along [...]

I’m not one to bash PPC or to say SEO is the only way to go (you need both!), BUT I think this infographic says a lot about where we should be focusing our time & efforts in regards to getting the highest ROI from search engines.