Archive for 'Marketing Tips'

The Android Marches On

Posted on 31. Jan, 2012 by .

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Google has been the biggest kid on the block for years, but something has the 800lb gorilla spooked… Apple’s ecosystem clearly came out on top after the holiday season… even though 6 million+ Android-powered Kindle Fires were sold. If I had to guess, I’d say that’s why Google is pulling all the stops — doing [...]

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Video Is Where The Web Is Going

Posted on 24. Jan, 2012 by .

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When it comes to digital marketing, there are trends that whisper…. and trends that SCREAM. Capitalizing on trends that whisper is what makes you seem cool and ultra-informed. But it’s the trends that scream that you really can’t afford to miss out on. Right now, one of the loudest trend I’m anticipating in 2012 is [...]

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A Tale Of Two Social Networks

Posted on 17. Jan, 2012 by .

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It’s impossible not to draw parallels between Facebook and the other network that could have been Facebook… That network is, of course, MySpace, or my_____, or whatever catchy spelling that schizophrenic company is going by these days. According to a study published last week, Facebook is on its way to a billion users worldwide in [...]

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Battle Of The Formats

Posted on 10. Jan, 2012 by .

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When most people watch a football game on TV, what are they looking at? The ball, right? It’s like that old saying, “Keep your eye on the ball.” The next time you watch a football game (and considering the staggering ratings numbers the NFL is putting up these days, most of you do), I want [...]

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How Much Is A Twitter Follower Worth?

Posted on 27. Dec, 2011 by .

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Right now, a company is suing one of its former employees for… … 17,000 Twitter followers — each valued at $2.50 per month. According to the NYT, that’s a grand total of $340,000 folks! It’s the first time I can remember a lawsuit that places an actual dollar figure on Twitter followers, but I’m positive [...]

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