Archive for 'Marketing Tips'
How You Can Buy Growth Like The Big Fish
Posted on 15. May, 2012 by Ryan Deiss.
Social sharing sites are freaking red hot right now. Over the past month, we’ve watched major tech companies shell out eye-popping stacks of cash to acquire hyperactive social apps… LinkedIn bought SlideShare for $119M, Zynga paid $200M for DrawSomething, and of course Facebook bought Instagram for a cool $1B. So what exactly is going on [...]
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The Piggyback Launch Model
Posted on 24. Apr, 2012 by Ryan Deiss.
Only a few years ago, marketers had to build their online business from the ground up. Being a smarter marketer literally meant knowing the nuts and bolts of web design, marketing funnels, and user experience… But that’s no longer the case. Sure, those skills may be very helpful, but the ground-up model is NOT the [...]
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What The Visual Revolution Is Really About
Posted on 17. Apr, 2012 by Ryan Deiss.
In all the theorizing I’ve read about social media’s big move toward artsy photography, I haven’t found one article, or even one blogger who’s really pulled back the curtain… So I’m just going to come out and say it. It’s ALL about product placement. The “visual revolution” as it’s being called, is a user driven [...]
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Did Instagram Build To Sell? [INFOGRAPHIC]
Posted on 10. Apr, 2012 by Ryan Deiss.
“Build to sell” is one of those high-level business concepts that TONS of entrepreneurs like to talk about… but that few actually have the discipline to follow through on. In a typical build-to-sell scenario, a company needs to prove that its model works, remain profitable for at least 2 consecutive quarters, and show the potential [...]
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Why Groupon Needs Smarter People
Posted on 03. Apr, 2012 by Ryan Deiss.
Groupon dropped a nasty little surprise on investors before it went home for the weekend on Friday. The company had to revise its numbers down $14.3M in the fourth quarter. And now it’s under investigation by the SEC. Why? The online coupon company failed to set enough money aside for refunds… It seems pretty obvious [...]
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