My Blatant Email Marketing Screw-Up
26. Jun, 2009 
34 Comments
You gotta love the irony of this…
I just sent an email out to my list promoting my latest course on email marketing (“13 Sneaky Email Marketing Tricks”) and the link in the promo went to the WRONG WEBSITE!
Seriously, this really did happen, but fortunately it wasn’t my fault (for once!) Check it out:
(And for the record, the correct link is: http://www.SneakyEmailTricks.com)
NOTE TO CYNICS AND SKEPTICS: I know that more than a few people will accuse me of staging this or even speculate that sending out an email with the wrong link …
I’m only gonna say this once: This email screw-up was not…I repeat NOT staged or planned in any way.
It also is NOT one of the 13 “sneaky email tricks” we discuss in “13 Sneaky Email Marketing Tricks”, so if you comment and say that on this or any other blog or forum all you’re really doing is proving that you 1) don’t (or can’t) read or 2) are so dang cynical you probably can’t be saved and should seriously consider a different business.
Here’s what this IS: It IS a good example of turning a lemon into lemonade.
Just remember that in all aspects of life, successful people see opportunities in everything…even their own personal screw-ups. 
)
Ha ha, was wondering what on earth that guy was doing in the corner!
Graeme
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I guess you’re not the first and you won’t be the last to make this type of blunder.
Just keep up the good work and I’m sure Richard will get over it in time.
Cheers
Paul
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Thanks, now it all makes sense
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Hi. I read a few of your other posts as well
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Hey Ryan, always look forward to seeing your videos. How about one of those where you give us a trip inside your office? Look forward to seeing how and where you work, gives me more ideas of how to setup my own office as I work from home at present. Got any more of such vids?
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So I suppose that’s a NO, you cannot do that “sneaky email” trick with get response then.
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Ryan Deiss Reply:
July 29th, 2009 at 2:47 pm
Henry,
We don’t use get response, so I’m not sure, you’re best bet would be to Google that topic. In the Sneaky Email Tricks report, we only show how to do it with Aweber.
Thanks!
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Never really looked at the information like that before. Thanks!
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Ryan, Love this title, Sneaky Email Marketing Tricks. Look forward to learning each one.
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Hey Ryan and Perry,
Not related to the post — but I loved your audio class, “Making Money Money With Your Microphone.” Those 78 minutes were packed with extraordinary value, besides being great fun to listen to.
Thought you should hear from a fellow Austinite.
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Ryan, I don’t have aweber…I have get response. Will it work with get response. All I want to know is yes and I’ll purchase it.
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In an email Perry explained how to send the same email to your subscribers that did not open the first one and double your profits. How, exactly, can you target those who did not open the initial email? Does Aweber or Getresponse allow you to keep track of this?
Thanks,
Henry
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Ryan Deiss Reply:
July 15th, 2009 at 5:54 pm
Henry,
We give the exacts on how to do this using aweber inside of the report. The only way to access this information is by purchasing the Sneak Email Tricks Report
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Loved the video.
Found some great tips from “13 Email Sneaky Tricks”
Waiting for the 13 series ….
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i appreciate your blunt honesty…refreshing in this world today…looking forward to more great stuff from you…thnx Mike
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What do the initials on the cap stand for?
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Ryan–I just went back to look…and it looks like it’s fixed now–I do believe the “guilty” party is a certain Mr. Belcher. I replied to that email address (which was the support email) and asked why the 1 step process…and shazam! Looks like it’s doing the 2-step now.
For those of you reading this–I just finished going through the sneaky tricks. They’re super and well worth the price. So if you’re thinking about getting it, you’re wasting brain cells. As Nike says, Just Do It!
Ken
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Ryan Deiss Reply:
June 29th, 2009 at 10:07 pm
Thanks for the kind words, Ken. Glad you already got value from the “Sneaky Tricks”.
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Hey Ryan.
That’s funny. How many times have we all done something like this and not caught it. Can’t tell you how many times through the years I’ve sent an email out that was supposed to have an attachment and forgot the attachment and a few times even had the wrong attachment. Regardless of how careful we are – mistakes will happen. I do love this though. BTW, I’d love to know what SFB is as well.
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Great video! funny thing is I just put my son in the corner for not listening earlier today. Then I log on and see this video… awesome
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Loved this! Loved the guy in the corner. I could only get my kids to stay in the corner, max, :30. We were AWFUL pushover parents! lol!
I’m also another one that needs translation: what is “SFB”?
Susi.
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@Aaron – More than likely, S–t For Brains
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Hey Ryan,
Man… that is soo funny!
Major oops…
~Brett
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What does SFB stand for? I might need to get one of those hats.
Aaron
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Okay, I gotta ask. What does SFB stand for?
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Hey Ryan, good job (as regards to marketing)!
Totaly agree with you about turning lemons into lemonade.
And I was really surprised how efficient not only you, but your support team can respond and react to new circumstances.
P.S. It was me who sent an email about broken link
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Hmmm. Where’s the opt-in webform?
It took me awhile before I realized this wasn’t a tactic to generate opt-ins on your page: http://sneakylittletricks.com
Entered “email” over the “little” in the address bar and bingo there it is. 13 Sneaky Little Email Marketing Tricks. Perhaps 14 is a better number.
Funny video . . . thanks for the lemonade.
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hey ryan,
good to see you guys smiling about it
i went to that site like 20 times when you
sent the link out … thinking what are they
upto ???
i was trying find some SUPER DUPER marketing
looking forward to checking out the report
alex
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Hahahahah…. this has to be included as a bonus to the course!
How to make it look like you didn’t stage a wrong link as an excuse to promote again.
Just kidding Ryan.
Nice work in clearing everything up. That’s what the pros do!
- Steve
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Yea, I noticed…and scratched my head a bit….
But–on another note, I got an email promoting the Get Money From Google site…and saw that your shopping cart didn’t follow the strategy you talk about in Sneaky Email Tricks…what was the thought behind that? What’s the thought process about doing it with 2 steps via the 1 step process on Perry’s site?
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Ryan Deiss Reply:
June 27th, 2009 at 9:18 am
Get Money From Google should be a 2-step process, so if you got a promo that was a 1-step process it might mean that someone is ripping us off. Would you mind forwarding that promo to support@drivingtraffic.com?
Either way, it should be a 2-step order process.
Thank you,
Ryan
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Ryan,
I am SO glad that you sent this e-mail!
I got your messed up send and knew something
was extremely wrong in that it was like NOT you.
The site was not true to your style or
character a.n.d. won’t even pass for a marketing
tactic.
Glad you got it straight…
AND that you know how to make
lemonade our of lemons
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Sure, it MIGHT have been an innocent mistake… But you should be resending everything out as 14 Sneaky Marketing Tricks now! haha
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REPLY- The info on how to do this is in a report we did at … http://www.sneakyemailtricks.com
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