Archive by Author
Did Instagram Build To Sell? [INFOGRAPHIC]
Posted on 10. Apr, 2012 by Ryan Deiss.
“Build to sell” is one of those high-level business concepts that TONS of entrepreneurs like to talk about… but that few actually have the discipline to follow through on. In a typical build-to-sell scenario, a company needs to prove that its model works, remain profitable for at least 2 consecutive quarters, and show the potential [...]
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Why Groupon Needs Smarter People
Posted on 03. Apr, 2012 by Ryan Deiss.
Groupon dropped a nasty little surprise on investors before it went home for the weekend on Friday. The company had to revise its numbers down $14.3M in the fourth quarter. And now it’s under investigation by the SEC. Why? The online coupon company failed to set enough money aside for refunds… It seems pretty obvious [...]
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Why Inbound Marketing Will Own 2012 [INFOGRAPHIC]
Posted on 27. Mar, 2012 by Ryan Deiss.
In business, it’s all about the bottom line. In politics, it’s the economy, stupid. Right? Sure, I’m oversimplifying a few things here… but that doesn’t mean the statements aren’t true. What’s more, the bottom line and the stupid economy the top two reasons that 2012 is the year of inbound marketing. Let me explain. A [...]
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Did Pinterest Hurt Itself With The Redesign? [INFOGRAPHIC]
Posted on 20. Mar, 2012 by Ryan Deiss.
I was a little skeptical when I heard that Pinterest was going to unveil an entirely new look during SXSW. People do a lot of stupid crap just to get a little SXSW juice. It’s not that Pinterest’s design left no room for improvement, but come on… if it ain’t broke, don’t fix it. I’m [...]
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The Referral Traffic Sea Change [CHART]
Posted on 13. Mar, 2012 by Ryan Deiss.
The vast majority of all traffic is organic, and that’s not likely to change anytime soon… When it comes to referral traffic, however, that’s where you look for the patterns and trends that are changing the landscape. We’re seeing one right now — just look at the graphic below. A few weeks ago, I wrote [...]
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