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The Device-Content Link

Posted on 21. Feb, 2012 by .

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There’s absolutely no doubt that mobile is drastically reshaping the web… Only a couple of years ago, there were basically only two smartphones (the iPhone and the Blackberry) for two types of consumers (Macs and PCs). And tablets… what are those? And why would I ever want one when I’ve already got a laptop? Fast [...]

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3 Models That Are Devouring Print DRM

Posted on 14. Feb, 2012 by .

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Valentine’s Day is basically the official holiday of direct response marketing (DRM). Think about it: You send a card and hope for a response. It’s also one of the only days on the calendar where print still performs relatively well — if you’re lucky. For the other 364 days in the year, print marketing campaigns [...]

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The Super Bowl As A Social Experiment

Posted on 07. Feb, 2012 by .

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I had a great time watching Super Bowl XLVI, but not so much because of who was playing. It was a great game, don’t get me wrong… BUT what’s really exciting about events like this for marketers is watching the massive changes year over year. The Super Bowl is a litmus test for what’s going [...]

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The Android Marches On

Posted on 31. Jan, 2012 by .

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Google has been the biggest kid on the block for years, but something has the 800lb gorilla spooked… Apple’s ecosystem clearly came out on top after the holiday season… even though 6 million+ Android-powered Kindle Fires were sold. If I had to guess, I’d say that’s why Google is pulling all the stops — doing [...]

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Video Is Where The Web Is Going

Posted on 24. Jan, 2012 by .

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When it comes to digital marketing, there are trends that whisper…. and trends that SCREAM. Capitalizing on trends that whisper is what makes you seem cool and ultra-informed. But it’s the trends that scream that you really can’t afford to miss out on. Right now, one of the loudest trend I’m anticipating in 2012 is [...]

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