A common phrase and rule of thumb in the SEO community has been “Content is King”, and it has been that way for a long time. So, lets explore that for a moment. The phrase suggests that the act of creating unique and high quality content will propel you to the top of google.
If it was only that easy… In my humble opinion good or “high-quality” content is a subjective concept. What may be great content in my (or my outsourcer’s) eyes, might be terrible in the eyes of google. That is where the challenge lies…
While no one has had the stones to just break into to google’s headquarters to crack the algorithm’s code, we do have the ability to deduce what is considered “high-quality” by their standards.
After countless days & months of writing, testing, and tracking, we have begun to see the importance of the quality of the writing. Now, what does this mean? Maybe that run on sentences and the wrong use of “there” or “you’re” can affect your rank?
Yes, It can! The reason this is such a big deal is that many online marketers outsource the writing of their blog posts and articles. Does that mean you have to stop doing that? No, but your 15 cents per word articles might not be cutting it anymore.
Depending on where you are at in your business, content creation can range from; you writing your content, outsourced writing, or having dedicated in-house writers.
Even if you have a professional writer on your team, there are some simple things you can do to verify google thinks the content is as good as you do..
Let’s talk writing.
Readability is defined as the ease in which text can be read and understood. There are a number of ways to describe this concept, but it really comes down to how well you convey your ideas and how easy the content is to understand by the general public. This can be a challenge depending on how technical or niche your content is. The idea of making your content as accessible as possible makes sense, and you would be silly to write it any other way.
Einstein said, “If you can’t explain it simply, you don’t understand it well enough”. This is especially true with any sort of teaching and online content writing.
Grade Level is more or less related to the level of education required to read your content.
Rudolf Flesch and Peter Kincaid combined these two concepts to create the appropriately named Flesch–Kincaid readability test. The formulas and explanation behind it is far beyond my understanding, but lucky for us there are some online tools to do the heavy lifting for us.
Another concept to keep in mind when trying to create quality content is uniqueness. Just like how teachers and professors have tools to see how much of a Wikipedia article you stole, google will also use tools similar to that to test for uniqueness of your content. If all of your content is plagiarized it will affect your rank in a negative way. However there is such a thing as curation and in some cases it is ok if you are adding to (or quoting) the piece of content.
Here is a tool that you can use to test for plagiarism and grammar:
Here is a tool that will test for the readability of your site:
Hopefully, these tools and suggestions will aide you in your future article creation.
Let me know if you found my hidden errors in the comments below