Once upon a time in the world of SEO there were some fool-proof black hat tactics that quickly and (almost) effortlessly could shoot you to the top of the search engine results. There was a collection of tools and services out there that made SEO as simple as picking keywords and clicking go. I am talking about aggressive back-linking. A website owner could purchase a service that just blasted their site with countless backlinks which in google’s eyes gave the site authority and popularity. At one time your site could be lacking in numerous areas, but provided you had more backlinks than your competition there was a good chance you would out rank them, and reap the benefit of that sweet organic traffic.
These tactics have evolved and changed over the years. Eventually things like the following came into play:
- Do follow vs No Follow links
- .EDU & .GOV links
- Linking site’s Page Rank and Authority
- Consistency of incoming new links
- And countless other “Black-Hat best practices”
While I am not suggesting that those days are done and over with, it is no longer all about the back links. Getting hundreds of thousands of PR0 backlinks does not affect your site the same way that they once did. In fact it is possible to hurt your rank by synthetically generating tons and tons of “crap links”. Google eventually got hip to this trend of just buying up massive amounts of backlinks, and with constant updates to the search algorithm they have protected against the “shortcuts” of yester-year.
While building backlinks should still be a part of your SEO strategy, there are many other things in this series that will be as, if not more so beneficial to your search engine ranking.
Here is the newest and one of the more unique backlinking strategies I have come across in a while. It has to do with diversity of your anchor text for the links. For those of you who don’t know, anchor text is the word that is hyperlinked like this [HERE] (“here” is the anchor text). You will always want your descriptive keywords and terms to be your anchor text for your incoming links. That should comprise the majority of the links you build.
The next step is to break out the thesaurus and use every pseudonym for his given keywords that is out there. However, I have been getting reports of the crazy effective trick of using synonyms for your terms. This certain individual started playing with synonym linking. Let’s say you have a website selling infoproducts about how to seduce women. The obvious anchor text terms would be your product names, how to pick up women, how to pick up chicks. An example for this would be: “pickup-truck women”. Or let’s say you you have a direct mail service, after linking things like: “snail mail”, or “eliminate SPAM”, you might want to try “escargot mail” and “eliminate canned meat”. I have been told that this is highly effective and worth testing.
The idea here is to break out the thesaurus and use terms that you wouldn’t normally think have high search volume. The point is these terms are recorded and interpreted by the search engines. Their perception is you have a diverse collection of information on the main subject. Plus you will be ranking for a number of long tail and low competition keywords in the process.
But honestly, in my humble opinion, I file this under short-run tricks. I think this could provide you with an instant benefit, but in the long run this will not be effective, and might drive some untargeted traffic. So, if you do attempt this method, I would be sure that the majority of your anchor texts are descriptive and congruent with your content.
I suggest going a more “white-hat” route. While, this is probably not what you want to hear it is the best way to ensure the longevity of your rank and quality traffic. Some of these methods include:
- Press releases – prweb.com
- High Quality Article Distribution – ezinearticles.com
- Social Media Web 2.0 properties with high quality content – Check out my article called “Social Traffic Deluge” (coming out next week)
It’s quality over quantity. And really, I could go one at lengths on each one of these methods. If you are curious about a specific one, please feel free to ask in the comments and I will consider doing a full article on it.
The idea here is to always generate the best content possible and promote it in the most ethical and interesting way possible. It requires the most elbow grease, but it will also have the best results.
If you still insist on taking shortcuts, I am certainly not going to keep the tricks from you. Driving Traffic is dedicated to providing you with the best and most comprehensive free information possible. The only catch is we want you to engage and add to the community when you can. If you have results, please post a comment and let us know, so it can benefit all of us. So, here is a list of “black-hat” link building services that will blast your site with boatloads of links. Remember to use these sparingly, and do your best to keep them as “organic-looking” as possible. IE 100,000 backlinks in a weekend might seem more than a little suspect…
- Fiverr.com – the cheapest
For fiverr, look for the following types of gigs: traffic geyser links, EDU links, Web 2.0 and forum links, spun articles, and social bookmarking. You will want to sort your search results within fiver by user rank, and I suggest starting off with some EDU links.
In conclusion, backlinking should be a part of your SEO strategy if it isn’t already. I suggest using blackhat methods (like link building services & apps) in moderation, and to focus primarily on content rich article/comment/picture/video distribution. Write something interesting, contribute something interesting and then link back to your main site. Diversify your anchor text (use multiple keywords and phrases to describe your content). Google will be happier with you, and it will eventually be reflected in your search engine rank.
(special thanks to Perry Belcher and Julian Farley @julianfarley for insight)