Amazon Just Grabbed A Bigger Slice
Posted on by joshloposer in Internet Marketing Tools, Marketing Tips
Amazon is the big winner coming out of the Black Friday/Cyber Monday mayhem.
Since launching the first Kindle in 2007, it’s been pretty clear that Amazon is looking to duplicate Apple’s insanely successful business model. That is, create addictive, must-have devices and use those to sell (mostly digital) products.
While they’re not beating Apple at its own game or anything (Apple had a record-breaking holiday too), Amazon is clearly gaining ground. Look, I’m not going to go into a long, glowing review of the Kindle Fire or anything… I don’t need to.
All I need to do is point out that the Kindle Fire was the bestselling product across Amazon.com on Black Friday. According to Amazon’s numbers, they sold four times as many Kindles as they did on last year’s Black Friday. The $199 Kindle Fire was also the best-selling tablet at Target.
Keep in mind that Amazon is selling the Kindle Fire AT A LOSS.
And the reason they’re doing this is because they believe the real money is in digital content…
This is great news for digital marketers. Whether you’re marketing ebooks, videos, music, or whatever, Amazon is beefing up its already massive marketplace and it’s hungry for your digital products. If you’re not working on a place to market your digital products through Amazon, you’re missing out on a potential BOOM.
And don’t get me wrong, Amazon’s still a great place to sell physical products as well. According to Comscore, Amazon.com pulled in 50% more Black Friday visitors than its closest competitor – a little outfit known as WALMART.
Yes, Amazon absolutely owned Walmart, Target, Apple, and Best Buy online. And what was the top-selling product on Amazon.com again? Oh yeah, a device specifically designed to sell Amazon’s digital content.
I’m not saying you need to run out an buy a Kindle Fire or anything. I’m saying that if you sell any kind of digital or info product, you absolutely NEED to start studying up on the best practices for marketing those products to Amazon’s millions upon millions of hungry users.
*** DM Members, check out our in-depth report “Partnering with Amazon” on DigitalMarketer.com
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