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8 Tips for Maxing Out Google+ Local Impact - Driving Traffic

8 Tips for Maxing Out Google+ Local Impact

By on May 6, 2013
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We’ve come to know how important claiming a Google+ Local listing can be for businesses that are trying to reach the right audience. Experts say Google produces about 80% of local leads in America, and even more in Europe. Google even claims that 97% of consumers search for local businesses online.

In other words, if you haven’t claimed your listing by now, what gives?

In the past, the Google Places user interface was said to be a little wonky, and it usually took a while to update information. Now, with the new look and feel (which basically resembles the rest of the Google+ avenues) modifications will be faster and update across all Google platforms, including Google Maps.

All the navigation tabs have been moved to the left of the screen, and AdWords Express is now found in the same place.

(Don’t let the moniker confuse you: Google+ Local is what Google Places used to be)

It’s simple to cash in on this killer search feature, and it won’t cost a dime. Here’s a crash course in case you’ve yet to claim it.

Make Your Account

Go create a Google ID on the New Account page, and feed it all the info it asks for. Verify it with your email, and then you can get started with the Google+ Local process.

Punch in your business phone number to start the search, and that should be enough for the Google robots to track you down. Don’t fret if your information is wrong. That’s the point here; you’ll be updating everything to make sure it’s all correct.

Claim your business listing by clicking “Edit,” or create a new one if you can’t find it.

Here’s where you will specify location, contact info, hours of operation, and share a brief description of what it is your business does.

(Please note this is a fake business created solely for the screen shots, I am not opening a Falafel Emporium in downtown Austin)

Now that you’re going strong with the right information in the right place, here’s some tips to optimize the overall effect Google+ Local can have.

Google+ Local Tips

  1. Make sure your authoritative and official website is included in the general information, so as to keep Google happy and improve search results.
  2. Add images and videos to set your listing apart from the rest of the field.
  3. If you’re a business owner without a physical location (like, say, a carpenter), you can now incorporate the same results that an online Google+ Local listing can offer.
  4. Respond and engage with customers using the Google+ Local account, and make it feel as though there’s a person behind the information.
  5. Put some thought into the categories section your business will be listed under. Be specific, and in turn be noticed.
  6. Encourage people to write reviews on your Google+ Local page, which is as easy as clicking “Write a Review” directly from the listing.
  7. Don’t forget about the Google+ Local app for the iPhone and iPod touch; it will let you manage things on the go.
  8. Stay within the Google quality guidelines and content policy.

This is one of the best ways to virtually guarantee a page one appearance on Google searches, something that businesses sometimes just can’t seem to do. It’s basically been moved into the category of “required” for local businesses, and Google+ Local pages are going to be much more visible in search results than Google Places were before them.

Though it seems like Google sometimes force-feeds us things, this is one of those meals you can swallow easily. The social media/business directory hybrid that’s being created is a revolutionary new way to find, please, and keep customers.

Google has pushed all their chips to the center with Google+ Local, and there’s no reason why you shouldn’t call them.

About Driving Traffic Contributor

9 Comments

  1. Alex Rivera

    May 11, 2013 at 1:25 pm

    As always great information, Ryan. Thank you very much for sharing this valuable tips and advice. Alex

  2. Rob Jansen

    May 8, 2013 at 5:27 pm

    I just started a Google+ account this week. Thanks for the info. I may need to go back and redo some of my Google+ site.

  3. Merrin

    May 7, 2013 at 6:39 pm

    Thanks again for the info.. Invaluable!

  4. Moses Akinmuyiwa

    May 7, 2013 at 6:00 pm

    Great tips guys. I am more than impressed that one could give out such cutting edge tips for free. Your great guys. Thanks once more.

  5. Andrew Mazer

    May 7, 2013 at 12:35 pm

    always appreciate your tips and advice.

  6. Juan Lulli

    May 7, 2013 at 9:50 am

    If I start a home based online affiliate marketing business, can I still set up a Google+Local account displaying home/address as “home office?” Will Google+ permit that? Juan

  7. austin

    May 7, 2013 at 9:49 am

    Great info. Thx. Is there a PDF to print out?

  8. Jerry Kuzma

    May 7, 2013 at 9:31 am

    .

    Great content Ryan…..this article will help a lot of our local contacts….and of course we wil give you credit!

    Jerry Kuzma, PerissosMedia.com

    .

  9. Chris Vendilli

    May 7, 2013 at 8:37 am

    Before you can take full advantage of the Google+ mobile app and some of the other features that make Google+ Local more personable and social, you’ll have to create a Google+ Business page for your business, and then merge and verify that Google+ Business page you created with the Google+ Local page.

    The Blumethals blog has an excellent how-to article covering this in detail and with screenshots here:

    http://blumenthals.com/blog/2012/08/03/step-by-step-guide-to-the-google-businesslocal-merge-verification-process/

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