7 Most Valuable Lead Generation Magnets

Posted on by in Conversion Optimization

Want to generate more leads for your business? Listen to what customers are telling you in the survey below about online lead generation!

Users must be enticed to provide their personal information, so the key is offering the most possible value without giving away too much. So the question is, in what type of lead generation magnet do customers perceive the most value in?

From left to right, you can see exactly what kind of lead generation ideas users say they believe offers the most value.

Surprised at all? I think many of us would have thought a recorded video would be higher up on the list.

What I like is the suggestion of a ‘Downloadable Kit’. Imagine offering someone a few eBooks or mp3s together and calling them the “First-Time Marketer Starter Kit.” Imagine the pull that would have over a Free-Report or .pdf!

But, if you don’t have that much content to give away, then you’re best to play it a little simpler with a free trial or ebook.

Obvious Tip: Don’t try to reinvent the wheel too much here. If you want to gather business leads, then offer what’s most valuable. Make it simple and easy for the customer to get value from you!

Do you have any good value ideas that aren’t listed on the survey?


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12 Responses to “7 Most Valuable Lead Generation Magnets”

  1. Ngatchou Abel Mohamed

    26. Jun, 2011

    NGATCHOU ABEL MOHAMED SAID OUR LIFE BE BASE IN OUT RIGHT POLIMIQUE INFECTIONS PROTECTIONS VIEW MORE INVESTMENT OUR RESPONSABILITY PROTECTION OUR PRINCIPAL AGREEMENT ACCORD TO THE SOURCE SYSTEM BASE BY THE BASE SYSTEM ASSURANCE RIGHT RESPECTFUL.THIS WHY CALL CONCIENCE WAS FOR BENEFIT THIS EXPLANATION RESPECTFUL TO OUR SOCIAL UNDERSTANDING NEED OF PROTECTIONS.WELCOME MEMBERS RIGHT SUPPORTEUR TO 237 79 32 21 66 TO POBOX 2311 IN DOUALA CAMEROON JUNGLE AM IN CHANGE COMPETITIONS ETUDE WELCOME.

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  2. ngatchou Abel Mohamed

    27. Mar, 2011

    NGATCHOU ABEL MOHAMED FROM CAMEROON CALL WORLD ASSISTANCE VIEW POLIMIQUE SOCIAL MOARL INFECTIONS.THIS TO SAID ALL WILL BE MORE BETTER IF CONCIENCE WAS GOOD TO APPOLIDIZE DOES INFECTION POLUTING BY THE SYSTEM INFECTIF.BP 2311 DOUALA 237 79 32 21 66 WELCOME RIGHT RESPECT PROTECTION.

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  3. I really like the idea of this “Downloadable Kit.” I’m definitely going to be revamping my lead generation boxes on my sites to advertise that as opposed to a free E-book this week! Thanks for the great, well supported tip!

    Reply to this comment
  4. Leads are obviously so important for any business online or off. Great article highlighting some of the ways to generate these leads. Keep it up!

    Reply to this comment
  5. Surprised you didn’t include a multi-part ecourse/video in your test.

    Reply to this comment
  6. Lawton Chiles

    05. Oct, 2010

    I just changed my opt in langage to call it a starter kit. Great thinking there buddy-and thanks for the survey.

    Yep, I thought the video would pull higher too.

    Care to glance at my page and tell me what you think?
    http://www.chilesadvertising.com

    Critiques welcome guys :)

    Reply to this comment
    • Jon

      05. Oct, 2010

      @Lawton Chiles,

      I really like your wording. I think the “Starter Kit” thought really has some potential.

      By the way, that’s a pretty slick splash/lightbox, is that a WP plugin doing that for you?

      Reply to this comment
      • Brendan

        11. Oct, 2010

        @Jon, that’s PopUp Domination. It’s extremely popular among IM bloggers right now.

        Reply to this comment
      • lawton chiles

        18. Oct, 2010

        @Jon, Yes as Brendan said, it’s called Popup Domination and it’s available either as a WP plugin or as a stand alone lightbox for any html site.

        I think the Starter Kit language could work well too.

        Trying different things, as I have not hit that magic sweet spot yet for my Lead Magnets.

        Thanks-Lawton

        Reply to this comment
    • @Lawton Chiles, What plugin are you using for the social media icons under your posts and the floating sidebar?

      btw, Florida used to have a governor named Lawton Chiles. Any relation?

      Thanks in advance!

      Reply to this comment
      • lawton chiles

        18. Oct, 2010

        @Howard “OutSourcerer” Tiano, Hey Howard, that’s called Popup Domination-just Google it.

        It’s awesome-see comment above this one for details.

        P.S- Yes, my grandad was Gov. Lawton Chiles, thanks for the kind words.

        Oh, the floating sidebar is called Sharebar.

        Reply to this comment

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