7 Most Valuable Lead Generation Magnets
Posted on by Ryan Deiss in Conversion Optimization
Want to generate more leads for your business? Listen to what customers are telling you in the survey below about online lead generation!
Users must be enticed to provide their personal information, so the key is offering the most possible value without giving away too much. So the question is, in what type of lead generation magnet do customers perceive the most value in?
From left to right, you can see exactly what kind of lead generation ideas users say they believe offers the most value.
Surprised at all? I think many of us would have thought a recorded video would be higher up on the list.
What I like is the suggestion of a ‘Downloadable Kit’. Imagine offering someone a few eBooks or mp3s together and calling them the “First-Time Marketer Starter Kit.” Imagine the pull that would have over a Free-Report or .pdf!
But, if you don’t have that much content to give away, then you’re best to play it a little simpler with a free trial or ebook.
Obvious Tip: Don’t try to reinvent the wheel too much here. If you want to gather business leads, then offer what’s most valuable. Make it simple and easy for the customer to get value from you!
Do you have any good value ideas that aren’t listed on the survey?
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29. Nov, 2010
I really like the idea of this “Downloadable Kit.” I’m definitely going to be revamping my lead generation boxes on my sites to advertise that as opposed to a free E-book this week! Thanks for the great, well supported tip!
Ryan Deiss
30. Nov, 2010
Let me know how it goes for you!
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17. Nov, 2010
Leads are obviously so important for any business online or off. Great article highlighting some of the ways to generate these leads. Keep it up!
Howard "OutSourcerer" Tiano
17. Oct, 2010
Surprised you didn’t include a multi-part ecourse/video in your test.
Lawton Chiles
05. Oct, 2010
I just changed my opt in langage to call it a starter kit. Great thinking there buddy-and thanks for the survey.
Yep, I thought the video would pull higher too.
Care to glance at my page and tell me what you think?
http://www.chilesadvertising.com
Critiques welcome guys
Jon
05. Oct, 2010
@Lawton Chiles,
I really like your wording. I think the “Starter Kit” thought really has some potential.
By the way, that’s a pretty slick splash/lightbox, is that a WP plugin doing that for you?
Brendan
11. Oct, 2010
@Jon, that’s PopUp Domination. It’s extremely popular among IM bloggers right now.
lawton chiles
18. Oct, 2010
@Jon, Yes as Brendan said, it’s called Popup Domination and it’s available either as a WP plugin or as a stand alone lightbox for any html site.
I think the Starter Kit language could work well too.
Trying different things, as I have not hit that magic sweet spot yet for my Lead Magnets.
Thanks-Lawton
Howard "OutSourcerer" Tiano
17. Oct, 2010
@Lawton Chiles, What plugin are you using for the social media icons under your posts and the floating sidebar?
btw, Florida used to have a governor named Lawton Chiles. Any relation?
Thanks in advance!
lawton chiles
18. Oct, 2010
@Howard “OutSourcerer” Tiano, Hey Howard, that’s called Popup Domination-just Google it.
It’s awesome-see comment above this one for details.
P.S- Yes, my grandad was Gov. Lawton Chiles, thanks for the kind words.
Oh, the floating sidebar is called Sharebar.